Search results

This chapter examines the role mass media plays in the maintenance of social control and policy formulation and implementation in the Trump political era. First, an historical survey of mass media theory is presented and used as an analytic lens through which to identify that mass media has long been recognized as a powerful tool of social control or disruption and in public policy formulation and implementation. Second, this chapter explores the challenges posed to society and policy when a president uses mass media to spread misinformation and disinformation. Third, this chapter identifies the divisive nature of US political attitudes in the Trump era and how social media contributes to cleavage. Fourth, this chapter explores efforts by foreign actors, particularly Russian, to spread discursive and thus social chaos through disinformation campaigns in the United States and other western democracies. This chapter concludes that mass media has been both a divisive and uniting force, although the rise of social media and its susceptibility to manipulation poses a danger to social cohesion and effective public policy formulation and implementation. These factors have contributed to civil divisiveness and lack of policy clarity.

This paper considers the implications of mass communications theory on public relations (PR) evaluation and briefly reviews mass communication effects, persuasion, and cognition, attitude and behaviour change theories. The implications for evaluation are then examined. Reliance on domino models is shown to be too simplistic. It is suggested that claims of PR behavioural effects may be unrealistic and it is argued that more moderate and/or alternative goals are needed if preordained failure is to be avoided. Evaluation results must be interpreted cautiously so that further significance that is not supported by theory is not assumed. This paper shows how the concept of PR evaluation could be widened to include formative evaluation and broad environmental monitoring, which are especially important in identifying and understanding why and how communication works, what its effects are, what factors restrict or facilitate effectiveness and under what conditions success can be maximised.

To provide a theoretical context for the application of F. Geyer's work on alienation in highly complex societal environments to the study of the social and cultural impact of the mass media and cultural industries.

A macro‐sociological approach provides the ground for the insertion of Geyer's concepts of alienation and vicarious experience into Luhmann's theory of the mass media. The second‐order cybernetics conception of endogenous information is here taken as a systemic insight to the idea of experience in cultural studies and social psychology.

Provides a theoretical basis for the use of experience as an observational concept in the study of the social and cultural impact of media dynamics, posing interesting links with relevant current research issues in mass media, such as globalization and uncertainty management.

This is a theoretical work that demands future applications and research field in order to test coherence and potential.

This paper underlines the relevance of F. Geyer's work on alienation from the viewpoint of systems perspective to the current study of the mass media as a macro‐sociological reference phenomenon in social and cultural trends. It poses vicarious experience as an observational concept, thus providing a conceptual bridge between systemics and current cultural studies.

This paper poses a wide and original conceptual net that involves Geyer's work together with macro‐sociological current contributions (Giddens, Luhmann, Beck, etc.) in the context of media studies.

The purpose of this study is three fold: to provide a preliminary exploration of meeting planners' use and perceived usefulness of the different types of social media; to examine why meeting planners use social media and; to investigate the perception of adopting the social media, especially as perceived critical mass impacts the adoption of social networking media.

Data were collected from the members of a professional association for meeting professionals in the Southwest US using an online self‐administered questionnaire. A total of 510 members received an invitation to take the survey and 120 responses were received, representing a 23.5 percent response rate. Descriptive analysis, discriminant validity, reliability and path analysis were used to estimate the relationships between the five constructs: perceived critical mass, usefulness, ease of use, attitudes and intention to use social network media in the future.

The most commonly preferred social network sites were Facebook (29 percent), LinkedIn (15 percent), YouTube (13 percent), Twitters (11 percent) and My Space (11 percent) and the social networking media rated most useful were Facebook (mean=3.7), LinkedIn (mean=3.1), YouTube (mean=3.0), Blogs (mean=2.7), Webinars (mean=2.6) and Twitter (mean=2.5), The top three reasons for using social media were: to communicate with other planners easily and quickly through chat or discussion boards (80.4 percent), to share queries, problems, solutions and opinions with other meeting planners (70.1 percent) and to get feedback from attendees after meeting/event/convention (69.9 percent). Additionally, the path model used in the analysis indicated that perceived critical mass not only directly influences intention to use social network media but also indirectly affects attitude toward using social media and intention to use social media simultaneously through perceived ease of use and perceived usefulness.

Even though the social networking media has previously been used by many meeting planners to find information, few research studies have explored the meeting planners' perception of social networking media and what factors may have an effect on meeting planners' adoption of using social network media. This study provides a preliminary empirical analysis of meeting planners' perception of these tools and the factors that influence their utilization.

Video game streaming (VGS) is emerging as an extremely popular, highly interactive, inordinately subscribed and very dynamic form of digital media. Incorporated environmental elements, gratifications and user pre-existing attitudes in VGS, this paper presents the development of an extended model of uses and gratification theory (EUGT) for predicting users' behavior in novel technological context.

The proposed model was empirically tested in VGS context due to its popularity, interactivity and relevance. Data collected from 308 VGS users and structural equation modeling (SEM) was employed to assess the hypotheses. Multi-model comparison technique was used to assess the explanatory power of EUGT.

The findings confirmed three significant types elements in determining VGS viewers' engagement, including gratifications (e.g. involvement), environmental cues (e.g. medium appeal) and user predispositions (e.g. pre-existing attitudes). The results revealed that emerging technologies provide potential opportunities for new motives and gratifications, and highlighted the significant of pre-existing attitudes as a mediator in the gratification-uses link.

This study is one of its kind in tackling the criticism on UGT of considering media users too rational or active. The study achieved this objective by considering environmental impacts on user behavior which is largely ignored in recent UGT studies. Also, by incorporating users pre-existing attitudes into UGT framework, this study conceptualized and empirically verified the higher explanatory power of EUGT through a novel multi-modal approach in VGS. Compared to other rival models, EUGS provides a more robust explanation of users' behavior. The findings contribute to the literature of UGT, VGS and users' engagement.

The purpose of this paper is to understand how identities drive customer values, attitudes toward organic foods and satisfaction, all of which influence world or mouth (WOM).

Questionnaire surveys were administered to the purchasers of organic foods. In total, 512 completed responses were obtained for data analysis.

Strongly defined social identity and role identity are significant antecedents of consumers’ health consciousness and socially responsible consumer behavior (SRCB). This finding explains why organic shoppers value their health and the environment (i.e. self- and others-oriented values). Additionally, health consciousness and SRCB significantly influence attitudes toward organic foods. The study reveals that attitudes toward organic foods positively influence organic shoppers’ satisfaction, and their satisfaction increases positive WOM. Finally, the moderating effects of involvement and mass media are examined. When organic shoppers are strongly involved with organic foods, their health consciousness has a more positive effect on their attitudes toward organic foods. However, organic shoppers’ involvement did not moderate the effect of SRCB on attitudes toward organic foods. Likewise, the mass media did not moderate the effect of health consciousness and SRCB on attitudes toward organic foods.

This study incorporates critical factors such as the antecedents of the customer values to develop a comprehensive model for understanding of organic shoppers’ consumption of organic foods.

This paper aims to investigate consumer participation in Facebook brand page communities from the perspectives of uses and gratification theory and mass media dependency theory.

Data collection via an online survey resulted in 450 valid surveys where consumers indicated to what extent their motivations for Facebook use were socializing, entertainment, status seeking and information seeking. The sample included 358 respondents who had previously liked a brand on Facebook. These respondents were asked to provide the name of a brand they had liked on Facebook and answered questions regarding their experiences with the Facebook brand page for their self-identified brand.

Results indicate that motivation dimensions have differential effects at three different stages of consumer interaction with a Facebook brand page community. Socializing and information seeking are the primary reasons for initially joining a Facebook brand page community. After becoming a member of a Facebook brand page community, consumers require entertainment to keep them engaged. However, as consumers become more sophisticated, their involvement with a Facebook brand page and their frequency of posting on that page are dependent on their need for information.

Insight is gained into the role of social media, specifically Facebook, in brand building. As theoretical frameworks that can guide branding practices using the social media channel are still in their infancy, this research makes an important contribution to the ongoing theoretical discussion. Additionally, the findings add to the online brand community literature by demonstrating the key drivers of consumer willingness to join and participate in a Facebook brand page community.

This research aims to investigate how critical media coverage of an organisation affects its employees. The authors expect the effects to be similar to the way media coverage about an individual would affect this person, termed “reciprocal effects”.

Drawing on a framework for the analysis of reciprocal effects of mass media by Kepplinger and qualitative interviews among employees of 14 different organisations undergoing a crisis, the authors develop an employee-model of reciprocal effects for the context of organisational crises.

This qualitative research shows that employees are affected by media coverage on a critical issue about their employer. Mass media are an important source of information for employees in critical situations. The data indicate interpersonal conversations with colleagues are also important for obtaining information and coping with the situation. Employees show emotional reactions, such as helplessness or shame, and a tendency to defend their employer. The better employees feel informed by their organisation's internal communication, the better they know how to cope with the situation. The data indicate that the effects vary with the employees' level of organisational identification.

The findings imply that open and constant internal communication with employees during a crisis fosters reactions that stabilise the organisation in critical situations.

The study presented here is the first systematic analysis of the impact of media coverage of an organisation on its employees.

The purpose of this study is to investigate how organizations use social media such as blogs to share and re-used knowledge during contingencies, disasters, and emergencies. The factors related to the knowledge itself – rather than the media – which lead to more and less re-use (particularly in the fast-paced and uncertain context of emergencies) are not well known.

Integrating theories of social media, knowledge management and mass communication, the author develops a model of the characteristics of knowledge (focus, function and features), characteristics of knowledge sharers and the user’s needs, which influence the extent to which knowledge is re-used.

A study of 645 blog posts revealed why some knowledge is re-used in emergencies more than other types of knowledge. Surprisingly, non-event-related knowledge is re-used more often than event-related knowledge, perhaps because users are less certain about how they would re-use non-event knowledge and, thus, are paradoxically more interested in what it might offer. Results also indicate several other factors which impact re-use.

Traditional mechanisms used to evaluate knowledge for reuse such as rank and organizational status are less important than the focus and function of the knowledge itself; they offer practitioners strategies for more efficient knowledge sharing during emergencies and identify opportunities for more effective employment of emergency management social media.

One of the first studies to dig deeper into factors of knowledge shared and re-used during emergencies, this research integrates several theoretical streams to explain why some knowledge is more valuable for re-use. It increases the understanding of knowledge sharing during disasters and offers strategies for development of knowledge systems for future emergencies.