Search results

1 – 10 of 12
To view the access options for this content please click here
Article
Publication date: 1 August 1999

Mary Ann Eastlick and Sherry Lotz

A mail survey was conducted to identify personal characteristics, shopping patterns, and attitudes of potential innovators and non‐adopters of an interactive electronic…

Abstract

A mail survey was conducted to identify personal characteristics, shopping patterns, and attitudes of potential innovators and non‐adopters of an interactive electronic shopping innovation. Differences among all potential adopter groups were also examined. A national sample of 2,500 US cable television subscribers were surveyed. Results suggested that strongest predictors of potential innovator and non‐adopter group memberships were perceived characteristics of the interactive shopping innovation including relative advantage over other shopping formats and compatibility with lifestyles. Also important were consumers’ prior shopping experiences with other nonstore retailers. Among potential adopters (i.e., innovators, early adopters, and followers), similar characteristics were exhibited, differing only by intensity. Managerial implications are discussed.

Details

International Journal of Retail & Distribution Management, vol. 27 no. 6
Type: Research Article
ISSN: 0959-0552

Keywords

To view the access options for this content please click here
Article
Publication date: 1 September 1997

Richard A. Feinberg and Mary Ann Eastlick

Direct marketing should be a more dominant form of retailing in the USA. However, it is not because so much friction occurs for consumers throughout the direct marketing…

Abstract

Direct marketing should be a more dominant form of retailing in the USA. However, it is not because so much friction occurs for consumers throughout the direct marketing channel that consumers view direct purchase as a last resort rather than the preferred method. Summarizes the three mistakes of direct marketing and outlines its six amazing opportunities. The opportunities and future of direct marketing are sharply etched by the correspondence of emerging consumer and technology trends with strengths of the direct marketing process and paradigm.

Details

International Journal of Retail & Distribution Management, vol. 25 no. 8
Type: Research Article
ISSN: 0959-0552

Keywords

To view the access options for this content please click here
Article
Publication date: 29 March 2011

Mary Ann Eastlick and Sherry Lotz

Via an initial trust‐building model, the purpose of this paper is to examine consumers' initial trust in an unfamiliar online retailer, considering cognitive perceptions…

Abstract

Purpose

Via an initial trust‐building model, the purpose of this paper is to examine consumers' initial trust in an unfamiliar online retailer, considering cognitive perceptions of the retailer and institutional beliefs about the online environment.

Design/methodology/approach

A random sample of 2,000 US households, resulting in 477 usable responses, was surveyed by assigning subjects to one of the two shopping scenarios portraying an online insurance retailer with a weak or strong reputation.

Findings

Structural equation modelling revealed that second‐hand cognitive and first‐hand institutional information have comparable and contrasting effects on purchase intent through formation of initial trust.

Research limitations/implications

Results imply that consumers form initial trust using a combination of cognitive perceptions about the online retailer and consumers' institutional beliefs regarding the online environment. Ways in which researchers and online retailers can shape initial trust formation via these antecedents are suggested.

Originality/value

The influence of an institutional belief, situational normality of the online environment, on initial trust has not been previously investigated by simultaneously assessing relative influences of institutional beliefs and cognitive perceptions of the online retailer.

Details

International Journal of Retail & Distribution Management, vol. 39 no. 4
Type: Research Article
ISSN: 0959-0552

Keywords

To view the access options for this content please click here
Article
Publication date: 30 January 2009

Charlette Padilla and Mary Ann Eastlick

The purpose of this paper is to provide an exploratory examination of urban retail marketing and management strategies employed in six US cities with reputations for…

Abstract

Purpose

The purpose of this paper is to provide an exploratory examination of urban retail marketing and management strategies employed in six US cities with reputations for having central business districts (CBD) that are either flourishing or developing. It also investigates the roles played by urban retailers in working with CBD revitalization efforts.

Design/methodology/approach

Depth interviews were conducted with economic development managers and urban retailer owners/managers from each CBD. Content analysis, preceded by a comprehensive review of academic and trade literature, was used to identify key concepts. An iterative coding process resulted in identifying broad strategic themes and related strategies.

Findings

Strategies were classified into three urban retailing and five economic revitalization themes. These strategies varied depending on whether cities had flourishing or developing CBDs.

Research limitations/implications

The study provided a systematic and comprehensive examination of strategies that may guide theory development and provide practical information on CBD redevelopment. Potential bias in results should be considered when evaluating results due to the use of qualitative methods and convenience sampling.

Originality/value

Information concerning similarities in the redevelopment efforts of six comparable US cities is provided.

Details

International Journal of Retail & Distribution Management, vol. 37 no. 1
Type: Research Article
ISSN: 0959-0552

Keywords

To view the access options for this content please click here
Article
Publication date: 11 May 2010

Sherry L. Lotz, Mary Ann Eastlick, Anubha Mishra and Soyeon Shim

This paper aims to apply concepts from “flow” paradigm to examine factors contributing to participation in entertainment and shopping activities at, and future patronage…

Abstract

Purpose

This paper aims to apply concepts from “flow” paradigm to examine factors contributing to participation in entertainment and shopping activities at, and future patronage intent toward, entertainment shopping malls.

Design/methodology/approach

Data were collected from 342 consumers via mall intercepts conducted at two major entertainment shopping malls located in major metropolitan areas in the US states of Arizona and California. A self‐administered questionnaire was provided to subjects to complete while shopping at the mall. Data analysis was conducted using standard error of mean.

Findings

Supporting flow theory, results suggest that future mall patronage intention is most directly influenced by participation in mall entertainment activities followed by shopping activities. Entertainment and shopping participation are indirectly and positively influenced by patrons' intrinsic motivations, freedom of choice to patronize the mall, and perceptions of challenges and skills in participating in mall activities through their effects on mood states.

Research limitations/implications

Results demonstrated that mall patrons do experience “flow‐like” mood states which influence activity levels in pursuing both mall entertainment and shopping. A study limitation included the focus on one mood state which pointed toward a need to investigate other mood states of mall shoppers.

Originality/value

This paper examines four antecedents, derived from flow theory, that may influence entertainment mall patrons' flow‐type mood states which, in turn, may drive their participation in mall shopping and entertainment activities.

Details

International Journal of Retail & Distribution Management, vol. 38 no. 6
Type: Research Article
ISSN: 0959-0552

Keywords

To view the access options for this content please click here
Book part
Publication date: 1 January 2005

Lan Xia and Kent B. Monroe

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Content available
Article
Publication date: 30 January 2009

John Fernie

Abstract

Details

International Journal of Retail & Distribution Management, vol. 37 no. 1
Type: Research Article
ISSN: 0959-0552

To view the access options for this content please click here
Article
Publication date: 18 December 2003

Dong‐Mo Koo

This study examines how various characteristics of the discount retail environment and the overall attitude towards a discount retail store, considered to be an abstract…

Abstract

This study examines how various characteristics of the discount retail environment and the overall attitude towards a discount retail store, considered to be an abstract and global image component, influence consumers’ satisfaction and how consumers’ satisfaction, in turn, affects store loyalty. The data, collected from a sample of 517 discount retail customers in Daegu, Korea, indicate that: (1) forming the overall attitude is more closely related to in‐store services: atmosphere, employee service, after sales service and merchandising, (2) store satisfaction is formed through perceived store atmosphere and value, (3) the overall attitude has strong influence on satisfaction and loyalty and its impact is much stronger on loyalty than on satisfaction, (4) store loyalty is directly affected by most significantly location, merchandising and after sale service in order, (5) satisfaction is not related to customers’ committed store revisiting behavior. The applications in management and implications for future research are discussed.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 15 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Content available
Article
Publication date: 29 March 2011

Neil Towers

Abstract

Details

International Journal of Retail & Distribution Management, vol. 39 no. 4
Type: Research Article
ISSN: 0959-0552

Content available
Article
Publication date: 11 May 2010

Neil Towers

Abstract

Details

International Journal of Retail & Distribution Management, vol. 38 no. 6
Type: Research Article
ISSN: 0959-0552

1 – 10 of 12