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Article
Publication date: 22 February 2022

Mavis T. Adjei, Nan Zhang, Ramin Bagherzadeh, Maryam Farhang and Ashok Bhattarai

This research aims to provide a theory-based means for firms to improve customers' likelihood to provide reviews and elicit reviews that are more accurate accounts of customers'…

Abstract

Purpose

This research aims to provide a theory-based means for firms to improve customers' likelihood to provide reviews and elicit reviews that are more accurate accounts of customers' consumption experience. The authors also examined the moderating impact of type of review (whether the reviews are anonymous or identified) on the effect of moral identity on the likelihood to provide reviews and accuracy of the reviews.

Design/methodology/approach

Data were collected via two experiments (n = 524) in lab sessions. The authors used convenient samples comprised of college students and administrative staff. Study 1 was used to examine the impact of participants' naturally existing moral identity on the likelihood to provide reviews and the accuracy of the reviews provided. Study 2 was used to investigate whether moral identity can be artificially activated or not. Study 2 was also used to test the moderating impact of the type of review on the effect of moral identity (activated vs not activated/control) on likelihood to provide reviews and the accuracy of the reviews provided.

Findings

The authors found that moral identity positively impacts the likelihood that customers will agree to provide reviews and the accuracy of the reviews. Also, the type of review moderates the effect of moral identity for those whose moral identity was not activated (i.e. uninfluenced). However, the type of review did not moderate the effect of moral identity when participants' moral identity was activated or primed.

Originality/value

Strategies currently used to elicit online reviews yield low conversion rates or elicit reviews that potential customers do not trust. This paper provides an empirically tested, theory-driven means for managers of digital platforms to improve customer engagement behaviors such as “liking”, tweeting, sharing and product reviews.

Details

Journal of Research in Interactive Marketing, vol. 17 no. 1
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 7 August 2017

Frederick A. Adjei and Mavis Adjei

Using the economic policy uncertainty (EPU) index as a proxy for the level of EPU, we study the impact of the level of EPU on the conditional mean of market returns and we examine…

Abstract

Purpose

Using the economic policy uncertainty (EPU) index as a proxy for the level of EPU, we study the impact of the level of EPU on the conditional mean of market returns and we examine the predictive power of EPU on future market returns.

Design/methodology/approach

We employ a GARCH-in-Mean model with exogenous variables.

Findings

The results show that even after controlling for business cycle effects, EPU is inversely related to contemporaneous market returns. Particularly, the authors find that the negative impact of EPU subsists only during recessions or recessionary states of the economy, and has no discernible effects during expansionary periods.

Originality/value

This is the first study to examine the predictive power of EPU on future market returns.

Details

Journal of Financial Economic Policy, vol. 9 no. 3
Type: Research Article
ISSN: 1757-6385

Keywords

Article
Publication date: 31 July 2017

Ralph Nyadu-Addo and Mavis Serwah Benneh Mensah

Entrepreneurship education thrives on the pillars of experiential education. Using the case of the Kwame Nkrumah University of Science and Technology in Ghana, the purpose of this…

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Abstract

Purpose

Entrepreneurship education thrives on the pillars of experiential education. Using the case of the Kwame Nkrumah University of Science and Technology in Ghana, the purpose of this paper is to examine the entrepreneurship clinic (EC) as a viable pedagogy for the promotion of experiential education in entrepreneurship.

Design/methodology/approach

The paper relies on insider action research to analyse, within Joplin’s five-step model, the case of the EC at the Kwame Nkrumah University of Science and Technology (KNUST), Ghana.

Findings

The analysis showed that the KNUST clinic comprises five main activities including preparation, orientation, selection and matching, coaching and monitoring and evaluation. In relation to Joplin’s five-step model, the first three stages of the clinic provide focus for the clinic while the remaining two stages – coaching and monitoring and evaluation – entail activities that are geared towards action, support, feedback and debrief. Through the clinic, thousands of tertiary students have been trained in entrepreneurship and new venture creation; some selected participants have been coached while others have had the opportunity to qualify for business incubation.

Research limitations/implications

Although the paper discusses some achievements of the clinic in relation to enrolment and fundraising, it does not assess the impact of the clinic on the entrepreneurial competencies, intentions and initiatives of participants, hence, these issues are recommended for future research.

Practical implications

The paper demonstrates that it is feasible to implement the EC methodology, irrespective of the cost and time implications that are often associated with experiential educational methodologies. However, support from university management, funding raising from internal and external sources and technical support from industry and government agencies are key to the sustainability of clinics.

Originality/value

The paper adds novelty to the entrepreneurship education literature by bringing to the fore how a university in an emerging African economy is implementing and managing the EC pedagogy.

Details

Journal of Small Business and Enterprise Development, vol. 25 no. 4
Type: Research Article
ISSN: 1462-6004

Keywords

Article
Publication date: 12 June 2023

Ummu Markwei, Esther Julia Attiogbe, Abena Asomaning Antwi and Georgina Korkor Boafo

The purpose of the study is to examine how women become leaders in the Security Services in Ghana and the challenges they face in the discharge of their responsibilities.

Abstract

Purpose

The purpose of the study is to examine how women become leaders in the Security Services in Ghana and the challenges they face in the discharge of their responsibilities.

Design/methodology/approach

A qualitative phenomenological approach was adopted to explore the intentions and opinions of the participants, interpret their worlds through their lived experiences and present a clearer understanding of their stories.

Findings

The study revealed that women deliberately positioned themselves to be considered for leadership placements in their male-dominated professions. The study’s findings also suggest that although both men and women are considered equal in the service, women were faced with challenges in their daily experiences as leaders due to their gender. The gender barriers created a strenuous situation for women to rise to top leadership placements in the Security Services.

Originality/value

This research is one of the first studies that explored the experiences of women in middle and top leadership positions in the national Security Services in Ghana. It contributes to the literature by presenting how female leaders in the Security Services successfully navigate into leadership placements, the challenges and their strategies in excelling in their duties. The study is important in bridging the gender gap in leadership positions in the Security Services.

Details

Gender in Management: An International Journal , vol. 38 no. 8
Type: Research Article
ISSN: 1754-2413

Keywords

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