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Article
Publication date: 12 March 2021

Maruf Gbadebo Salimon, Sany Mohd Mokhtar Sanuri, Olayemi Abdullateef Aliyu, Selvan Perumal and Maha Mohammed Yusr

The purpose of this study is to concurrently test the effect of cognitive absorption and perceived social presence on technology acceptance model core variables…

Abstract

Purpose

The purpose of this study is to concurrently test the effect of cognitive absorption and perceived social presence on technology acceptance model core variables, e-satisfaction and e-retention among undergraduate students of Northern Malaysian public universities.

Design/methodology/approach

To empirically test the model, the authors developed quantitative research by collecting data from 730 undergraduate students of public universities in the Northern states of Malaysia. Partial least squares–structural equation modeling was used to analyze the data.

Findings

The results of the study reveal that cognitive absorption has a direct significant and positive effect on perceived usefulness and perceived ease of use of e-learning platforms and an indirect effect on e-satisfaction and e-retention. Equally, perceived social presence has a direct positive and significant effect on perceived ease of use and an indirect effect on e-satisfaction and e-retention, while e-satisfaction positively and significantly influences electronic retention. However, perceived social presence has an insignificant effect on perceived usefulness.

Practical implications

The findings of this study provide insights to practitioners, academia and university management, policymakers, designers and marketers on how to use the selected variables to improve the e-learning systems generally, and LearningZone Moodle in particular.

Originality/value

Several studies have been conducted in the domain of electronic learning; none of them, however, concurrently linked cognitive absorption and perceived social presence with technology acceptance model core factors to predict e-satisfaction and e-retention using LearningZone Moodle. This study helps the research community to fill this gap as the literature lacks a concerted discussion concerning these variables to significantly predict e-satisfaction and e-retention in an online learning context.

Details

Journal of Systems and Information Technology, vol. 23 no. 1
Type: Research Article
ISSN: 1328-7265

Keywords

Article
Publication date: 6 September 2021

Maruf Gbadebo Salimon, Olanrewaju Kareem, Sany Sanuri Mohd Mokhtar, Olayemi Abdullateef Aliyu, Jibril Adewale Bamgbade and Adekunle Qudus Adeleke

The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the…

Abstract

Purpose

The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the constructs of Technology Acceptance Model 3 (TAM 3), Universal Theory of Acceptance and Use of Technology 2 and Technology-Organization-Environment model. Though numerous m-commerce adoption (MCA) studies have been conducted, lesser attention is paid to how hedonic motivation (HM) can influence organizational users such as SMEs. This study bridges the gap by integrating the three models to provide a new lens to guide SMEs.

Design/methodology/approach

To examine the factors that influence the adoption of m-commerce, the researchers collected data from SMEs in Malaysia using an online survey. The sample size of the participants was determined through the available list provided by SME Corp Malaysia. The researchers also used Krejcie and Morgan’s sample size and G * Power techniques to determine that the sample size was appropriate. The data collected were analyzed using partial least square-structural equation modeling.

Findings

The findings of this study reveal that technological factors (computer self-efficacy [CSE], result demonstrability [RD] and computer anxiety [CA]) positively and significantly influence MCA. Likewise, the organizational/environmental factors (m-commerce knowledge, pressure from trading partners and pressure from competitors) positively and significantly influence MCA. The moderating influence of HM was also achieved on the relationship between CSE and RD. However, the proposed hedonic moderating relationship between CA and the adoption of m-commerce is not significant.

Research limitations/implications

This study integrates three models to explain the adoption of m-commerce among SMEs in Malaysia and tested the moderating influence of HM. The results obtained better explain the decision by the SMEs to use m-commerce.

Originality/value

The study critically considered how m-commerce can be adopted by SMEs in Malaysia, which previous studies have largely ignored. Considering this, the study, therefore, advances a new relationship by integrating Technology-organization-environment model with TAM 3 and the moderating influence of HM to explain MCA among SMEs. This paper is one of the few research studies to test the moderating influence of HM in this regard.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

Keywords

Article
Publication date: 29 April 2021

Maruf Gbadebo Salimon, Sany Sanuri Mohd Mokhtar, Olayemi Abdullateef Aliyu, Maha Mohammed Yusr and Selvan Perumal

E-learning system has been widely acknowledged to have positive impacts on the learning process. Nevertheless, the intention to use it is globally low, thereby…

Abstract

Purpose

E-learning system has been widely acknowledged to have positive impacts on the learning process. Nevertheless, the intention to use it is globally low, thereby constituting puzzles to be solved. This study aims to proffer some insights to solve the puzzles.

Design/methodology/approach

The data of the study were collected through an online survey among 425 students of four private universities using interactive electronic board systems. Partial least squares structural equation modeling was used to analyze the data.

Findings

The significant results of the study reveal that system quality, information quality and teaching materials significantly influenced perceived usefulness. Technology innovativeness and information quality also significantly influenced perceived ease of use. Perceived usefulness and perceived ease of use equally influenced e-learning intention.

Originality/value

This research is one of the few studies that conceptualize a framework to study intention to use e-learning generally, and interactive electronic board in particular among four private universities using technology innovativeness, system quality, information quality, perceived usefulness, perceived ease of use and teaching materials.

Details

Journal of Applied Research in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-7003

Keywords

Article
Publication date: 24 October 2021

Maha Mohammed Yusr, Sany Sanuri Mohd Mokhtar, Selvan Perumal and Maruf Gbadebo Salimon

Several strategies and processes can help companies to enhance the success rate of new products. This study aims to identify a few strategies for that purpose represented…

Abstract

Purpose

Several strategies and processes can help companies to enhance the success rate of new products. This study aims to identify a few strategies for that purpose represented by total quality management (TQM) practices, building knowledge and capabilities. Moreover, the current paper discusses the role of applying TQM practices and customer knowledge management in developing the marketing capabilities of the organizations.

Design/methodology/approach

This study is a quantitative approach where the data collected from 141 manufacturing small and medium enterprises operating in Malaysia and partial least squares technique was used to test the hypotheses.

Findings

The findings of this study highly support all the proposed hypotheses and establish marketing capabilities as a facilitator in the relationship between TQM practices, customer knowledge management and product innovation performance. However, customer knowledge management and TQM were found not to have an impact on product innovation performance.

Originality/value

The introduced model contributes to enhancing the understanding of the impact of customer knowledge on the success of product innovation performance. The model further includes TQM as a process that helps the organization get customer satisfaction information. The incorporation of these two processes will support the organization’s capabilities in the innovation field.

Details

International Journal of Innovation Science, vol. 14 no. 2
Type: Research Article
ISSN: 1757-2223

Keywords

Article
Publication date: 17 June 2019

Abdullahi Hassan Gorondutse, Haim Hilman, Maruf Gbadebo Salimon, Rajeh Alajmi, Fayez Hamed Al Shdaifat and Vikniswari Vija Kumaran

Even though nowadays more women occupy leadership roles, they still are a minority. Because aspiration is a precursor of advancement, examining conditions fostering female…

1002

Abstract

Purpose

Even though nowadays more women occupy leadership roles, they still are a minority. Because aspiration is a precursor of advancement, examining conditions fostering female leadership aspiration is important, particularly in the context of Saudi Arabia where moral relativism play a vital role. This paper aims to discuss these issues.

Design/methodology/approach

A cross-sectional survey design with 500 full-time employed women, working in Saudi Arabia Public University were selected using quantitative approach. PLS-SEM is used to analyse the predicted hypotheses.

Findings

The initial prediction was found that gender egalitarian is significant on women’s leadership effectiveness, and government support to the extent that is associated with women’s leadership effectiveness and tend to have stronger relationship. Also, the indirect effect of government support on the relationship between gender egalitarian on women leadership effectiveness was not significant.

Research limitations/implications

Due to the selected survey approach, the data are correlational using quantitative method. Thus, mixed method is needed to confirm these findings.

Practical implications

Saudi Arabia Public Universities, policymakers and leaders of higher education institutions should focus on female leaders to improve their leadership effectiveness. Universities should formulate future strategies to empower women through the various stages of their career to become good leaders.

Originality/value

The present study is among the first if any that examines relationship between gender egalitarian and women leadership effectiveness with moderating role of government support in developing country of Saudi Arabia.

Details

Gender in Management: An International Journal, vol. 34 no. 4
Type: Research Article
ISSN: 1754-2413

Keywords

Article
Publication date: 5 June 2017

Maruf Gbadebo Salimon, Rushami Zien Bin Yusoff and Sany Sanuri Mohd Mokhtar

The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the…

2601

Abstract

Purpose

The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine the ability of hedonic motivation to transfer the effect of other determinants of e-banking adoption.

Design/methodology/approach

In order to empirically test the conceptual model of this study, data were collected from the users of e-banking in Nigeria. A total of 266 questionnaires were analyzed using partial least square structural equation modeling.

Findings

The empirical results revealed a significant and positive relationship between PU, perceived security and e-banking adoption. The same result was found to be applicable to the relationship between PU, perceived ease of use, perceived security and hedonic motivation. However, support was not found for the relationship between perceived ease of use and adoption of e-banking. Hedonic motivation plays a mediating role between PU, perceived security and e-banking adoption. The study did not find a mediating effect of hedonic motivation between perceived ease of use and e-banking adoption.

Practical implications

The results of this study provide insights for banking practitioners to know which aspect of e-banking to improve and to aid with policies that will increase adoption. Furthermore, improvements in hedonic motivation will also significantly increase adoption of e-banking.

Originality/value

This study is one of the pioneer studies that tests the mediating influence of hedonic motivation.

Details

International Journal of Bank Marketing, vol. 35 no. 4
Type: Research Article
ISSN: 0265-2323

Keywords

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