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Article
Publication date: 1 October 2001

Jimmy Hill

This monograph is the consequence of a variety of experiences. It reflects an interest in SMEs and entrepreneurship stretching back almost 17 years from the author’s days in the…

9077

Abstract

This monograph is the consequence of a variety of experiences. It reflects an interest in SMEs and entrepreneurship stretching back almost 17 years from the author’s days in the fresh food industry. It reflects knowledge from a series of studies and projects in which the author has been engaged since commencement of an academic career in 1990. In particular, it reflects the findings of a five‐year piece of doctoral research that the author conducted with 57 firms in Ireland and the UK between 1995‐1999. The study seeks to identify the key determinants of SME marketing activity. The research objectives focused on determining a framework of marketing competencies for SMEs, the extent of formal marketing processes practised, and how SME marketing decisions are made. Further research objectives emerged (these were inductive in nature) that focused on determining the extent of the sales orientation in SMEs and on gaining insights into the use and character of the contact networks of the individuals who manage such enterprises. A syncretised qualitative methodology was developed for the study. The research approach was both deductive and inductive. The analytical strategy adopted a range of tools but was predominantly characterised by data reduction through detailed coding and the development of strict frameworks for analysis. The findings identified a spectrum of marketing competencies for SMEs. It existed at three levels – foundation, transitional and operational. It was shown that the sales orientation of SMEs is what determines their marketing character. A core spectrum of SME sales competencies was identified. It showed significant overlap with the marketing competency spectrum. It was concluded that, since the sales orientation determines the marketing competencies, it also shapes the marketing character of SMEs. The sample firms engaged in significant formal marketing practice, most notably marketing planning. Marketing practice and decisions were characterised by significant usage of personal contact networks. Contact networks were also rooted in a strong sales orientation. It was clear that many marketing decisions that are ostensibly operational in character become strategic or eventually effect strategic change in the marketing practices of SMEs. A holistic model of SME marketing was developed. The model is an integrated complex of the elements of SME marketing examined. Whilst the holistic model developed is entrepreneurial in character, it depicts the SME as a much more sophisticated marketing entity than has been suggested in any previous research.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 7 no. 5
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 15 June 2012

Robert A. Paton, Richard Wagner and Robert MacIntosh

The purpose of this paper is to examine the relationship between management education, the performance of German engineering enterprises and the strategic knowledge status of the…

1098

Abstract

Purpose

The purpose of this paper is to examine the relationship between management education, the performance of German engineering enterprises and the strategic knowledge status of the executives running those enterprises.

Design/methodology/approach

The paper is based upon the results of an online/posted self‐administered questionnaire conducted within Germany, augmented by micro case studies.

Findings

Findings suggest that the curricula in German Engineering Faculties fail to fully embrace business and management studies, in particular strategic management which has virtually no presence. Engineers dominate senior management positions within the German machinery and equipment sector yet they display limited knowledge of strategic management tools. There is also evidence that links performance with the application of management knowledge.

Research limitations/implications

The study is limited to senior executives within German SMEs from the machinery and equipment sector. It is likely that the findings would be applicable throughout the German engineering industry; however, generalisability to other countries may be limited. Only a single year's performance (2007) was considered and this is also a limitation of the study. This was mitigated by a request that anomalies be noted, such as extraordinary write offs or a windfall profit, within the year in question, this was then taken into account during the analysis.

Practical implications

Based on the findings it is suggested that German faculties of engineering should enhance and expand management education, particularly strategic management, thus enhancing future performance potential within German SMEs.

Originality/value

This paper examines the level of management education attained by senior engineering executives with a key economic industrial sector in Germany, as such it is one of few such studies which investigates the link between management education and performance.

Details

International Journal of Operations & Production Management, vol. 32 no. 7
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 2 August 2013

Dipasha Sharma, Anil K. Sharma and Mukesh K. Barua

The purpose of this paper is to discuss a comprehensive literature survey of studies focusing on the efficiency and productivity of the banking sector using parametric and…

2174

Abstract

Purpose

The purpose of this paper is to discuss a comprehensive literature survey of studies focusing on the efficiency and productivity of the banking sector using parametric and non‐parametric frontier techniques.

Design/methodology/approach

Critically reviewing 106 studies published across the world from 1994 to 2011, a conceptual framework is developed for the studies assessing the efficiency and productivity of the banking industry using non‐parametric DEA frontier approach.

Findings

Both the frontier approaches, parametric and non‐parametric, are gaining an edge over the traditional financial performance measures. In the non‐parametric approach, data envelopment analysis (DEA) is widely applied to measure a bank's efficiency and productivity. Studies conducted in developed countries such as the USA, the UK and Europe are now emerging with the new concepts of banking efficiency.

Research limitations/implications

These findings are based only on the critical review of 106 studies. This study suggests the direction for future research and identifies the gap in existing literature with the development of a conceptual model.

Originality/value

This study is original in nature and included literature published in recent issues of 2011.

Details

Qualitative Research in Financial Markets, vol. 5 no. 2
Type: Research Article
ISSN: 1755-4179

Keywords

Article
Publication date: 13 June 2016

Abdul Latif Alhassan and Kwaku Ohene-Asare

– The purpose of this paper is to examine the relationship between competition and efficiency in the Ghanaian banking industry.

1183

Abstract

Purpose

The purpose of this paper is to examine the relationship between competition and efficiency in the Ghanaian banking industry.

Design/methodology/approach

Data on 26 banks from 2004 to 2011 is used to estimate technical and cost-efficiency scores by the data envelopment analysis while the Boone indicator is employed to proxy for competition. Controlling for bank size, lending, income diversification, tangibility, leverage and profitability, ordinary least squares, instrumental variables and fixed effects estimations are used to estimate the panel regression model. The authors also apply the growth convergence theory to examine the existence of efficiency convergence.

Findings

The results points to improvements in cost efficiency (CE) and competition within the banking industry. From the empirical estimations, the findings suggest that competition exerts a positive influence on CE. The authors also find evidence of convergence in both technical and CE.

Research limitations/implications

The study recommends that efforts at improving competitiveness of the banking industry will translate into lower interest rate spread through improved CE. This will ultimately improve access to bank credit and impact positively on economic growth. Future studies could also examine productivity changes and scale economies in the banking industry.

Originality/value

To the authors best knowledge, this is the first study to apply the Boone (2001) indicator in assessing the competitiveness of the Ghanaian banking industry. This is also the first study to examine efficiency convergence within the banking industry in Ghana.

Details

African Journal of Economic and Management Studies, vol. 7 no. 2
Type: Research Article
ISSN: 2040-0705

Keywords

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