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1 – 10 of 76Geotechnologies have a long tradition in several areas of society and research. The recent development of the ‘Internet of Everything’ (IoE) and Geographic Information Systems…
Abstract
Geotechnologies have a long tradition in several areas of society and research. The recent development of the ‘Internet of Everything’ (IoE) and Geographic Information Systems (GIS) technologies opened several doors to the contribution of tourism. Emergent technologies contributions to tourism and planning such as web mapping, augmented reality (AR), crowdsourcing and crowdsensing are relatively recent, and there is a lack of research around their potential for Creative Tourism enhancement. For example, combining web mapping with AR or storytelling can be an excellent contribution to operators, planners and tourists. For research purposes, new opportunities are open, particularly by integrating community-shared data. It is well known for the popularity of social networks, the exponential growth of photo sharing, but few studies have been implemented to understand their contribution to research. This chapter focuses on emerging geotechnologies concerning cultural mapping, Creative Tourism and sustainability. Since it is a new growing niche, more research is needed to develop and understand the potential of new approaches. Besides traditional techniques such as quantitative (e.g. surveys) and qualitative ones (e.g. interviews, focus groups and world café), it revises the role of geotechnologies on Creative Tourism development and growing activities. Results from case studies from Europe are analysed.
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Stella C.S. Porto, Lisa Blaschke and Gila Kurtz
Social media – and how to use it within online educational environments – has become an immediate challenge for today's educator. Deciding on the right social media tool to adopt…
Abstract
Social media – and how to use it within online educational environments – has become an immediate challenge for today's educator. Deciding on the right social media tool to adopt and its purposes in the classroom are decisions that must be approached with great care and reflection. This chapter provides examples of how social media tools are being used within the Master of Distance Education and E-learning (MDE) program at the University of Maryland University College to create and sustain an ecosystem of lifelong learning, student support, reflection, and practical research within the MDE.
Purpose — To provide a theoretical background to understand current local search engines as an aspect of specialized search, and understand the data sources and used…
Abstract
Purpose — To provide a theoretical background to understand current local search engines as an aspect of specialized search, and understand the data sources and used technologies.
Design/methodology/approach — Selected local search engines are examined and compared toward their use of geographic information retrieval (GIR) technologies, data sources, available entity information, processing, and interfaces. An introduction to the field of GIR is given and its use in the selected systems is discussed.
Findings — All selected commercial local search engines utilize GIR technology in varying degrees for information preparation and presentation. It is also starting to be used in regular Web search. However, major differences can be found between the different search engines.
Research limitations/implications — This study is not exhaustive and only uses informal comparisons without definitive ranking. Due to the unavailability of hard data, informed guesses were made based on available public interfaces and literature.
Practical implications — A source of background information for understanding the results of local search engines, their provenance, and their potential.
Originality/value — An overview of GIR technology in the context of commercial search engines integrates research efforts and commercial systems and helps to understand both sides better.
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Surveillance studies scholars have embraced Foucault's panopticon as a central metaphor in their analysis of online monitoring technologies, despite several architectural…
Abstract
Surveillance studies scholars have embraced Foucault's panopticon as a central metaphor in their analysis of online monitoring technologies, despite several architectural incompatibilities between eighteenth and nineteenth century prisons and twenty-first century computer networks. I highlight a number of Internet features that highlight the limits of the electronic panopticon. I examine two trends that have been considerably underestimated by surveillance scholars: (1) the democratization of surveillance, where the distributed structure of the Internet and the availability of observation technologies has blurred the distinction between those who watch and those who are being watched, allowing individuals or marginalized groups to deploy sophisticated surveillance technologies against the state or large corporations; and (2) the resistance strategies that Internet users are adopting to curb the surveillance of their online activities, through blocking moves such as the use of cryptography, or masking moves that are designed to feed meaningless data to monitoring tools. I conclude that these two trends are neglected by a majority of surveillance scholars because of biases that make them dismiss the initiative displayed by ordinary users, assess positive and negative outcomes differently, and confuse what is possible and what is probable.
Aric Rindfleisch and Matthew O’Hern
To identify, conceptualize, and analyze a newly emerging form of consumer-initiated, brand-altering activity that we term “brand remixing.”
Abstract
Purpose
To identify, conceptualize, and analyze a newly emerging form of consumer-initiated, brand-altering activity that we term “brand remixing.”
Methodology
A content analysis of 92 remixes of the Nokia Lumia 820 smartphone case.
Findings
We find that nearly 40% of the remixed versions of Nokia’s case retained at least one element of its standard template. The remixed cases contained considerable congruency with the design elements in the standard template, a high degree of personalization, and no negative brand imagery.
Implications
Our research is the one of the first examinations of the role of 3D printing upon marketing activities. It has important implications for marketing scholarship by showing that 3D printing empowers consumers to physically alter the brands they consume. Our research also suggests that practitioners interested in using this technology to develop and enhance their brands should accept the notion that firms are no longer fully in control of their brand assets. Hence, we believe that brand managers should develop co-creation platforms that allow customers to easily modify, remix, and share various aspects of their brands with their peers.
Originality
We identify and label an important emerging branding practice (i.e., brand remixing). This practice has the potential to dramatically alter the branding landscape.
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