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This study aims to examine the impact of consumer brand experience on brand love and loyalty toward a favorite tequila brand across Mexico and the USA while advancing marketing strategies to strengthen consumer-brand relationships.

Data were analyzed from 906 respondents (348-USA and 558-Mexico) to assess paths to purchase loyalty and test brand relationship hypotheses using partial least squares.

Analysis revealed that consumers in both markets demonstrated similar paths from tequila experience to brand love and attitude toward their favorite tequila brand. On the contrary, significant differences in the influence of tequila experience on the brand image were evident. Tequila experience did not have a significant difference between markets on purchase loyalty. Attitude toward the tequila brand had a much stronger influence on brand image for the USA compared to Mexican respondents. Finally, brand love’s influence on purchase loyalty differed significantly between the two markets of respondents.

Considering different paths to behavioral brand loyalty across markets enables segmentation strategy development to increase repeat purchase and brand allegiance. Results indicate that the brand's image is a strong influencer of purchase loyalty, suggesting opportunities exist for brand managers to consider unique paths toward purchase loyalty.

This study advances the literature by answering the call for multi-national studies that investigate consumer-brand relationships. Furthermore, the research setting offers insight into consumer-brand relationships and consumption patterns for spirits in a different national context, in this case, the product’s country of origin (Mexico) and its largest market (USA).

The purpose of this paper is to contribute to understanding social entrepreneurship via a systematic literature review (SLR) of the construct’s varied definitions to assess the means by and the context in which the phenomenon is studied.

The SLR follows a deliberative, replicable, methodical and transparent process, including a quality assessment tool of definitional sources. SLR results are organized around Gartner’s (1985) framework of new value creation, thus additionally analysing the dimensionality with which social entrepreneurship has been studied. Finally, a qualitative analysis of the definitions reviews commonalities of themes within definitions to assess trends.

Significant research has been dedicated to defining social entrepreneurship. However, many efforts do not explore the full dimensionality of the concept, as findings reveal that no definition explored the four dimensions of entrepreneurship posited by Gartner (1985). Further, a time-series review of definitions demonstrates limited advancement in definitional development. Geographic location of definition authors and key word analysis challenge previous research on the activation of social entrepreneurship in literature.

Although the SLR was conducted in a controlled manner, this study is time-bound and only reviews English-language publications. While results are analysed using a recognized framework (i.e. Gartner, 1985), other conceptual models are available. Although two researchers independently categorized and analysed definitions, assessment of quality was limited. The results offer an insight into how the conceptualization of social entrepreneurship may be advanced as well as the important role of practitioners in the development of the construct’s theory and practice.

The detailed appraisal of definitions may guide practitioners as they strive to define their own organizational efforts. The multi-dimensional conversation of social entrepreneurship in this study enables the leaders of different organizational types to ensure their social entrepreneurship activities consider all dimensions (i.e. environment, individual, organization and process). The SLR allows the practitioner to further engage in deep discussion on the future of the field by cataloguing their influence on the multi-dimensionality of the social entrepreneurship construct. Organizational leaders may also use the findings to generate more discussion around what is missing from the definitions (i.e. empathy, responsibility, resourcefulness and transparency).

The findings synthesize social entrepreneurship definitions across multi-disciplinary fields and contexts and within a multi-dimensional framework utilizing an infrequently used literature review method within social sciences.

The purpose of this paper is to develop and begin to validate a scale to assess the shopping environment preferences of Hispanic consumers in the USA.

The sample consists of 160 Hispanic consumers attending a Hispanic festival in the southeast USA. A questionnaire contained items to measure shopping environment preferences and scales to measure materialism, hedonic shopping motivations, and perceived discrimination.

The findings suggest a second-order model where three factors (familiarity, price, and experience) load onto a single second-order construct of shopping environment preferences. The result is a scale consisting of three factors permitting the exploration of the retail environmental preferences of Hispanic consumers in the USA.

The study develops a scale that can be applied by US retailers to gain additional knowledge of their Hispanic consumers, thus enabling strategies to be developed that potentially enhance their engagement in retail environments.

Given the size of this segment and its increasing impact on the retail market, surprisingly, Hispanic consumers in the USA have received relatively little research attention.

The purpose of this paper is to analyze the status of corporate social responsibility (CSR) communications in Brazil, Russia, India, and China (BRIC) nations. The four countries are among the biggest emerging markets, forecasted to have increasing influence in economic and political spheres. How these countries manage their corporate communication in regards to CSR is, thus, the focus of the investigation.

This paper compares the extent and content of corporate communication with respect to CSR from a sample of over 100 companies from the BRIC nations by investigating the nature of CSR motives, processes, and stakeholder.

The results of the analysis show that CSR activities differ among BRIC nations with respect to CSR motives, processes, and stakeholder issues. China seems to be least communicative on a number of CSR issues.

The research shows that great variations exist in the implementation of CSR in BRIC nations. Even though India's GDP per capita is lower than that of China, for example, its communication of CSR is more intensive. This suggests that economic development alone cannot fully explain the differences in CSR communication. A full understanding of differences in CSR communications across BRIC is, thus, needed.

The paper is original in providing across BRIC country analysis of corporate communication relating to CSR activities.

This study focuses on the lived experiences of early-stage women founders in a venture accelerator context. In particular, this work explores how gender shapes entrepreneurial self-efficacy (ESE) development in early-stage female founders in the venture accelerator context.

A qualitative, feminist-sensitive research methodology was utilized, with empirical evidence drawn from interviews with fifty one female founders and four accelerator managers located in four, competitive accelerator programs located in the Northeastern United States.

Study findings highlight how accelerators contribute to ESE development. Data also shows how the micro-processes related to masculinized discourse, culture, as well as mentorship and training, contribute to the “othering” and minimization of women during early-stage venture development.

This study contributes to the accelerator literature through a provision of insights into the ways a dominant, masculinized discourse and culture alienates female participants, making them feel “othered’, and resulting in a lack of fit with critical networking and funding opportunities. Second, this study builds on self-efficacy theory by applying a gender lens to the areas of mastery learning, vicarious learning, social persuasion and mental state, thus illuminating ways that the masculinization of these processes negatively disrupts the ESE development of female founders. Third, this study builds more broadly on the women's entrepreneurship literature by showing how masculine norms and culture ultimately impact upon the well-being of women in an early-stage entrepreneurship context.

In this invited paper, the authors aim to offer an integrated marketing communications (IMC) framework for understanding how disparate customer touchpoints impact consumer engagement and profitability in an omni-channel environment. For each aspect of the framework, the authors recommend areas for further research.

The authors review literature linking personal and electronic channels of communication in an omni-channel context to consumer engagement, with an emphasis on channel and message unity.

Five major research areas were identified: research that better links omni-channel and IMC theory and practice; conceptual and empirical research that helps operationalize the consumer-brand engagement construct, including its antecedents and consequences; Build understanding of off- and on-line consumer-brand touchpoints and how they may enhance engagement and profitability; how omni-channel IMC best monetizes buyer–seller relationships; and omni-channel IMC in other consumer decision contexts.

The emergence of omni-channel marketing is breaking down the silos across available consumer-brand touchpoints. The intersection of effective omni-channel marketing and IMC strategic and tactical initiatives offers marketers an opportunity to engage their customers and to form profitable relationships.

The authors proposed an omni-channel IMC Framework and a research agenda for advancing the field. As this is a new area of inquiry, the authors argue for the development of other comprehensive frameworks, both for general omni-channel IMC conceptualizations.

Labeling women as risk‐averse limits the positive benefits both women and organizations can gain from their risk taking. The purpose of this paper is to explore women's risk taking and reasons for stereotype persistence in order to inform human resource practice and women's career development.

The paper draws on literature about gender and organizations to identify reasons for the persisting stereotype of women's risk aversion. Utilizing literature and concepts about risk appetite and decision making, the paper evaluates results of the Simmons Gender and Risk Survey database of 661 female managers.

The paper finds evidence of gender neutrality in risk propensity and decision making in specific managerial contexts other than portfolio allocation.

More in‐depth research is needed to explore the gender‐neutral motivators of risk decision making and to explore risk taking in a more diverse sample population.

The paper explores why women's risk taking remains invisible even as they take risks and offers suggestions on how women and organizations may benefit from their risk‐taking activities.

The paper synthesizes evidence on risk taking and gender, and the evidence of female risk taking is an important antidote to persisting stereotypes. The paper outlines reasons for this stereotype persistence and implications for human resource development.