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Article
Publication date: 1 February 1991

Maurice F. Villere and Sandra S. Hartman

A “process” theory of motivation is explored, namelyreinforcement theory. Reinforcement theory is definedand the four primary strategies for implementing it …

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Abstract

A “process” theory of motivation is explored, namely reinforcement theory. Reinforcement theory is defined and the four primary strategies for implementing it – positive reinforcement, negative reinforcement, punishment and extinction – are described. The advantages and disadvantages of each strategy and the ways of scheduling these are outlined, together with a discussion of current research and practical implications of the theory.

Details

Leadership & Organization Development Journal, vol. 12 no. 2
Type: Research Article
ISSN: 0143-7739

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