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The purpose of this paper is to analyse the position of women in the advertising industry with the lens of organisational theory and Bourdieuian concept of habitus, to explore whether women are expected to embrace masculine characteristics to succeed and whether advertising industry can be seen as a masculine habitus.

Qualitative interviews were conducted with 37 women working in the advertising industry in England. The data was analysed using thematic analysis.

Women report masculine expectations as a condition to succeed in their careers and show large internalisation of masculine habitus. While women recognise that the position of men is better, they do not report challenging organisational structures that enforce masculine expectations of them, and they generally report having to communicate and behave like men to succeed. Women in the north show more work satisfaction and report less sexism and career barriers.

Employers wishing to present their brand as inclusive should consider the impact of organisational structure and design internal policies that promote inclusivity.

Advertising industry has a mass reach, similar to one of the media, and reshaping organisational structure to foster inclusivity would enable more supportive and less stereotypical campaigns. Class origin and early socialisation influence communication and behaviour in adulthood, which influences career opportunities.

To the best of the author’s knowledge, this is the first study addressing blokishness and masculine habitus in the context of the advertising industry in England. Besides, the study identified a regional divide in work experiences, which are linked to early socialisation.

This paper presents a sociological analysis of the advertising industry's leadership styles and role models in England using masculinities in behaviour (“blokishness”) as a concept. The paper particularly focusses on the experiences of the so-called tomboy women who were socialised with boys and embraced masculine behavioural styles and compares their views and styles with women who experienced a more common, feminine socialisation and spent time in girls' peer groups during early socialisation. The paper explores why some women are seen as role models and others are not.

Qualitative interviews were conducted with 37 women working in a variety of roles within the advertising industry in England, and from a variety of backgrounds, and views on leadership and role models were analysed with a particular focus on “tomboy” women and their behavioural and leadership styles, which is linked with role models and compared against views of the so-called feminine women. Triple coding and a thematic analysis were used to analyse data and make sense of concepts derived from participants' answers.

The findings suggest that tomboy women demonstrate masculine leadership and behavioural styles and are less likely to see themselves as role models along with facing disapproval from female employees they manage. On the other hand, feminine women demonstrate feminine leadership styles and are more likely to see themselves and become accepted as role models. Thus, the paper suggests that the perception and experience of role models depend on behavioural and leadership styles, which is different for the so-called tomboy and feminine women. Data suggest this is due to participation in early peer groups during childhood. The paper offers conceptualisation figures to inform future research.

The findings suggest it is not always formal structure that impedes the progress of women, but often informal ones linked to behavioural styles. Therefore, whilst many positive policies have been introduced to improve equality in organisations and society in general, this paper sheds light on how these policies could get undermined by informal issues such as behavioural and leadership styles. Human resource (HR) professionals should further internal policies to prevent situations in which only those “who are like us” can go ahead in their careers by diversifying the workforce and employment and promotions panels.

To the best of the author's knowledge, this is the first paper analysing role models, and leadership styles linked to the position of women in the advertising industry, focussing on blokishness in behaviour and comparing styles of the so-called tomboy and feminine women.

This study aims to analyse the position of women in public relations (PR), using Bourdieu's habitus. The study also draws from works on women in journalism on the ‘bloke-ification’ or a situation where women have to behave like men to succeed, thus becoming one of the boys due to masculine habitus in mass communications organisations.

Qualitative interviews were conducted with 26 women practitioners asking questions about their experiences of working in the PR industry. The triple coding was conducted holistically and cross-referencing against answers on early socialisation of interviewed women. Thematic analysis was used to analyse and present data.

The findings show acceptance of masculine habitus with women not always challenging the usual order of things and recognising only direct sexism but not every day (masculine) practices. Women who demonstrate feminine behavioural styles are more likely to have negative working experiences than women who demonstrate masculine behavioural styles. Findings show a link between early socialisation and organisational behaviour with women who were socialised with boys reporting more masculine behavioural traits as expected for career progression as opposed to women socialised with girls who report feminine characteristics. The findings also signal that women work in a masculine culture in which they are often ostracised, and the profession as a whole is ridiculed by male managers and senior officials despite women being the majority of the workforce in the PR industry, thus showing that women also work in what Bourdieu calls a (masculine) habitus.

This study remains limited regarding its qualitative aspect of 26 interviewed women. Whilst this is a relatively large sample for a qualitative study, these findings show trends in data that can be explored in further research but cannot be generalised. In addition to that, phone interviewing presents a limitation of the study as face-to-face interviews could have enabled a better rapport and a more in-depth conversation as well as an observation of non-verbal communication, which could have led to additional sub-questions. Also, the findings are based on perceptions of interviewed women, which are personal and do not necessarily need to present the reality in the whole of the industry, however, the thematic analysis revealed common patterns which point towards the direction of a wider issue in the industry, which can be explored in further research.

Organisations should implement HR policies that regulate internal office behaviour so that no staff member or department feels unappreciated and has less influence over the organisational work. A greater focus on treating employees fairly is needed, and this change needs to include structural problems that are often hidden, such as remarks in offices and internal practice and the dynamic between different departments bearing attention to departments where senior roles are traditionally given to men (e.g. finance) and those where senior roles also have women managers (e.g. PR).

The paper contributes to studies of cultural masculinities in organisations from a sociological perspective and uses a case study of the PR industry. The paper further extends the bloke-ification framework and contributes towards the conceptualisation of this framework from the PR perspective and using a sociological approach. In addition to that, the paper drew from works conducted in journalism and advertising and showed that issues women face are very similar across industries, thus opening a question of a wider social problem, at least when mass communications industries are in stake.

The purpose of this paper was to explore social interactions, banter and the office culture in the public relations (PR) industry in England with the use of the difference approach and Bourdieu’s habitus theory. The paper explores whether PR organisations act as masculine habitus.

Qualitative interviews were conducted with 26 women practitioners, and thematic analysis was used to analyse data. Women were asked questions on social interactions, banter and the office culture, as well as questions on exclusion, from business decisions and having to work harder to succeed.

Findings show that two main themes dominate in responses from interviewees, “de-patriarchalisation” of PR with no personal appearance requirements and no business exclusions because of gender, and “gendered organisations” where interviewees reported dismissive stereotypes of women who work in PR, networking as a job requirement and differences between male-dominated and female-dominated offices, which includes differences between social interactions and banter among men and women.

Results indicate that women feel there are differences in social interactions and banter between men and women. Interviewees also report masculine domination as and harmful stereotypes of public PR professionals, most of whom are women. Organisations who have PR departments, as well as those who hire PR agencies to do the work externally, should design policies on the office culture to ensure equality and respectful work environment for everyone.

In line with the difference approach, women report differences in social interactions and banter between them and men, thus signalling that social differences influence the office culture and work interactions, which tend to be gendered. Findings also indicate that organisations are functioning as a masculine world where women struggle to fit in and obtain recognition. Consciousness-raising is needed in the industry because many women do not recognise oppression in the form of social interactions, and its effect on the position of women or the fact that the most feminized industry is being trivialised by the men on top.

To the best of the author’s knowledge, this is the first paper analysing interactions in PR offices using the difference approach and Bourdieu’s habitus theory.

The purpose of this paper is to explore changes in corporate social responsibility (CSR) policies in food, soft drinks and packaging industries to capture changes in CSR implementation given increased environmental activism. The paper takes an exploratory approach in reviewing CSR policy changes to explore to what extent companies change CSR policies with increased environmentalism.

A comparative website analysis was used to analyse CSR policies of companies in the food, soft drinks and packaging industries in the UK. The companies were selected for the analysis based on their annual turnover and 23 companies were analysed (seven for the soft drinks industry, eight for the food industry and eight for packaging industry). Five interviews were conducted with packaging and retail professionals, and the findings were analysed by using thematic analysis, which captured trends in responses.

The findings show that companies are implementing and communicating CSR policies heavily focussed on reducing the environmental impact of their work and matching social debates on human rights, with which traditional CSR policies (corporate governance, supporting local communities and consultation with stakeholders) are fading away. Instead, companies have shifted attention towards the gender pay gap, modern slavery and extensive environmentalism. The interviews with packaging professionals and CSR managers from the retail industry show that the packaging industry designs CSR policies in line with requests from supermarkets, which are, in turn, influenced by consumer activism.

This paper shows the circular relationship between media coverage, consumer activism, which comes as a result, and the impact and changes this brings to the industry. To avoid reputation damage, companies should closely follow media debates to pre-empty consumer criticism and activism.

The findings show that companies are “mirroring the zeitgast” and going with trends to meet consumer expectations, which brings into question the sincerity of CSR policies and revives the criticism of capitalism and raises a question whether CSR is used by companies as a smokescreen that on the outset makes a difference to the society but keeps status quo intact.

The paper provides an insight into CSR implementation of three industries that faced heavy criticism from campaigners and the general public for their environmental impact. The paper shows how the CSR policy shifted to match this expectation and thus provides a good ground for studying the evolution of CSR using a case study from three selected industries.

This paper uses a Difference Approach and Bourdieu's habitus theory to analyse the experiences of women working in the advertising industry with a particular focus on employee relations such as social interactions in advertising offices, banter and career barriers.

Thirty-eight qualitative interviews were conducted with women from the advertising industry in England, exploring both the employee and managerial perspectives on social interactions. Women were asked about their office culture, including networking expectations, dress code, banter, social interactions and potential career barriers such as exclusion from business decisions and having to work harder to succeed. Thematic analysis has been used to analyse data.

Thematic analysis revealed two themes, patriarchal culture in advertising offices and gendered social interactions and banter. Women believe they are excluded from business decisions and perceive career barriers in office culture grounded in masculine banter and masculine social interactions. Similar themes emerged regardless of women's length of experience or role within the organisation suggesting a problem with the masculine work culture in the advertising industry in England. Besides, women tend to prefer different social interactions to men, but find masculine interactions domineering advertising offices.

Employers should consider implementing new internal policies on communication and behaviour in offices to create a more inclusive and respectful culture. More consciousness-raising is needed to make women aware that inequality is more than just a pay gap and glass ceiling, but also the structure of the organisation and the office culture.

The paper contributes towards a better understanding of the impact of social interactions in the office on the work culture with a case study from the advertising industry. The paper points towards differences in communication and social interactions between men and women and the fact the masculine form of social interactions and banter dominate advertising offices.

To the best of author's knowledge, this is the first paper tackling office culture in the advertising industry in England using the Difference Approach and Bourdieu's habitus theory.

This paper aims to analyse the current literature on women in public relations to establish trends and areas of inquiry in the literature and identify research gaps for future research.

A total of 223 articles have been empirically analysed using thematic analysis to identify trends in the existing literature. The data has been coded and analysed per decade (1982–1989, 1990–1999, 2000–2009, 2010–2019). The articles have been identified by searching major journals in the field of public relations and communications, as well as snowballing from identified articles.

The results show that the majority of academic articles have been produced by using lived experiences of women working in the public relations industry and thus reflect the professional situation of female public relations employees. The results show that the position of women has reached a full circle in four decades of research and returned to the discriminatory work environment. Finally, the results show that a liberal feminist perspective has an advantage in the literature since the majority of works have been produced in the United States; however, there is an increase in authors calling for the use of socialist and radical feminism.

The paper provides a comprehensive literature review of works published in the field. The paper takes an empirical approach to the analysis rather than the descriptive one, which helped in identifying major trends in the research and identified a research gap for future inquiries.