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This paper aims to analyze the mediating role of Supply Chain Flexibility on the interrelationships binding Lean Production implementation, Mass Personalization and business performance.

A random sample of 260 companies obtained from a population of 1,717 Spanish companies that occupy an intermediate position in the supply chain has been used to test the proposed hypothetical framework. Telephone surveys using a computerized system have been used to collect data, obtaining a response rate of 15.6 and a structural equation model has been designed to test the six proposed hypotheses.

Companies initially implement Lean Production to optimize Mass Personalization processes and improve business performance. However, in the presence of Supply Chain Flexibility, Lean Production implementation no longer has a direct impact on Mass Personalization and business performance, but it does have an indirect impact through the flexibility it achieves (shown as a total mediating path). Therefore, companies should implement Lean Production to achieve flexibility and thus optimize the Mass Personalization processes and obtain better performance.

Academics and business managers may have supporting evidence on the role played by the total mediating effect of Supply Chain Flexibility on the relationship between Lean Production, Mass Personalization and business performance. A better knowledge of these management resources and their relationship could affect the way researchers and practitioners approach them, becoming more aware of the important role of the supply chain in competitiveness.

A successful implementation of mass customization and customer‐order‐driven production can bring numerous benefits to automakers. However, the transition from mass production to mass customization is difficult. Most of the previous studies focus on mature markets, leaving emerging markets untouched. The purpose of this paper is to investigate the necessity of making the strategic transition to mass customization in an emerging market.

This research is based on an extensive field study. A multi‐method approach (including semi‐structured interviews, document examination and plant tours) was used to collect the data at different levels in five commercial vehicle manufacturers.

The respective advantages and disadvantages of these two manufacturing strategies are analyzed based on the findings and a framework is established. The drivers of the transition to mass customization have been recognized and the obstacles of transition are identified. The specific benefits of a successful mass customization implementation are listed. According to the empirical evidence, this paper concludes that customer‐order‐driven production is a promising direction in a rapidly changing market such as China.

This study makes a contribution in two aspects. First, the evidence of mass customization fills a gap in the empirical literature and the findings of mass production help cross validate the drawbacks reported in other studies. Second, this study presents a transition model to facilitate automakers to analyze the complex phenomena in a systematic way when they embark upon the strategic transition to mass customization.

The purpose of this paper is to investigate and highlight that the application of leagility can be possible in mass services as one type of services.

This paper describes a case study and considers the concept of the leagility in a mass service organization. By highlighting some of the characteristics of mass services, it examines whether or not this concept can be applicable in the context of mass services.

Despite the low customization in mass services, fast food restaurants have faced changing needs of the customers. To respond to these demands, the case study organization can adopt new strategies so that it could be able to serve the customer with short lead times, low costs and high variety.

This paper considers leagility in a single mass service. Hence, in order to provide robust results in this type of services, more cases should be studied. It is also necessary to study leagility in other types of services that is, professional services and service shops.

Despite the importance of mass services in today's life, research have focused on the application of operations management's concepts in manufacturing sector. This paper has proposed the possibility of applying the leagility concept in a case study organization to show that mass services can benefit from the advantages of both lean and agile paradigms.

Mass customization has yet to fulfill its original purpose as established by marketing researchers to become an alternative to mass production, largely due to its inability to achieve mass market levels of efficiency. The purpose of this study is to survey consumer's perceptions, willingness and capabilities of participating in a mass customization system, and understand the implications of its findings related to an alternative production system, generative customization.

After an extensive literature review of mass customization, consumer behavior, complex adaptive systems and generative design, a survey was conducted across US and Swedish consumers relative to their willingness and perceptions regarding mass customization, with hypotheses based upon extant research standards.

The survey results found that consumers are ambivalent toward mass customization in mass markets, and a conceptual alternative (generative customization) appears to achieve, at least conceptually, the necessary objectives relative to product design conceptualization and fulfillment that mass customization cannot achieve.

A lack of significant findings from extant research regarding consumer perceptions and tolerances regarding mass customization in mass markets is a limitation to this study. The discussion of a new concept (generative customization) as a viable alternative to mass customization as a result of the survey findings needs to be validated empirically in future research.

The paper empirically validates a definition of mass customization as a complementary rather than an alternative to mass production. It also introduces and develops the concept of generative customization as viable alternative to mass production, albeit one that must be empirically validated in future research.

This paper aims to analyze learning in organizational transformations by focusing on concept-level tensions faced in two young companies, which were searching for a reorientation of activity with a production network between innovative product development and efficient mass production.

An intervention-based research project was carried out with two manufacturing companies. The data originate from workshops, whose aim was to identify learning needs based on the discussion of practices of networked production. Concept-level learning is analyzed by examining the dynamic relationships between production concepts and product concepts.

The most influential concept-level tension stemmed from the co-existence of two production concepts, product development and mass production, which manifested as ambiguity about proper actions in the production network. Other focal tensions were identified between the production and product concepts and within the companies’ network relationships. The dominance of the mass production concept restricted the envisioning of new modes of collaboration and mutual learning in the production network.

The workshop participants did not include representatives from the case companies’ production network. Nevertheless, researchers brought the network partners’ conceptions into the workshop discussion through the presented mirror data.

Companies striving to develop novel production concepts that call for continuous collaboration with customers and suppliers need forums for mutual learning to create solutions to concept-level tensions.

Companies may develop two production concepts over lengthy periods. The tensions that manifest due to incoherent guiding logics may be overcome by engaging in incremental and expansive concept-level learning, directed at the identification of relationships between production and product concepts.

In industrial management, the 1980s marked the end of the twentieth century, an epoch dominated by US manufacturers, the alleged masters of mass production. This system has now been outstripped in several dynamic sectors by flexible/agile production. Increases in the pace of technological progress, training and aspirations have made the modern context so dynamic that firms which manage to harness the creativity and initiative of a good part of their workforce have an advantage over those that can only count on the input of their experts and managers. In sectors undergoing relatively broad and rapid change, twenty‐first century firms must adopt a more flexible and innovative type of organization to achieve manufacturing excellence.

To identify and examine the origins of complexity in a mass customization system and to propose an effective application sequence of variety management strategies in order to cope with this complexity.

Through the application of Suh's complexity theory an understanding of the causes of complexity in the specific context of a mass customization environment is developed. This facilitates the identification of the strategies that are adequate to tackle the problems induced by complexity.

The mass customization system is a coupled system that cannot be mastered simply. It is definitely impossible to transform it to an uncoupled system with a low complexity level. However, the effective and targeted implementation of variety management strategies at the product and process levels enables the management of this complexity by making the system more decoupled.

Complexity can be decreased if managers ensure less dependency between the satisfaction of customer requirements and position of the decoupling point. It is also advantageous to reduce the coupling level between fast delivery requirement in mass customization and the decoupling point placement. Furthermore, an effective variety management calls for the implementation of the identified strategies in an ascending order of complexity reduction potential.

The article relates the complexity theory of Suh to mass customization system, provides a framework for the classification of variety management strategies and derives managerial recommendations so as to reduce the complexity in a mass customization environment.

Mass customization presents a paradox to traditional manufacturing practices. Historically, companies chose to produce either customized, crafted products or mass‐produced, standardized products. Thus, mass customization presents a paradox by combining customization and mass production, offering unique products in a mass‐produced, low cost, high volume production environment. If mass customization is truly a combination of mass production and craft manufacturer, how does a manufacturer become a mass customizer? Are the key principles of mass customization rooted in customized product knowledge or mass production techniques? Does the path to mass customization impact financial performances? This paper begins to answer these questions by exploring the total product mix of mass customizing plants using data gathered from 126 mass customizers. This study shows plants that choose mass customization approaches that match the non‐mass customized product line characteristics have higher financial performance than those firms without a matched product line.

Total quality management resulting from total customer satisfaction today can mean giving every customer a product tailored specifically to his or her needs. In the past, manufacturing was usually characterized by keeping costs down with economies of scale. Mass customization can result in a challenging manufacturing environment typified by both high volume and an excellent product mix, where customers expect individualized products at the same price as they paid for mass‐produced items. Meeting this challenge requires profound changes in the manufacturing process and in organizational dynamics. Despite the potential offered by mass customization it is necessary that organizations ensure that such a strategy is the optimal route for their business before embarking on full scale mass customization.

Garment making by the small and medium-sized enterprises (SMEs) has existed for a long enough time to make the sewing culture a mainstream phenomenon today. It is thus essential to evaluate existing producers, the required information and the key requirements for production. This should consequently forge the way forward. Hence, the purpose of this study was to establish guidelines for the basic requirements as a means of operating garment mass production units in consideration of the unique economic, legal and social environment in Tanzania.

The study deployed a qualitative approach: interview sessions, questionnaires and observation together with the document review approach. A qualitative approach captured in-depth views, ideas and concepts from participants.

The study established the requirements for scaling up SMEs into mass production. The requirements include significant investment, well-planned strategies and an implementable industrialisation plan. The country also requires empowered workforces through the existing institutions, international collaborations with foreign investors, implementable policies, among others to excel in this sector.

The identified information together with all factors is leading towards initiating textile-based industries. Thus, information resources concerning garment production in the Tanzanian context are suitable for both individuals and corporations intending to scale up their production.

This is probably among the first studies in Tanzania which explored the basic requirements for setting mass-production units for textile and apparel industries. The uniqueness relies on the involved participants from multi-perspective domains.