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Article
Publication date: 1 March 1998

Maureen FitzGerald

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International Journal of Service Industry Management, vol. 9 no. 1
Type: Research Article
ISSN: 0956-4233

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Article
Publication date: 1 September 2000

Maureen FitzGerald

Abstract

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Journal of Consumer Marketing, vol. 17 no. 5
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 January 2003

B. Christine Green, Carla Costa and Maureen Fitzgerald

Sport events have become an important component of many city marketing plans. Media coverage is believed to increase awareness of the host city. This study reports the…

Abstract

Sport events have become an important component of many city marketing plans. Media coverage is believed to increase awareness of the host city. This study reports the results of a content analysis of 2002 NCAA Women's Final Four telecasts. Event logos provide the most exposure for the host city, with little obtained via city images. Icons were found to effectively differentiate the city from competitors. Practical implications and future research extensions are suggested.

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International Journal of Sports Marketing and Sponsorship, vol. 4 no. 4
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 1 August 1998

Maureen FitzGerald

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International Journal of Service Industry Management, vol. 9 no. 3
Type: Research Article
ISSN: 0956-4233

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Article
Publication date: 1 August 1998

Maureen FitzGerald

Abstract

Details

International Journal of Service Industry Management, vol. 9 no. 3
Type: Research Article
ISSN: 0956-4233

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Article
Publication date: 1 August 1996

Maureen FitzGerald and David Arnott

Points out that research into the use of demographics as a segmentation variable has waned in favour of other variables, noting that research is sparse into links between…

Abstract

Points out that research into the use of demographics as a segmentation variable has waned in favour of other variables, noting that research is sparse into links between membership of demographic segments and perceptions and reactions to marketing communications. Describes how, in many service sectors (e.g. airlines), the demographic profile of the consumer base has changed radically in recent years. Investigates differences between the perceptions and responses of demographic and product usage segments to the marketing communications of airlines, and demonstrates several key differences. Concludes that the importance of these segmentation bases appears to be undervalued in services, as findings indicate that changes in gender, age, culture, usage frequency, etc. affect perceptions of advertising, sales promotions and publicity ‐ with consequent effects on purchase behaviour.

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International Journal of Service Industry Management, vol. 7 no. 3
Type: Research Article
ISSN: 0956-4233

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Article
Publication date: 1 April 1997

Ken Cottrill

More companies discover that recycling and reusing discarded assets, from sawdust to old machinery, can save tens of millions of dollars.

Abstract

More companies discover that recycling and reusing discarded assets, from sawdust to old machinery, can save tens of millions of dollars.

Details

Journal of Business Strategy, vol. 18 no. 4
Type: Research Article
ISSN: 0275-6668

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Article
Publication date: 1 January 2003

John Amis

Abstract

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International Journal of Sports Marketing and Sponsorship, vol. 4 no. 4
Type: Research Article
ISSN: 1464-6668

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Book part
Publication date: 1 November 2018

Marie-Cécile Cervellon and Stephen Brown

Abstract

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Revolutionary Nostalgia: Retromania, Neo-Burlesque and Consumer Culture
Type: Book
ISBN: 978-1-78769-343-2

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Book part
Publication date: 17 December 2005

Timothy J. Dowd, Kathleen Liddle and Maureen

Research on creative workers speaks to the relative lack of job opportunities available, the role that changing production logics play in shaping such opportunities, and…

Abstract

Research on creative workers speaks to the relative lack of job opportunities available, the role that changing production logics play in shaping such opportunities, and gender disparities in success. Tracking 22,561 hits found on Billboard's mainstream charts, we examine various factors that may spur or hamper the success of female recording acts. We find that the expanding logic of decentralized production eliminates the negative effect of concentration on the success of female acts and that the presence of successful female acts in one period bodes well for subsequent female acts, until a glass ceiling of sorts is reached.

Details

Transformation in Cultural Industries
Type: Book
ISBN: 978-1-84950-365-5

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