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Obviously affirmative action has had a presence in presidential politics since the Kennedy Administration; however, the focus of this paper is not to chronicle the treatment of affirmative action policy in each presidency since the 1960s, but rather to take a different look at affirmative action from the context of contemporary times during the Obama Administration, with both Clinton and Bush Administrations as reference points.

In addition to noting how the Clinton and Bush Administrations responded to critics of the 50 +  year old policy framework of acting affirmatively, this paper explores how the Obama Administration has advanced access by supporting race-conscious admissions and principles of the diversity rationale.

This paper also argues that the Obama Administration has acted affirmatively by establishing and/or promoting economic policies that seek to address the legacy of poverty, thereby expanding access further.

This paper reviews recent developments in marketing-related sustainable business practices (SBP) that macromarketing scholars have researched and debated for four decades. Such SBPs should be regarded as positive steps toward a future where business does more good than harm in society.

Using the approach of a literature review, this paper highlights the actions of entrepreneurs and firms to implement SBPs resulting from analysis of the interplay between markets, marketing and society. Such analysis is in the tradition of macromarketing scholarship.

The study identifies important developments about an important shift toward adopting SBPs among many firms, as well as among consumers − especially, in developed countries of the world.

The study suggests that taking a macromarketing view offers scholars a broad lens on current complex marketplace phenomena that will prove effective in better understanding sustainability issues.

The results of the study underline the value of macromarketing scholarship through the last four decades. By being daring enough to consider other stakeholders other than marketers and owners of firms, macromarketers have provided scholars a more holistic understanding of business’ role in society.

Today, enlightened practitioners who utilize knowledge from macromarketing scholarship can gain a competitive advantage as they navigate markets increasingly influenced by a wider set of stakeholders. Such influential stakeholders include partner firms, employees, society and local communities, NGOs, media, government, as well as the environment and future generations. Scholars can gain perspective on the phenomena they investigate with such a macromarketing lens.

Humanity faces many crises – climate change, food insecurity, persistent poverty – what Brown, Harris, and Russell (2010) call wicked problems. These problems implicate us all, with possible solutions transcending disciplinary, organizational, and national boundaries. Therefore educators need to nurture graduates able to engage as future practitioners – and citizens – in seeking solutions which recognize “the personal, the local and the strategic, as well as specialized contributions to knowledge” (Brown et al., 2010, p. 4).

A model of service-learning which draws on the principles of social pedagogy, cultural-based learning and co-production provides the foundations for a more reflexive pedagogy, supporting the “development of student attention, emotional balance, empathetic connection, compassion and altruistic behavior” (Zajonc, 2013, p. 83). This approach advocates that community organizations play a pivotal role in co-designing knowledge. Drawing on an applied research module at University of Wolverhampton this chapter will argue that by engaging community groups as co-producers of knowledge, learning can be extended beyond students to the wider community (Murphy & Joseph, 2019). Not only will this enhance the potential of service learning to benefit the community and the students, but it has the potential to produce graduates more sensitive to the needs of communities themselves.

This chapter reviews marketing scholarship on environmental sustainability. The literature covers several themes of both consumer behavior and firm-level topics. Consumer issues include their assessment of efficacy and the extent to which they are aware and sensitive to environmental issues. Numerous interventions and marketing appeals for modifying attitudes and behaviors have been tested and are reported. Consumers and business managers have both been queried regarding attitudes of recycling and waste. Firm-level phenomena are reflected, including how brand managers can signal their green efforts to their customers, whether doing so is beneficial, all in conjunction with macro pressures or constraints from industry or governmental agencies. This chapter closes with a reflection on the research.

Political dissent threads through the history of the Olympic Games. Although the International Olympic Committee (IOC) openly prohibits athletes from injecting politics into the Games, Olympians have nevertheless staged protests, using the Olympics to challenge the predominant power structures and institutions. This chapter analyzes outbursts of athlete activism in the context of wider social movements that make these political paroxysms more viable. Social movements scythe political space for athletes, spark athletes' political imaginary, and provide support and cover. From the early days of the Games, Olympic athletes have expressed dissent, as when Irish track-and-field athlete Peter O'Connor rebelled against British colonialism at the 1906 Olympics in Athens. At the Mexico City 1968 Games, Czech gymnast Vera Čáslavská carried out a politically symbolic acts as did US sprinters John Carlos, Tommie Smith, and Wyomia Tyus. At the 1972 Munich Games, US track medalists Vincent Matthews and Wayne Collett protested in nonchalant fashion on the medal stand. At the 1980 Olympics, Polish Olympian Władysław Kozakiewicz issued politically provocative symbology on the pole vault mat that challenged Soviet hegemony. In the twenty-first century, numerous Olympians have made political statements, despite a rule in the Olympic Charter that forbids such activity. In each case, athlete activists were bolstered by vibrant political movements in their home country. In this chapter, I trace the relationship between political Olympians and social movements as well as the wider dialectic of resistance and restriction that encompasses the interplay between dissident Olympians and the IOC.