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The purpose of the current study is to assess some of the self‐reported factors that students in the study used as choice criteria in making their school selection.

The results of this study were obtained by conducting a series of focus groups involving incoming freshmen at a small liberal arts university located in the south eastern part of the USA. The focus groups were conducted to obtain insight into the factors that led this particular group of freshmen to the school and, second, to determine what areas were not living up to their expectations. The authors later surveyed a large sample (450 students) of the incoming freshman class using a questionnaire that was developed from the input obtained during the focus groups.

Analysis of gap scores for the student population used in this study indicates that the current group does not consider their university a “quality” institution. Additionally, the importance‐performance grid (I‐P grid) points towards a lack of perceived quality, as only two of the dimensions considered actually fall into the “keep up the good work” quadrant.

The primary limitation of this study is the scope and size of its sample. Because the study involved a single group of university students from one university, the results cannot be generalized across a university‐wide spectrum. Nonetheless, the study does provide evidence for the development and use of the I‐P grid on those occasions calling for preliminary identification and assessment of student measures of service quality.

By demonstrating the feasibility of the approach taken by the authors, it should be possible for university officials to utilize similar procedures when evaluating the overall satisfaction levels of their students’ educational experience.

The purpose of the paper is to look at the relationship between attitudes toward direct‐to‐consumer (DTC) advertising and its impact on consumer requests for a particular drug.

A sample of 154 consumers completed the survey on‐site at a pharmacy while waiting for their prescription(s) to be filled. Based on exploratory research (focus groups), survey items were developed to capture opinions of pharmaceutical advertising as well as the influence of DTC advertising on consumer behavior.

The findings show that consumers are skeptical of DTC advertising and believe that not enough information is provided about these products. Despite the high level of exposure and the opinions that these ads were effective and informative, few respondents believed that the ads motivated them to request these drugs or put them on a more equal footing with their physician.

The results provide useful information to policy makers, drug companies and researchers. Even though consumers appear to be critical of DTC advertising oversight, these ads appear to motivate consumers to seek more knowledge about drugs or medical conditions mentioned in the ads and request prescriptions from physicians.

This research fills an identified gap in the literature on DTC advertising and its impact on consumer decision making. Limited research has been done on the relationship between consumer perceptions of DTC advertising and its impact on consumer requests for pharmaceutical products.

India's balance of payments (BoP) has gone though several merits and oddities over its long journey since her liberalization era. On its way forward it has faced three of the world's worst challenges from the global turmoil. Of them, the impact of first crisis on India was minimal. But the other two crises had a tremendous impact on its external sector. In effect, the current and capital account of India's BoP have undergone significant structural changes during these two and a half a decades (1990–1991 to 2014–2015). It is in this context this chapter evaluates the evolution of two and a half decades of India's BoP in the context of global changes and exchange rate fluctuations and instability.

This exploratory study attempts to capture some of the principal benefits/factors attributable to service learning/community service projects, from a student perspective.

A sample of 67 males and 83 females (16 graduate, 71 seniors, and 63 juniors) participated in the study.

Students believe that their college experience is preparing them for the job market, that critical thinking has been enhanced, and that their college academic experience has emphasized community service upon graduation.

The results increase one's knowledge of the benefits of service learning since so much emphasis is currently being placed on improving the critical thinking and problem‐solving ability of undergraduate business students.

Practitioners would be interested in understanding the impact that service learning can have on the problem‐solving ability of potential employees. If additional research could advance the proposition that students with service learning experience are generally superior in terms of their problem‐solving skills to students with no similar experience, then evidence of a service learning component on a student résumé suddenly adds value to the employer.

The purpose of this article is to present a new application of pursuit‐based analysis for diagnosing rolling element bearing faults.

Intelligent diagnosis of rolling element bearing faults in rotating machinery involves the procedure of feature extraction using modern signal processing techniques and artificial intelligence technique‐based fault detection and identification. This paper presents a comparative study of both the basis and matching pursuits when applied to fault diagnosis of rolling element bearings using vibration analysis.

Fault features were extracted from vibration acceleration signals and subsequently fed to a feed forward neural network (FFNN) for classification. The classification rate and mean square error (MSE) were calculated to evaluate the performance of the intelligent diagnostic procedure. Results from the basis pursuit fault diagnosis procedure were compared with the classification result of a matching pursuit feature‐based diagnostic procedure. The comparison clearly illustrates that basis pursuit feature‐based fault diagnosis is significantly more accurate than matching pursuit feature‐based fault diagnosis in detecting these faults.

Intelligent diagnosis can reduce the reliance on experienced personnel to make expert judgements on the state of the integrity of machines. The proposed method has the potential to be extensively applied in various industrial scenarios, although this application concerned rolling element bearings only. The principles of the application are directly translatable to other parts of complex machinery.

This work presents a novel intelligent diagnosis strategy using pursuit features and feed forward neural networks. The value of the work is to ease the burden of making decisions on the integrity of plant through a manual program in condition monitoring and diagnostics particularly of complex pieces of plant.

This research aims to provide insight on the interactive effects of service quality and e-service quality on perceptions of retailer brand equity and also extend and test the efficacy of Baker ' s service environment typology in both offline and online service experiences.

A within-subjects, simulated shopping experience immerses consumers in both offline and online shopping environments and, subsequently, consumers are surveyed regarding both offline and online quality as well as aggregated evaluations of retailer brand equity.

Results demonstrate that consumer perceptions of offline and online service quality have a positive effect on retailer brand equity and service quality and e-service quality interact, such that e-service quality has a stronger effect on brand equity offline quality is low. The results also support the application of offline service environment frameworks for online retailing.

The results demonstrate the applicability of Baker ' s typology in both online and offline environments and reveal that customer perceptions of offline and online operations can interact to affect global attitudes toward the retailer.

The results suggest that retailers can improve quality perceptions by enhancing both their offline and online service environments and that these quality improvements can result in enhanced consumer perceptions of brand equity.

This study provides a first look at the applicability of offline frameworks for the service environment in an online context. Moreover, the results provide an initial assessment of how consumers update global attitudes toward a brand by consolidating perceptions across both offline and online interactions.

The purpose of this paper is to present a moderated model of sport tourism as an economic development generator from a destination marketing perspective. The model takes into account the differing roles of sport tourism segments on the relationship between motivators of sport tourism and destinations outcomes.

This conceptual paper presents a framework for explaining the differential impact of factors that influence sport tourism based on the tourist segment attracted to the destination.

The proposed model, supported by extant literature, presents sport tourist types as moderating a variety of influencing factors that determine sport tourists’ interest in visiting a destination and the resulting economic impact on a destination.

Practical implications are discussed for managing and marketing destination‐specific factors to appeal to different segments of the sport tourism market in order to maximize the economic impact of sport tourism.

This conceptual model provides a contribution to tourism researchers by providing a comprehensive view of the complex nature of the factors that influence destination choice for different types of sports tourists and the possible economic outcomes that can result.

Purpose – The current exploratory study is an attempt to discover the underlying areas of dissatisfaction associated with the banking experience in the UK, particularly as it relates to the implementation of new service delivery technology in the banking industry. Design/methodology/approach – The data for this study was collected in two stages. In stage one, three focus groups were conducted using bank customers from the southern part of the USA to generate items important to users of financial services in the USA. These items were then considered by a number of bank customers in the UK (Bristol and Bournemouth area) to insure equivalence of constructs and measurements. Stage two involved distributing 300 surveys to a convenience sample of electronic banking customers from the sampling area of interest in the UK. In order to qualify, respondents had to have used one of the available electronic banking services offered by the bank at least once during the previous month. Findings – The importance‐performance grid demonstrates that two of the factors and their underlying attributes fall into the “Keep up the good work” quadrant and the other two factors fall into the “Low priority” quadrant. The first two are areas the organization needs to allocate resources in order to maintain the level of service they provide their clients. From a strategic point of view, this grid provides a tool for strategy development as it gives a clear picture of the factors that are critical for resource allocation. Research limitations/implications – The primary limitation of this study is the scope and size of its sample. Nonetheless, the study does provide evidence for the development and use of the I‐P grid for preliminary identification and assessment of customer measures of service quality. Originality/value – By demonstrating the feasibility of the approach taken by the study, it should be possible for financial institutions to utilize similar procedures when evaluating the overall satisfaction levels of their customers’ banking experience. It also allows service providers to consider the changing needs and wants of customers’ in the financial sector.

The purpose of this paper is to introduce the idea of green atmospherics and propose a conceptual framework for green service environment factors and a typology for green consumers.

This paper takes the form of a conceptual piece. and offers a new approach to green consumerism. Green atmospherics goes beyond many of the typical factors explored in previous service environment studies. The paper examines how many terms commonplace in the design and architectural literature can be translated into the marketing arena. Factors such as daylighting, recycling, offgassing, insulation, optimal energy performance and design for the environment are discussed.

The paper proposes that “going green” goes beyond having recyclable or even sustainable products, to an ideology that incorporates improving worker morale and retention, and giving back to the communities they are located in. Additionally, the paper makes a case for classifying green consumers based on a psychographic segmentation approach compared to the more traditional socioeconomic classification.

This paper offers a conceptual framework for assessing green atmospherics within service environments and proposes a green consumer typology that references “stimuli” versus “socio‐demographics” for categorization. A new categorization is proposed and the importance of this topic to consumers, practitioners and researchers are discussed.

The purpose of this study is to explore the relationship between the biophilic stimuli present in the servicescape and restorative effects on psychological states among consumers. The research also examines moderating role of service contexts in this relationship.

This empirical study applied a laboratory-like experimental design with one-shot treatment. About 566 usable responses were collected using six photographic images – three were biophilic environments and three were non-biophilic environments – for four a priori service contexts: hospital lobby, upscale restaurants, spa and bank lobby.

The tests of hypotheses confirm restorative effects of biophilic servicescapes on consumer’s psychological states, attention and mood, which, in turn, positively influence service preference. Further, the restorative effects of natural elements are found to vary across hedonic – utilitarian and experience – credence type service contexts.

Because of higher levels of natural stressors, consumers today likely have attention fatigue and depleted mood states, which, in turn, may have adverse effects on their service consumption behaviour. In this context, building upon theories from environmental psychology, findings of this study contribute by establishing restorative potential of biophilic servicescape. The study also establishes that natural elements in biophilic servicescapes influence service preference, which is mediated by consumers’ psychological states – attention and mood. Further, it demonstrates that consumers are more responsive with regards to such restorative effects of biophilic elements in contexts where they seek emotional, experiential value compared to rational, functional value.