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The learning outcomes of this study are as follows: identify key elements of luxury branding in the context of a new residential real estate brand; select target segment/s and outline the sales pitch for a luxury residential real estate brand; plot the pre-sales stage of the customer journey path (CJP) for a luxury residential real estate brand; and plan a pre-sales customer engagement strategy for a luxury residential real estate brand.

This case enumerates Aldeola de Siolim, Goa’s (ASG) pre-sales promotional challenges. ASG was an upcoming luxury residential property in Goa, India. Venky Infar – the developer of ASG – a family-owned civil construction firm – wanted to diversify into Goa’s vibrant luxury housing market. In India’s housing market, the success of a project often depends on the “pre-sales,” i.e. attracting target customers and maximizing the sales before the construction. V. Rama Rao, the project manager’s task, was challenging because ASG and Venky were new entrants in a mature and competitive market. However, Rao was determined to capture a slice of this lucrative market. The case discusses the following four points to help the students understand the marketing challenges and decision context. First, ASG’s key attractions, second, overview of the Indian real estate market, third, characteristics of Goa’s luxury home market and finally, Customer Journey Path for residential real estate purchase. The case elaborates on the nuances of strategic dilemmas and and presents competitors' practices and emerging consumer trends.

The case will help students analyze and formulate a pre-sales promotional plan for a luxury real estate product. It is suitable for marketing elective courses, e.g. branding, sales management and luxury management.

Teaching notes are available for educators only.

CSS 8: Marketing

Existing Neighborhood Sustainability Assessment (NSA) tools such as “Leadership for Energy and Environmental Design - Neighborhood Development” (LEED-ND) and “Building Research Establishment Environmental Assessment Method” (BREEAM Communities) are widely criticized for a lack of transparency in the selection of indicators and an unbalanced focus on specific sustainability dimensions.

This paper asks how the expectations and use values of the professionals and residents involved in developing, designing, managing and living in a sustainable neighborhood can shape sustainability indicators that affect progress towards project goals. Taking as its focus The Sustainable City (TSC), a neighborhood in Dubai, United Arab Emirates (UAE), the paper develops data from in-depth, go-along interviews with 46 different actors.

Findings indicate that when given the opportunity to express their opinion, many actors will prioritize metrics different than the metrics dictated to the by sustainability experts and international rating systems. The findings suggest that NSA tools should place greater emphasis on local factors, public engagement and operational concerns.

The paper provides a method that any community can replicate to better understand the different use values of local actors and establish its own NSA tool. This can help experts learn how design, management and operational decisions interact to impact different dimensions of performance.

This paper recognizes sustainable neighborhoods as spaces with multiple identities. Hence, the indicators used to evaluate these neighborhoods need to be based on the expectations and use values of different actors. This paper proposes using the priorities of different local actors to reshape how these neighborhoods are assessed.

Children comprise a significant component of developing countries’ populations, but are rarely present in a substantive way in urban decision-making. The first step toward changing the exclusion of children in urban planning is through analyzing the roots of the problem. Applying a critical approach, this research aimed to explore and challenge the structural patterns of society that exclude children and marginalize them in the case of Iran. The present study interviewed Iranian urban planning professionals in a range of roles, to explore the roots of the persistent failure to incorporate children’s voices. The findings revealed various obstacles to including children: on the one hand, these impediments consisted of broad macro-level barriers derived from the cultural context; on the other, obstacles included micro-level barriers associated with planning processes and the urban management system. Together these embedded sociocultural roots provide insights into mechanisms maintaining a top-down approach and preventing it from shifting to a more inclusive and child-friendly approach in planning modern Iranian cities.

Gated communities continue to spread in popularity across cities around the world. Ghana has seen considerable growth in the development of gated communities over the last few years. This phenomenon manifests in the majority new residential developments and most forms of residential property advertisement in the capital city. The purpose of this paper is to explore the drivers of gated community developments in Ghana from the perspective of gated community developers.

This paper used a qualitative research approach. Through face-to-face semi-structured interviews, data was collected from purposively selected key stakeholders in the gated community development market, including developers, managers and consultants.

The drivers identified from the developers' perspective were the demand for gated community properties, the control over and ease of management of assets and interests, the high development/production cost of real estate and speculative development of gated community properties.

This paper is an initial study that explores the drivers of gated community developments in Ghana from the perspective of gated community developers. This paper extends the literature on gated communities beyond the residents perspective.

This article aims to contribute to the literature linking the three pillars of sustainable development with the human development field. To do so, it analyzes how a group of stakeholders that participate in collective action for nature governance in Segre–Rialb, Catalonia, build collective capabilities and reconcile a holistic sustainable development with human development and collective well-being. The analysis is performed using nature governance and the capability approach theories. In particular, the framework providing the lenses to examine the collective action for nature governance is based on Elinor Ostrom's Institutional and Analysis framework and the collective capabilities concept.

The study is based on documental analysis (legal document namely and online resources available in Catalonian website) and a few online interviews since all fieldwork was canceled due to the coronavirus disease 2019 (COVID-19) pandemic.

The case study reveals that collective action for nature governance has a twofold function: it materializes holistic sustainability and produces capabilities, reconciling sustainable and human development. Therefore, the research proves that people who work together to govern nature can boost a holistic perspective of sustainability and reconcile sustainable and human development.

First, this work aims to reconcile sustainable and human development fields that have been usually separated in academia, contributing to the research body that has attempted to relate human development and sustainability. This analysis uses a holistic perspective of sustainability, including the social, economic and environmental aspects connecting them to human development; this was not deeply explored before. Finally, the rigorous documental analysis, namely legal texts that allow reaching conclusions, is relevant since all fieldworks were canceled in 2021.

This study aims at navigating the effects of climate change on the right to access to food within the East African Community region, using the case study of Uganda.

The author used doctrinal review of different policies and strategies that have been developed and implemented by the EAC to address the growing patterns of food insecurity and climate change.

Findings show that besides climate change, there are other factors that have played a major role in contributing to food insecurity in the region such as the impact of the ongoing Russia–Ukraine war, absence of food storage reserves/banks, scarring effects of the COVID 19 pandemic, inadequate implementation of agricultural policies on climate change, high post-harvest losses and food waste amongst others.

This research paper is the author’s sole writing and has never been submitted for publication in any journal.

The purpose of this article is to examine Cairo's master plans during the past 70 years, including the establishment of the New Administrative Capital City—which is based on two fundamental courses on the phenomenon of urbanisation—and other initiatives to address Cairo's Plans based on the thoughts of three planning schools—Chicago, Los Angeles and Liverpool. The aim is to determine if the right time to relocate Egypt's capital to a different place makes sense.

Cairo has experienced significant urban challenges throughout its millennial history due to the continually shifting socioeconomic and political changes. This research uses prospective and retrospective methods to examine how planning theories have historically influenced building Cairo’s urban fabric and provides insight into the city’s master plans from the July Revolution of 1952.

It is assumed that Cairo's socio-spatial transitions over time were caused by scattered expansion, leading to contemporary Cairo's socio-spatial evolution. The paper ends with some questions about the future of the city. Should planning policies change to cope with socioeconomic, spatial and political transitions?

The article's significance stems from the necessity of adaptable and considerate ideas that move Cairo's communities towards a better setting and provide a crucial route for enhancing their environments. Using digital technologies to implement new capital while creating platform urbanism may be accomplished even with constrained budgets and short course lengths.

Purpose: Urban centres have been argued to be crucial in the battle for sustainability. With more than half of the global population presently living in cities, the sustainability challenges of global warming, environmental degradation, social inequality, and economic recessions have continued to thrive. To this end, there have been efforts to revive and improve the existing physical and social structure of cities in a process known as urban regeneration. The aim of this paper is to explore the role of sustainability assessment frameworks in urban regeneration.

Approach: Aligning with the positivism philosophical position, and using document analysis as a data collection method, the study discusses the state of the art of urban regeneration and its application in recent times. The study also reviewed selected neighbourhood sustainability assessment frameworks as a tool for decision-making towards sustainability to know the extent in which they capture the goals of urban regeneration.

Findings: Findings showed that the uptake of the sustainability assessment frameworks could play a role in enhancing integration of local context, social wellbeing and economic prosperity, environmental quality, and stakeholder engagement at the neighbourhood level which are the main aspects of urban regeneration.

Theoretical and practical implications: In theory, this paper establishes the assumption that with some revisions, sustainability assessment frameworks could serve as a tool for decision-making in urban regeneration process. Practise-wise, urban regeneration at the neighbourhood level can now be measured against sustainability benchmarks and indicators.