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The purpose of this paper is to explore how business‐to‐business (BTB) relationships may be developed through direct marketing (DM) in the context of a Portuguese training…
The purpose of this paper is to explore how business‐to‐business (BTB) relationships may be developed through direct marketing (DM) in the context of a Portuguese training organization.
Semi‐structured interviews (30) are undertaken, including 24 training directors and six participants from 30 different organizations. A grounded theory approach as used in data analysis is employed.
Two key roles of DM emerged from the paper: to establish a relationship between customers and training companies, this being dependent on the relevance of DM to the recipients' jobs/activities combined with the credibility of the DM source; and DM has a conditional role in the relationship development between customers and training companies. DM only has a role in developing relationships if the received DM is relevant to customers' training needs combined with positive perceptions of the past training performance in customers' minds. These perceptions are linked to quality and satisfaction, customers making an immediate association between the DM source and past training performance.
Customers want to receive DM from training companies which is relevant to their professional interests. These customers desire further follow‐up and diagnosis from training providers than is currently the case. Training providers are thus losing market opportunities. Further dialogue and interaction between companies and customers is necessary.
There has been limited empirical study of the processes and activities of DM in developing relationships in BTB contexts using a qualitative approach around customers' experiences.
The Prevention of Terrorism (Additional Powers) Act was rushed through Parliament in just 24 hours and 47 minutes, starting on Tuesday 2nd April. In the House of Commons…
The Prevention of Terrorism (Additional Powers) Act was rushed through Parliament in just 24 hours and 47 minutes, starting on Tuesday 2nd April. In the House of Commons the allocation of time for the Bill was debated at 3.43 pm, the Second Reading took place at 10.10 pm, the Third Reading at 1.21 am on Wednesday morning, and the Bill completed its passage through the House of Lords at 4.30 pm the same day. The Opposition acquiesced in the Bill being rushed through Parliament by the Government. The legislation allows the police to search clothing following the exercise of random stop and search powers, for which no reasonable grounds are required, and provides for searches of non‐residential premises on a warrant issued by a justice of the peace. It also permits searches of any goods on accompanied or unaccompanied vehicles entering or leaving Great Britain or Northern Ireland, and provides a power to impose a police cordon, and for the application of parking prohibitions and restrictions. The stop and search powers were the most controversial feature of the legislation, as potentially involving the greatest interference with individual liberty, and the implications of these powers are considered else‐where. This paper will examine some of the less publicised provisions contained in the Act, which have, possibly unforeseen, implications for businesses. This is especially likely given that due to the timetable motion (the guillotine) only cl. 1 of the Bill, on the stop and search powers, was actually considered by the House of Commons in Committee.
The purpose of this paper is to encourage understanding of the practical value to managers and communication practitioners of the positive lessons from issue and crisis…
The purpose of this paper is to encourage understanding of the practical value to managers and communication practitioners of the positive lessons from issue and crisis management cases.
Unlike many other areas of management writing, which focus on new approaches and best practice, issue and crisis management cases often highlight “PR disasters” where other managers may simply count themselves lucky that it happened to someone else. This paper uses well known examples to explore the reasons for this focus on failure and proposes ways for managers to move beyond schadenfreude to secure genuine learning and competitive advantage from the adverse experiences of others.
Whereas many industry “award winning” cases are self‐serving and prone to wisdom after the event, there is a growing body of authoritative case‐books and other material which can provide useful evaluation and benchmarking for an organization's own activity, both internal and external.
While academics and their students are familiar with the use of communication case analysis, this paper explores the range of published case study resources for practitioners and other managers who may be less aware of what is currently available and how independent analysis and insight can help facilitate effective performance against accountability.
Purpose: This chapter aims to analyse the current literature on the supply and demand for skills in the UK labour market to identify key trends and themes around skill…
Purpose: This chapter aims to analyse the current literature on the supply and demand for skills in the UK labour market to identify key trends and themes around skill mismatch, identify gaps and areas for future research.
Method: Selected articles were analysed to identify key themes and trends in the existing literature.
Findings: The overall finding is that the UK labour market suffers from various forms of widespread skill mismatch, but most particularly in the form of skill shortage. The areas with the most notable skill shortage highlighted in the literature include basic literacy, numeracy and digital; employability including leadership and management; STEM and health-related areas; teaching and training and a range of higher-level skills (including leadership and management, digital and creative, and industry-specific skills in STEM and health-related sectors, financial and business services, technology media and telecommunications, as well as teaching and training). Skill mismatch in the form of skill shortages in these areas is projected to worsen considerably by 2030, with some areas expected to suffer acute shortages by this time. Continued improvements to the education system will help to ensure the pipeline of future workers. However, changes to the education system are unlikely to impact on 80% of the future 2030 workforce who are already working and active in the UK labour market.
Originality/value of paper: The chapter provides a review of key literature in the field and aggregates key findings, so a wider picture of the extent and nature of the UK's skill mismatch challenge can be appreciated.
This qualitative case study explored the information literacy acquisition of 23 students enrolled in a learning community consisting of an advanced English as a Second…
This qualitative case study explored the information literacy acquisition of 23 students enrolled in a learning community consisting of an advanced English as a Second Language (ESL) writing class and a one-unit class introducing students to research at a suburban community college library in California. As there are no other known learning communities that link an ESL course to a library course, this site afforded a unique opportunity to understand the ways in which ESL students learn to conduct library research. Students encountered difficulties finding, evaluating, and using information for their ESL assignments. Strategies that the students, their ESL instructor, and their instructional librarian crafted in response were enabled by the learning community structure. These strategies included integration of the two courses’ curricula, contextualized learning activities, and dialogue. ESL students in this study simultaneously discovered new language forms, new texts, new ideas, and new research practices, in large part because of the relationships that developed over time among the students, instructor, and instructional librarian. Given the increasing number of ESL students in higher education and the growing concern about their academic success, this study attempts to fill a gap in the research literature on ESL students’ information literacy acquisition.