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The purpose of this paper is to explore the costs and benefits that young adults perceive to be associated with adopting healthier food, alcohol and physical activity behaviours. Social marketing is used to identify and change behaviours within a segmented audience. The approach uses theoretical insights, and an appreciation of an individual’s environment, and a suite of methods to understand and suggest approaches to change behaviours.

Focus groups were conducted between April and August 2007 with a sample of 54 young adults aged 19-24 years, from the North East of England. Qualitative thematic analysis was undertaken using Nvivo software.

Young adults recognise future health benefits that they could gain from following healthier lifestyle behaviours; however, at their present age, their focus is on benefits such as weight regulation and improving one’s appearance. External competitive forces act against these benefits and result in time and effort costs associated with accepting the proposition of healthier lifestyle behaviours.

This paper adds to limited research which has been conducted at the time of “emerging adulthood”, the period of 18-25 years of age. This is despite this being an opportunistic moment in young adult’s lives to encourage them to adopt healthier lifestyle behaviours. Given these results, health messages may need to be reframed to better account for the benefits and costs that young adults associate with healthier lifestyles.

This paper aims to argue that the limited success in addressing rising rates of obesity is underscored by health promotion practices and policies’ failure to consider the instrumental and symbolic functioning of food as part of identity formation, relationship construction and socio-cultural conditioning over consumers’ life course events. The aim of this paper is to ignite the power of critical approaches that seek social change through contextualising the subjectivities of obese individuals’ personal lived experiences with food.

Taking a transformative consumer research approach which recognises the range of theories and paradigms required to comprehend and positively influence well-being, this paper draws on the work of Foucault and Bourdieu to study the discourses of 21 obese adult consumers.

The research shows that food behaviours conducive to weight gain are enmeshed in participants’ biographies and everyday experiences across the arenas of identity, environment and the body. Transposable dispositions are formed across these arenas which often can be at odds with practices of self-care and frame how individuals use food in their responses to significant life occurrences.

The findings provide an avenue to potentially guide policymakers in shaping health-promotion programmes which assist consumers in self-regulation without compromising their relational identities, interests and self-knowledge.

This paper makes several important contributions to the managerial understanding of obesity, including the consideration of “obesogenecity” beyond its relativity to the temporal surroundings of “built” and social fields in the here and now, and more relative to the illimitable occasions, times, spaces or stages consumers traverse through their lives.

This article aims to explore the risk characteristics associated with food hazards on the island of Ireland and to assess how the public deal with perceived risks.

A qualitative investigation involving 12 focus groups was conducted on the island of Ireland. Content analysis was undertaken, with the assistance of the qualitative software tool QSR N6.

Four hazard categories (lifestyle, (bio)technological, microbiological and farm orientated production) were identified and the risk characteristics and risk relieving strategies associated with these hazards were explored. The risk perceptions of respondents were consistent with those defined by the psychometric paradigm. The risk characteristics of knowledge, control, dread, harm to health, freedom of choice, ease to identify were all mentioned, but their importance differed greatly depending on the hazards. For example, in the case of lifestyle hazards, personalisation of the risk, and thus dread, occurred when the individual had a health scare, while with microbiological hazards, knowledge and familiarity resulted in increased confidence in ability to cope with the hazard in the home. The media was noted as having an influential role in individual risk assessment. Finally, changing lifestyles were seen as contributing to increasing the level of exposure to food risks among the population. Further investigation into the sources and consequences of these changing lifestyles is required to guide future food policy.

The number of focus group conducted and the qualitative nature of the research limits the degree to which generalised conclusions can be drawn.

These results provide a deeper qualitative understanding of risk perception issues.

“Theory versus practice” and “rigour versus relevance” debates have long been a feature of the discipline of marketing, not least within the sub‐field of marketing education, where authors have increasingly called for the adoption of more critical approaches as a means to enhance undergraduate degrees. To date, however, little is actually known about how undergraduate programmes are perceived by those who deliver them. The aim of this research is to investigate educators' views of the primary purpose of undergraduate degrees, and their perceptions and experiences of critical approaches.

A series of 23 exploratory interviews was conducted, followed by a national survey of UK marketing educators. For the main phase of data analysis, multivariate techniques were employed.

Respondents generally agreed that intellectual rigour is a priority in marketing education. However, significant differences in opinion were identified on the extent to which degrees actually provide this, the extent to which students should be treated as customers, and whether curricula should be driven by industry. In terms of critical approaches, the majority of staff rated such approaches as important to undergraduate programmes, and most had introduced at least one type in their own teaching. There were no significant differences in ratings and experiences of critical approaches between those respondents who emphasised industry relevance in marketing education and the rest.

The divergence of views revealed by the research raises important questions about how marketing is currently positioned to different stakeholders, and how the discipline may evolve in future.

Consumers may encounter a number of potential food hazards through their food choice decisions and consumption behaviour. It is psychologically determined risk perceptions that drive acceptance of such potential food hazards, and define people's risk‐taking or self‐protective behaviours. As such, it is necessary to understand exactly what consumers are worried about. Food issues of concern to consumers were identified in a previous exploratory focus group study. A list of 18 food safety issues was developed for the purpose of the study reported here, with the aim of comparing worry about the different issues and investigating any demographic differences. Factor analysis indicated that attitudes to the 18 food safety issues reflected two underlying constructs, the first relating to technological food issues and the second to lifestyle food issues. In general, people were more worried about technological food hazards compared to lifestyle hazards. Demographic differences were observed for gender, age and social class, but not for geographical region, or having children; furthermore, experience of food allergy or intolerance increased worry about technological issues.

The purpose of this paper is to illustrate the use of Lean Six Sigma (LSS) and its associated tools to reduce dispensing errors in an inpatient pharmacy of a teaching hospital in Thailand.

The action research methodology was used to illustrate the implementation of Lean Six Sigma through the collaboration between the researcher and participants. The project team followed the Lean Six Sigma Define, Measure, Analyze, Improve, Control (DMAIC) methodology and applied its tools in various phases of the methodology.

The number of dispensing errors decreased from 6 to 2 incidents per 20,000 inpatient days per month between April 2018 and August 2019 representing a 66.66% reduction. The project has improved the dispensing process performance resulting in dispensing error reduction and improved patient safety. The communication channels between the hospital pharmacy and the pharmacy technicians have also been improved.

This study was conducted in an inpatient pharmacy of a teaching hospital in Thailand. Therefore, the findings from this study cannot be generalized beyond the specific setting. However, the findings are applicable in the case of similar contexts and/or situations.

This is the first study that employs a continuous improvement methodology for the purpose of improving the dispensing process and the quality of care in a hospital. This study contributes to an understanding of how the application of action research can save patients' lives, improve patient safety and increase work satisfaction in the pharmacy service.

Medication errors are a significant cause of injury in Norwegian hospitals. The purpose of this study is to explore how Lean Six Sigma (LSS) has been used in the Norwegian public health-care context to reduce medication errors.

A mixed method approach was used to gather data from participants working in the four regions served by the Norway health authorities. A survey questionnaire was distributed to 38 health-care practitioners and semi-structured interviews were conducted with 12 health-care practitioners.

The study finds that the implementation of LSS in the Norwegian public health-care context is still in its infancy. This is amidst several challenges faced by Norwegian hospitals such as the lack of top-management support, lack of LSS training and coaching and a lack of awareness around the benefits of LSS in health care.

Because of the large geographical area, it was difficult to reach participants from all health regions in Norway. However, the study managed to assess the current status of LSS implementation through the participants’ perspectives. This is a fruitful area for future research whereby an action research methodology could be used.

To the best of the authors’ knowledge, this is the first empirical study into the use of LSS methodology in reducing medication errors. In addition, this study is valuable for health-care practitioners and professionals as a guideline to achieve the optimal benefit of LSS implementation to reduce medication errors.

The purpose of this paper is to evaluate the limitations and emerging trends of Six Sigma through an empirical study. Six Sigma is one of the most powerful business process improvement strategies used by numerous World Class corporations for over three decades. A handful of existing publications address some limitations and potential trends of Six Sigma, yet there are no empirical studies investigating the fundamental limitations and emerging trends of Six Sigma.

The authors developed an online survey instrument based on the existing literature addressing the above. In this study, 61 Six Sigma Master Black Belts and Black Belts from large manufacturing companies and 25 academics who are familiar with the Six Sigma topic participated and contributed to the research.

The study reports the top 5 limitations and emerging trends of Six Sigma from the viewpoints of both academics and experts from large manufacturing companies. These are: integration of Six Sigma with Big Data, use of Six Sigma in small medium and micro enterprises, over emphasis of Six Sigma on variability reduction, poor implementation of Six Sigma and its negative impact on employee satisfaction and non-exploitation of integration of Six Sigma with Industry 4.0.

In order to sustain Six Sigma initiatives, it is imperative that limitations and fundamental gaps are understood, and strategies developed to address them. The authors argue that leading academic scholars have a vital role to play in working with industry practitioners to overcome the limitations and emerging trends addressed above.

To the best of the authors’ knowledge, this is the first empirical study looking into the limitations, research gaps and emerging trends of Six Sigma.

To contrast SEC Chair Mary Jo White's enforcement rhetoric with the results of recent SEC enforcement actions.

Discusses a speech in which White explained the benefits she believes result from taking cases to trial. Proceeds to review three recent cases in which the Commission has lost after a jury trial or summary judgment motion.

Based on three recent SEC losses, White may be correct in her prediction that trials promote “public accountability for both defendants and the government.”

Some defendants in SEC enforcement actions may ultimately prevail if they refuse to settle with the Commission.

This article analyzes the early results of the SEC's newly-announced enforcement policies.