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The purpose of this research is to extend the results of previous studies regarding corporate reputation scales and identify new and specific items relevant for studying global corporate reputation from a customer’s point of view.

This research was based on the qualitative projective “Album on Line” (AOL) technique. The authors used a sample of 12 French consumers distributed equally between affective and cognitive scenarios. An individual-difference multidimensional scaling approach (INDSCAL) was applied to display the overall semantic space among generated items.

The exploratory AOL approach generated 62 items related to both cognitive and affective orientations characterizing online and offline corporate reputation. The results uncovered six semantic clusters for each scenario. All in all, seven new items could be added in the process of building a new global corporate reputation measurement scale by adding: avant-garde, singularity, exclusivity, savings, return policy, freeness and speed.

This research makes it possible to propose a new global corporate reputation measurement scale with sound psychometric properties. This scale will be adapted for click and mortars and pure players. This paper unlocks future perspectives by suggesting a causal model that integrates online corporate reputation and its main antecedents and consequences.

From a managerial perspective, this research offers insights to managers with the main orientations surrounding the components of global corporate reputation. Moreover, the AOL mappings delineate which quadrants the managers would like to be fitted into or avoid, and hence define more precisely which key elements should be stressed or discarded.

This research outlines AOL, an original qualitative projective technique that can be used to understand customers’ thoughts, which are stocked and collected as images. Moreover, this research intends to analyze the gathered data using both INDSCAL and fuzzy k-means cluster analysis to reduce conventional biases related to subjectivity.

The textile sector is one of the sectors where competition is intense and requires the production of high-value-added products. This study aims to conduct patent analysis to find the technology status, recent trends, applications and technological evaluations of protective textile technologies in practice.

More than 36,840 patent documents related to protective textile technologies are available for researchers, patent examiners and patent researchers. Patent analysis is conducted to report the technology status, recent trends and applications of protective textile technologies. This analysis provides insights into the possible future directions of protective textile technologies in practice. Additionally, association rule mining (ARM) is performed to find the hidden patterns among protective textile technologies.

The development of protective textile technologies is revealed by the technology evaluation in this study. In addition, the sub-technology classes affecting protective textile technologies are examined using the cooperative patent classification (CPC) codes of the patent documents. Technology status and recent trends of protective textile technologies are provided in detail. The results of this study show that (1) protective textile technologies are constantly being developed, (2) the working areas of medical protective textiles are increasing, (3) there are frequent studies on fabric structures for saving lives within the framework of human needs and (4) there are four technology classes, namely A41D, Y10T, B32B and A62B impacting the other technology classes related to textile technologies such as D10B, Y10T, F41H, A62D, D04H, Y10S and D10B.

To have a competitive advantage in the marketplace, evaluation of textile technologies is critical in developing “functionalized” and “technologized” textile products. In particular, evaluating technologies in developing protective textile products is extremely important to meet customer demands and present competitive products in the market. Examining these patents for technology developers, decision-makers and policymakers is an urgent and necessary job. However, studies examining the development of protective textile technologies with patent analysis are very limited in the literature. To fill this gap, technology status, recent trends and applications of protective textile technologies are reported based on patent analysis and ARM in this study.