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Open Access
Article
Publication date: 25 January 2022

Maryam Soleimani, Leo Paul Dana, Aidin Salamzadeh, Parisa Bouzari and Pejman Ebrahimi

This study explores the effect of internal branding on organisational financial performance and brand loyalty with the mediating role of psychological empowerment.

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Abstract

Purpose

This study explores the effect of internal branding on organisational financial performance and brand loyalty with the mediating role of psychological empowerment.

Design/methodology/approach

The data gathered from 200 Pasargad insurance employees in Iran were analysed. Structural equation modelling and R were used to evaluate the model. Financial performance was measured by four concepts (ROI, ROE, Sales growth, ROA) based on available data from March 2010 to March 2020.

Findings

The results revealed that internal branding and psychological empowerment have no significant effect on financial performance, but both have a significant positive effect on brand loyalty. Likewise, the mediating role of psychological empowerment on the subject of the impact of internal branding on brand loyalty was confirmed. Furthermore, psychological empowerment did not play a mediating role in the impact of internal branding on financial performance.

Research limitations/implications

The findings of this study could be important for managers of organisations active in the insurance industry to highlight internal branding and enhance psychological empowerment and employee brand loyalty. Moreover, managers' perception of the effective role of psychological empowerment to enhance employee brand loyalty is another practical aspect of this research.

Originality/value

Considering the mediating role of psychological empowerment to the effect of internal branding on financial performance and brand loyalty is an innovative aspect of the present study. Meanwhile, the use of R software for VB-SEM was another point to surge the value of this paper.

Details

Journal of Asian Business and Economic Studies, vol. 30 no. 2
Type: Research Article
ISSN: 2515-964X

Keywords

Abstract

Details

International Perspectives on Gender and Higher Education
Type: Book
ISBN: 978-1-83909-886-4

Article
Publication date: 12 July 2024

Maryam AlQasmi and Kamla Ali Al-Busaidi

This study aims to investigate the most effective enablers and tools for inhabitants’ knowledge acquisition in public policymaking organizations.

Abstract

Purpose

This study aims to investigate the most effective enablers and tools for inhabitants’ knowledge acquisition in public policymaking organizations.

Design/methodology/approach

Based on a literature review, the study summarized 51 individual, organizational, technological and inhabitant-related enablers of inhabitants’ knowledge acquisition, as well as 36 technological and social tools. The study assessed the effectiveness of these enablers and tools based on two rounds of a Delphi study targeting 31 policymakers in the Gulf Cooperation Council (GCC) countries. Kendall’s coefficient of concordance was assessed to determine consensus among participating policymakers.

Findings

The findings indicate that the most effective enablers were inhabitants’ willingness to get involved, information technology (IT) infrastructure, IT staff support and inhabitants’ trust in policymakers. Additionally, the study found that the most effective tools for inhabitants’ knowledge acquisition included meetings, interviews, social media and field visits.

Originality/value

Inhabitants’ knowledge acquisition is an important social and economic force that will drive change in any society by enabling the implementation of innovative ideas and practices. A review of the relevant research shows that despite the usability of inhabitants’ knowledge, the degree to which inhabitants’ knowledge acquisition is integrated into the public policymaking system remains unclear. This study of inhabitants’ knowledge acquisition from the policymaker perspective provides a better understanding of the inhabitants’ knowledge acquisition process in policymaking organizations.

Details

VINE Journal of Information and Knowledge Management Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-5891

Keywords

Article
Publication date: 11 December 2023

Hirou Karimi, Mohammad Anvar Adibhesami, Maryam Ghasemi, Borhan Sepehri and Bonin Mahdavi Estalkhsar

This study was conducted to investigate the impact of indoor environmental quality (IEQ) and internal design on the performance of students in university dormitories in Tehran and…

Abstract

Purpose

This study was conducted to investigate the impact of indoor environmental quality (IEQ) and internal design on the performance of students in university dormitories in Tehran and North Cyprus.

Design/methodology/approach

Using a survey questionnaire, 298 students living in student dormitories in Tehran and North Cyprus were surveyed for data collection.

Findings

Research has shown that the academic performance and well-being of students are heavily impacted by factors related to IEQ and internal design. The study conducted in Tehran and North Cyprus has identified the most effective components of IEQ and internal design for student dormitories. The study suggests that proper ventilation, furniture design, temperature control and lighting design are key factors that significantly affect IEQ and internal design. Control and lighting design are key factors that significantly affect IEQ and internal design.

Originality/value

Originality: The study utilizes a comparative study designed to analyze the differences and similarities between the two locations.

Details

International Journal of Building Pathology and Adaptation, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-4708

Keywords

Article
Publication date: 7 September 2023

HamidReza Khankeh, Mehrdad Farrokhi, Mohammad Saatchi, Mohammad Pourebrahimi, Juliet Roudini, Amin Rahmatali Khazaee, Mariye Jenabi Ghods, Elham Sepahvand, Maryam Ranjbar and Mohammadjavad Hosseinabadi-Farahani

This study aims to review the results of relevant studies to shed light on social trust-building in different contexts and the factors that affect it in disaster risk management.

Abstract

Purpose

This study aims to review the results of relevant studies to shed light on social trust-building in different contexts and the factors that affect it in disaster risk management.

Design/methodology/approach

This systematic review was conducted using the Preferred Reporting Items for Systematic reviews and Meta-Analyses model. The study keywords were searched for in PubMed, Scopus and Web of Science databases on August 2021. The inclusion criteria were English-written articles published in social trust and disaster relief efforts. Exclusion criteria were lack of access to the full text and article types such as nonoriginal articles.

Findings

Out of 1,359 articles found, 17 articles were included in the final analysis using four general categories: six articles on the role of local government in trust-building (local governments), five articles on the role of social media in trust-building (social media), four articles on the role of social capital in trust-building (social capital) and two articles on the importance of community participation in trust-building (community participation).

Originality/value

Understanding the role of social trust and the factors which influence it will help the development of community-based disaster risk management. Therefore, disaster management organizations and other relief agencies should take the findings of this study into account, as they can help guide policymaking and the adoption of strategies to improve public trust and participation in comprehensive disaster risk management. Further studies recommended understanding people’s experiences and perceptions of social trust, relief and disaster preparedness.

Details

International Journal of Disaster Resilience in the Built Environment, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-5908

Keywords

Article
Publication date: 8 September 2022

Asieh Yahyazadeh, Enayatollah Moradi Rufchahi, Hessamoddin Yousefi and Seyyedeh Maryam Golzar Poursadeghi

This paper aims to synthesize 6-ethyl-4-hydroxyquinolin-2(1H)-one as a new enol-type coupling component in the preparation of some 3-arylazo-4-hydroxyquinolin-2(1H)-one dyes and…

Abstract

Purpose

This paper aims to synthesize 6-ethyl-4-hydroxyquinolin-2(1H)-one as a new enol-type coupling component in the preparation of some 3-arylazo-4-hydroxyquinolin-2(1H)-one dyes and evaluate the solvent effects on their absorption in ultraviolet-visible spectra.

Design/methodology/approach

6-Ethyl-4-hydroxyquinolin-2(1H)-one was synthesized by thermal cyclocondensation reaction of N, N′-bis(4-ethylphenyl) malonamide at 130–140°C in polyphosphoric acid. This compound was then applied in the azo-coupling reaction with some aniline-based diazonium salts, so as to prepare seven new mono-heterocyclic azo dyes. The structures of the compounds were confirmed using mass spectroscopic technique. Fourier transform infra red (FT-IR) and 1H proton nuclear magnetic resonance (1H NMR) and carbon-13 nuclear magnetic resonance (13 C NMR) studies on the structure of the azo compounds revealed that they exist as two E- and Z-isomers of hydrazone tautomer both in solid and solution state. The effects of acid and base on the visible absorption spectra of the dyes were also evaluated and discussed.

Findings

Ultra violet-visible UV-vis absorption spectra of the dyes didn’t show significant variation by changing of solvents because of intramolecular H-bonding between proposed hydrazone forms and 2- and 4-keto functions in their structures. The spectra of the dyes were not sensitive to the addition of acid but were very sensitive to base.

Originality/value

The synthesized 3-arylazo-4-hydroxyquinolin-2(1H)-one dyes are new members in the 4-hydroxyquinolin-2(1H)-one azo dyes family, where very few details regarding the synthesis of such dyes are reported before in the literature. They are unique in terms of synthesis and spectral properties.

Details

Pigment & Resin Technology, vol. 53 no. 2
Type: Research Article
ISSN: 0369-9420

Keywords

Article
Publication date: 26 August 2021

Reza Salehzadeh, Maryam Sayedan, Seyed Mehdi Mirmehdi and Parisa Heidari Aqagoli

Green brands are those brands that obtain attributes and benefits related to the reduction of the brands’ environmental impact. Green brand love is a very important issue for…

2039

Abstract

Purpose

Green brands are those brands that obtain attributes and benefits related to the reduction of the brands’ environmental impact. Green brand love is a very important issue for marketing managers. One of the main reasons for this degree of importance is because of the many positive outcomes that green brand love will have for organizations. The purpose of this paper is to evaluate the effect of green brand image, trust and attitude on green brand love among Muslim consumers.

Design/methodology/approach

In this study, a cross-sectional survey is conducted based on the questionnaire method to collect data from a sample of 201 consumers of various automobile brands in Isfahan, Iran. Structural equation modeling is used to test the research hypotheses.

Findings

The findings show that green brand image has a significant direct effect on green brand attitude, love and trust. In addition, the results indicate that green brand attitude and trust have a significant direct effect on green brand love.

Practical implications

Considering the importance of the issue of automobility and environmental harm, this paper offers new insights to marketing managers of the automotive industry in Iran.

Originality/value

This study is among the first to explore the effect of green brand image, trust and attitude on green brand love.

Details

Journal of Islamic Marketing, vol. 14 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

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