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Competition in the education sector has led a number of providers of higher education to re‐evaluate the level of service provided to its customers. Past research in this area has overlooked the needs of student customers and has focused mainly on either administrators or the faculty’s perspective. The instrument developed was administered to 216 potential tertiary students in the North Island of New Zealand. The results indicate that students take a number of factors into consideration prior to choosing an education institution for further studies. Implications for educational administrators are provided.

Intense competition in higher education in many different countries mandates the need for assessments of customer‐perceived service quality for differentiation purposes. An instrument developed specifically from a business education setting was employed utilizing an importance/performance approach with seven determinant choice criteria groupings. A sample of business students in New Zealand and the mid‐Atlantic region of the USA participated, and some important problems in perceptions were noted. Strategic implications for the universities involved and suggestions for future research are provided

The purpose of this paper is to examine consumer attitudes toward direct‐to‐consumer (DTC) advertising and whether consumer attitudes regarding these types of advertisements differ based on income.

A sample of 168 consumers completed the survey on‐site at a pharmacy while waiting for their prescription(s) to be filled.

The findings indicated that low‐income consumers were more likely than higher income customers to: report being persuaded by DTC advertising to ask for an advertised drug; go to the doctor based on symptoms described in DTC advertising; and to prefer branded medication over generic alternatives.

The results provide useful information to policy makers and drug companies. The finding that these advertisements appear to impact lower income consumers to a greater extent than their higher‐income counterparts has both positive and negative implications. On the positive side, these ads appear to influence unhealthy, low‐income consumers to seek medical treatment. The negative implication concerns the effectiveness of DTC advertising in persuading low‐income consumer to prefer more expensive, branded drugs over generic alternatives.

Limited research has been done on the relationship between consumer perceptions of DTC advertising and differences in consumer groups based on income.

Purpose of paper – Rural Banks (RBs) are unit banks owned by members of the rural community through the purchase of shares and are licensed to provide financial intermediation in rural areas of Ghana. This paper reports on the external and internal mechanisms through which corporate governance is maintained in these banks.

Design/methodology/approach – The findings reported in the paper are based on evidence obtained from a review of relevant documents and interviews with the managers of selected RBs.

Findings – The corporate governance system in the RBs is mainly a rational western model recommended by the World Bank and implemented by the Central bank of Ghana. Under this model corporate governance is expected to be maintained externally through regulatory agencies (the Central Bank of Ghana and the Association of Rural Banks) and internally through the respective Boards of Directors. However, we observe that because of the locations and ownerships of these banks, board appointments and decisions are often embedded in local political and social relations. This affects the independence of the boards and impacts on their role in maintaining corporate governance.

Research limitations/implications – We argue that any attempt to design corporate governance systems in these banks without taking these social and political factors into consideration is likely to lead to failure. This is particularly important given that the World Bank and other international donors are continuously proposing rational western models of governance to institutions in the developing world, such as the RBs. Given that these organizations operate under different sets of environmental conditions, there is likely to be differences between the actual and the idealized corporate governance systems.

Originality/value of paper – The study is important because of the role the rural banks play in the socio-economic development of Ghana. Several other developing countries have established similar institutions to support the development of the informal sector through the provision of microcredit. The research will contribute to the design of appropriate corporate governance systems so as to improve the overall contributions of these institutions.

The purpose of the current study is to assess some of the self‐reported factors that students in the study used as choice criteria in making their school selection.

The results of this study were obtained by conducting a series of focus groups involving incoming freshmen at a small liberal arts university located in the south eastern part of the USA. The focus groups were conducted to obtain insight into the factors that led this particular group of freshmen to the school and, second, to determine what areas were not living up to their expectations. The authors later surveyed a large sample (450 students) of the incoming freshman class using a questionnaire that was developed from the input obtained during the focus groups.

Analysis of gap scores for the student population used in this study indicates that the current group does not consider their university a “quality” institution. Additionally, the importance‐performance grid (I‐P grid) points towards a lack of perceived quality, as only two of the dimensions considered actually fall into the “keep up the good work” quadrant.

The primary limitation of this study is the scope and size of its sample. Because the study involved a single group of university students from one university, the results cannot be generalized across a university‐wide spectrum. Nonetheless, the study does provide evidence for the development and use of the I‐P grid on those occasions calling for preliminary identification and assessment of student measures of service quality.

By demonstrating the feasibility of the approach taken by the authors, it should be possible for university officials to utilize similar procedures when evaluating the overall satisfaction levels of their students’ educational experience.

The purpose of the paper is to look at the relationship between attitudes toward direct‐to‐consumer (DTC) advertising and its impact on consumer requests for a particular drug.

A sample of 154 consumers completed the survey on‐site at a pharmacy while waiting for their prescription(s) to be filled. Based on exploratory research (focus groups), survey items were developed to capture opinions of pharmaceutical advertising as well as the influence of DTC advertising on consumer behavior.

The findings show that consumers are skeptical of DTC advertising and believe that not enough information is provided about these products. Despite the high level of exposure and the opinions that these ads were effective and informative, few respondents believed that the ads motivated them to request these drugs or put them on a more equal footing with their physician.

The results provide useful information to policy makers, drug companies and researchers. Even though consumers appear to be critical of DTC advertising oversight, these ads appear to motivate consumers to seek more knowledge about drugs or medical conditions mentioned in the ads and request prescriptions from physicians.

This research fills an identified gap in the literature on DTC advertising and its impact on consumer decision making. Limited research has been done on the relationship between consumer perceptions of DTC advertising and its impact on consumer requests for pharmaceutical products.

India's balance of payments (BoP) has gone though several merits and oddities over its long journey since her liberalization era. On its way forward it has faced three of the world's worst challenges from the global turmoil. Of them, the impact of first crisis on India was minimal. But the other two crises had a tremendous impact on its external sector. In effect, the current and capital account of India's BoP have undergone significant structural changes during these two and a half a decades (1990–1991 to 2014–2015). It is in this context this chapter evaluates the evolution of two and a half decades of India's BoP in the context of global changes and exchange rate fluctuations and instability.

This exploratory study attempts to capture some of the principal benefits/factors attributable to service learning/community service projects, from a student perspective.

A sample of 67 males and 83 females (16 graduate, 71 seniors, and 63 juniors) participated in the study.

Students believe that their college experience is preparing them for the job market, that critical thinking has been enhanced, and that their college academic experience has emphasized community service upon graduation.

The results increase one's knowledge of the benefits of service learning since so much emphasis is currently being placed on improving the critical thinking and problem‐solving ability of undergraduate business students.

Practitioners would be interested in understanding the impact that service learning can have on the problem‐solving ability of potential employees. If additional research could advance the proposition that students with service learning experience are generally superior in terms of their problem‐solving skills to students with no similar experience, then evidence of a service learning component on a student résumé suddenly adds value to the employer.

The purpose of this article is to present a new application of pursuit‐based analysis for diagnosing rolling element bearing faults.

Intelligent diagnosis of rolling element bearing faults in rotating machinery involves the procedure of feature extraction using modern signal processing techniques and artificial intelligence technique‐based fault detection and identification. This paper presents a comparative study of both the basis and matching pursuits when applied to fault diagnosis of rolling element bearings using vibration analysis.

Fault features were extracted from vibration acceleration signals and subsequently fed to a feed forward neural network (FFNN) for classification. The classification rate and mean square error (MSE) were calculated to evaluate the performance of the intelligent diagnostic procedure. Results from the basis pursuit fault diagnosis procedure were compared with the classification result of a matching pursuit feature‐based diagnostic procedure. The comparison clearly illustrates that basis pursuit feature‐based fault diagnosis is significantly more accurate than matching pursuit feature‐based fault diagnosis in detecting these faults.

Intelligent diagnosis can reduce the reliance on experienced personnel to make expert judgements on the state of the integrity of machines. The proposed method has the potential to be extensively applied in various industrial scenarios, although this application concerned rolling element bearings only. The principles of the application are directly translatable to other parts of complex machinery.

This work presents a novel intelligent diagnosis strategy using pursuit features and feed forward neural networks. The value of the work is to ease the burden of making decisions on the integrity of plant through a manual program in condition monitoring and diagnostics particularly of complex pieces of plant.

This research aims to provide insight on the interactive effects of service quality and e-service quality on perceptions of retailer brand equity and also extend and test the efficacy of Baker ' s service environment typology in both offline and online service experiences.

A within-subjects, simulated shopping experience immerses consumers in both offline and online shopping environments and, subsequently, consumers are surveyed regarding both offline and online quality as well as aggregated evaluations of retailer brand equity.

Results demonstrate that consumer perceptions of offline and online service quality have a positive effect on retailer brand equity and service quality and e-service quality interact, such that e-service quality has a stronger effect on brand equity offline quality is low. The results also support the application of offline service environment frameworks for online retailing.

The results demonstrate the applicability of Baker ' s typology in both online and offline environments and reveal that customer perceptions of offline and online operations can interact to affect global attitudes toward the retailer.

The results suggest that retailers can improve quality perceptions by enhancing both their offline and online service environments and that these quality improvements can result in enhanced consumer perceptions of brand equity.

This study provides a first look at the applicability of offline frameworks for the service environment in an online context. Moreover, the results provide an initial assessment of how consumers update global attitudes toward a brand by consolidating perceptions across both offline and online interactions.