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Despite the recognized role of motivation of actors in technology adoption decisions, there is limited understanding of the psychological processes underlying the motivation. The purpose of this paper is to explore this gap by investigating Building Information Modeling (BIM) adoption from the viewpoint of Maslow’s motivational theory on hierarchy of needs.

This research uses mixed methods. Initially theoretical arguments establish the suitability of Maslow’s hierarchy of needs as the conceptual framework to investigate technology adoption. The hypotheses and research questions are investigated using data collected through focus group interviews, interviews and field observations in Australian architecture engineering and construction (AEC). The findings are validated with a survey of BIM adoption cases reported in literature, and additional interviews conducted in Finnish AEC sector. Finally, abductive reasoning is applied to seek the best possible explanation for the observed patterns.

It is found that besides individuals, organizations also demonstrate hierarchical ordering of innovation-related needs. Three broad categories of innovation-related needs are identified. Using abduction, the innovation-related needs of actors are described in terms of stable and excited states.

The findings are primarily based on studies conducted in regions with developed economies.

This research shows that Maslow’s hierarchy of needs could be a useful diagnostic framework to assess actors’ response towards technology adoption.

This investigation into the potential usefulness of Maslow’s theory into understanding technology adoption is by itself a novel research contribution. The finding that hierarchical view of needs can partly explain the adoption decisions of both individual and organizational actors is an original contribution.

The purpose is to analyse the influence of inertia and group conformity on loyalty in healthcare.

Structural equation model developed from the literature and tested with cross-sectional data from a patient online survey.

Inertia is a significant antecedent of loyalty and has a stronger effect in healthcare than in other service sectors. Group conformity has no significant effect in healthcare.

The strength of the impact of inertia [group conformity] on loyalty depends on the importance of the customer need that the service industry satisfies, in Maslow's hierarchy of needs. Where inertia (stability need) is equally or more [less] important than the customer need, the influence of inertia on loyalty should be positive and strong [weak or insignificant]. In services that satisfy needs more [equally or less] important than group conformity (belonging need), there may be an insignificant [significant] influence of group conformity on customer loyalty, even [especially] in credence services.

Healthcare providers can exploit the stronger effect of inertia in healthcare through development of inertia-based loyalty policies. Regulatory authorities should be vigilant to ensure that these policies are not detrimental to patients. ‘Inert’ patients must become responsible for assessing their loyalties. Authorities and reference groups must stimulate customer loyalty assessments, and assist by providing impartial information.

This is the first study to address the influence of inertia and group conformity on loyalty in the healthcare sector and, from the perspective of Maslow's hierarchy of needs, it is the first to do so in any service sector.

This paper aims to advocate the consideration of Maslow’s Grumble Theory to advance motivational activities within the organization, as well as matching individual needs to morale concerns. This includes a view of associated costs as an investment instead of a common expense.

This paper includes a study of Maslow’s Needs Hierarchy and related literature that supports a modern interpretation. Suggestions are made for administrators to view solving complaints or grumbles proactively by investing in appropriate activities.

Overall, if complaints are viewed as opportunities to address individual needs, with the top level of grumbles empowered to help support high-level organizational functions, the organization can benefit greatly.

This paper represents the author’s point of view after a study of Grumble Theory and self-application of suggestions.

The purpose of this paper is to explore how spirituality impacts on the consumption choices of consumers who are adopting a sustainable lifestyle.

This is a longitudinal study of urban-based consumers who are actively engaged in living sustainably. To effectively study these lifestyles, a multi-modal research design was used, which combined photo-elicitation, journaling, interviews and observational data.

Spirituality and material consumption are traditionally depicted as being in opposition, with research finding a decrease in conspicuous consumption when spirituality is enhanced. This research demonstrates sustainability-mindful consumers who are reversing this trend by enacting their deeply held ideological beliefs through their consumption choices. The merging of ideology with consumption elevates even mundane purchases to be acts of meaning and purpose.

With an unwillingness to compromise on their beliefs, there is a growing gap between these consumers’ demands and what the market is offering. The study found evidence of these consumers developing their own consumables in direct response to a lack of appropriate market alternatives.

This study demonstrates consumers for whom spirituality is at the centre of their consumption choices. Further, it provides evidence that supports Maslow’s theory of being motives (self-actualization and self-transcendence), in which people are motivated by the desire to fulfil their highest life potential. This research suggests opportunities for those businesses that are willing to meet consumers’ transcendent needs through more transparent and socially responsible practices.

The purpose of this paper is to analyse Cunard’s marketing communications during a period of significant social and economic change. The intention is to show, firstly, how the company sought to meet and influence potential passengers’ understanding of their travel needs and, secondly, how these would be met.

The companies’ marketing communications are analysed using Maslow’s hierarchy. This is a well known descriptor of human needs.

Beyond a description and review of Cunard’s advertising, Maslow’s model of needs is shown to provide a rationale to the company’s approach. In particular, it gives an understanding of the continued, though changing, use of images of the ship to meet the needs of different cohorts of passengers. It shows how carefully constructed images in both word and picture assuaged passengers’ concerns over social needs and how the company promised to meet the highest needs, whether that be for the holiday maker or the emigrant.

During much of the period under discussion, much of the advertising design work was done in house. Though none of these files have survived, other sources of information (for example, house magazines and internal correspondence) provide an understanding of Cunard’s attitude to its customers and the business opportunities it saw in a changing market. Where specific dates for documents are not available, a chronology of ship building and use has been applied.

This paper shows how a well-established model can be used in a different way, adding to the understanding of a company adapting to changing social and economic conditions.

To the best of author’s knowledge, this is the first time that Maslow’s hierarchy has been used explicitly as a tool to analyse marketing and advertising material. Though the existing literature includes some discussion of shipping line posters visual content, there is little further discussion of their content or purpose in a changing social context. This paper provides a more structured analytical view.

The purpose of this paper is to contribute to a better understanding and measure of the concept of spirituality at work (SW) by adding a new dimension to traditional conceptualizations labeled emotional balance and inner peace (EBIP). While the traditional literature refers to the fulfillment of workers’ spiritual needs, the authors propose a new approach based on Maslow’s ideas that consider the impact of individual spirituality on the attitudes/feelings of workers in the workplace.

The methodological design is quantitative and includes item generation. Exploratory and confirmatory factor analyses were used to assess construct validity and 273 valid questionnaires were collected. The authors developed the EBIP dimension with six items based on previous studies, and the new second-order variable was compared with the traditional measurement using confirmatory factor analysis, based on AMOS 21.

The hypothesis test supports the positive impact of SW on individual productivity, valid for both models, but with an additional explanation capacity when the authors add the EBIP.

This paper offers a new conceptualization for SW, based on Maslow’s ideas, who played a key role in the humanistic resource movement. This new dimension may be an important finding for scholars and practitioners since organizations have to take care of both the mind and spirit of their employees to establish a genuine balance between the meaning of their lives and their work.

The purpose of this paper is to examine an employee's unique experience of being engaged in their work.

Following Yin's case study design method, researchers collected documents, conducted semi‐structured interviews and recorded observations at a large multinational service corporation ranked as one of the best places to work. Post data collection, content analysis is used to interpret engagement efforts and experiences. Work by Kahn and Maslow are integrated as conceptual frameworks.

Post analysis, three themes emerged: relationship development and attachment to co‐workers, workplace climate and opportunities for learning. Findings highlighted the development of relationships in the workplace, the importance of an employee's direct manager and their role in shaping organizational culture and the critical role of learning in an engaged employee's interpretation of their work. Scaffolding and discussion of an emergent model is provided.

Three propositions for human resource development (HRD) research and practice are presented: first, environment and person interact to create engagement or disengagement; second, an employee's manager plays a critical role in developing engagement; and third, personality can effect engagement, however, everyone can engage. An integrated model is proposed as a synthesis of findings providing HRD researchers and practitioner's opportunity to re‐examine current engagement efforts. Specific action steps are outlined to spur further theory building and organizational practice.

The objective of the emergent model is to provide researchers and practitioners a new framework to consider, grounded in both early and contemporary theories of engagement. The emergent model could serve as the basis for new strategies and structures related to engagement development and could shed new light on how employees interpret the experience of engagement in work. This research is the first known qualitative study of employee engagement in the HRD literature, second only to the original qualitative research by Kahn.

The purpose of this paper is to present a conceptual supply chain (SC) hierarchical framework to measure the effectiveness and efficiency of the collaborative SC based on the Maslow’s hierarchy of needs and supply chain integration (SCI), supply chain visibility (SCV) and information sharing (IS).

Multimethods were applied. The first part of the research was undertaken using a deductive approach with rigorous and systematic analysis of the research material and the use of a survey instrument. The data collected through the survey are analysed and presented with descriptive statistics and cross-tabulations. The second part of the research is an extension of the analysis of the first part linking with the Maslow’s hierarchy of needs to form the basis for development of the SCI hierarchy.

The levels of SCI, SCV and IS are significantly different for organisation dimensions such as size, industry type and region of operations. The SCI hierarchy based on Maslow’s hierarchy of needs provides a number of indices to measure the effectiveness of SCI, IS, SCV in a collaborative SC.

The research focusses only on manufacturing, 3PL, fast-moving consumer goods and retail industries.

The research work provides some insights for practitioners on best practices for SC collaboration and measurement of collaborative effectiveness.

The primary value of this paper is the development of standardized levels of SCI, IS and SCV and the proposed measurement of the collaborative effectiveness of the SC. It could be a proposed approach for empirically evaluating the levels of SCI, IS and SCV subject to organisational dimensions.

Student interest and learning success is an important component of teaching learning research. However, while the impact of emotions and psychological needs on students' achievements has been a focus of research, the impact of their physiological needs has been under studied. In this explorative study, I examine what impact the physiological and psychological needs of student teachers have on their feelings, motivation, and interest in different learning settings.

The research method used was the daily reconstruction method and included the Felix-App, a new digital research and feedback tool that allows the measurement of feelings, needs, motivation, and interest in real time.

The results suggest the importance of physiological needs for perceived emotions, motivation, and interest in the learning subject. The psychological needs, on the other hand, are of less importance.

The Felix-App is an innovative tool to learn more about learners' emotions and needs in real learning settings. The importance of physiological needs has been known since Maslow, but should be considered much more in the context of teaching and learning research in the future. There is a need for further research on the importance of physical aspects in learning.