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Article
Publication date: 2 November 2023

Matti Haverila, Kai Christian Haverila and Caitlin McLaughlin

This paper aims to examine project management segments based on customer satisfaction drivers and loyalty rather than traditional demographic or behavioural variables.

Abstract

Purpose

This paper aims to examine project management segments based on customer satisfaction drivers and loyalty rather than traditional demographic or behavioural variables.

Design/methodology/approach

Data were gathered over 18 consecutive months, and 3,129 surveys were completed using a questionnaire. The statistical methods included partial least squares (PLS) structural equation modelling, finite mixture segmentation, prediction-oriented segmentation (PLS-POS) and multi-group analysis (PLS-MGA).

Findings

The findings indicate the existence of three segments among system delivery project customers based on the differences in the strengths of the path coefficients in the customer-centric structural model. In Segment 1, satisfaction based on the proposal was crucial for loyalty, with the value-for-money construct negatively impacting the repurchase intent construct. Segment 2 had a solid value-for-money orientation. In Segment 3, the critical path indicated that satisfaction drove repurchase intention, with satisfaction based mainly on the installation.

Originality/value

The research contributes to the segmentation theory by introducing a new way to segment the systems delivery projects customers based on the perceived strength of the relationships in a customer-centric structural model, which aligns with traditional segmentation theory in a way that most segmentation analyses do not. A new segmentation approach to the domain of project management theory is presented. Based on the results, treating the system delivery project customer base as a single homogenous group can lead to managerially misleading conclusions.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 11 October 2022

Matti Haverila and Jenny Carita Twyford

Against the backdrop of management, planning, temporary organizations, Shannon–Weaver theory of communication and evaluation theories, the purpose of this research paper is to…

Abstract

Purpose

Against the backdrop of management, planning, temporary organizations, Shannon–Weaver theory of communication and evaluation theories, the purpose of this research paper is to examine the relative importance of specific project management tasks in the various phases of system delivery projects in distinguishing successful and unsuccessful projects.

Design/methodology/approach

A survey method was used (N = 3,129) to collect data from the customers of a major systems delivery project management company operating in the facilities management industry. Logistic regression was used to analyze the capability and relative importance of the tasks in discriminating successful and unsuccessful projects.

Findings

The results of the paper indicate that three out four installation tasks were among the top three in their ability to differentiate the successful and unsuccessful systems delivery project. Especially critical tasks were “Meeting milestones” and “Allocation of appropriate resources” so that the project could be completed on-time. Relatively less important tasks were “Advice and suggestions regarding the development of specifications for the project” and “Proposal to meet the intent of the company’s specifications” in the proposal phase of the project, and “Resolving warranty issues as defined by the warranty process” in the commissioning phase.

Originality/value

Previous research has assessed the importance of the various project management phases. This research examines the capability of the more minutiae tasks to distinguish the successful and unsuccessful projects in the various phases of systems delivery projects, i.e. proposal, installation and commissioning.

Details

Journal of Facilities Management , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1472-5967

Keywords

Article
Publication date: 5 December 2023

Matti Haverila, Russell Currie, Kai Christian Haverila, Caitlin McLaughlin and Jenny Carita Twyford

This study aims to examine how the theory of planned behaviour and technology acceptance theory can be used to understand the adoption of non-pharmaceutical interventions (NPIs)…

Abstract

Purpose

This study aims to examine how the theory of planned behaviour and technology acceptance theory can be used to understand the adoption of non-pharmaceutical interventions (NPIs). The relationships between attitudes, behavioural intentions towards using NPIs, actual use of NPIs and word-of-mouth (WOM) were examined and compared between early and late adopters.

Design/methodology/approach

A survey was conducted to test the hypotheses with partial least squares structural equation modelling (n = 278).

Findings

The results indicate that relationships between attitudes, intentions and behavioural intentions were positive and significant in the whole data set – and that there were differences between the early and late adopters. WOM had no substantial relationship with actual usage and early adopters’ behavioural intentions.

Originality/value

This research gives a better sense of how WOM impacts attitudes, behavioural intentions and actual usage among early and late adopters of NPIs and highlights the effectiveness of WOM, especially among late adopters of NPIs. Furthermore, using the TAM allows us to make specific recommendations regarding encouraging the use of NPIs. A new three-stage communications model is introduced that uses early adopters as influencers to reduce the NPI adoption time by late adopters.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6123

Keywords

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