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Article
Publication date: 1 January 2006

Marketing and non‐profit organizations in the Czech Republic

Martin Bulla and David Starr‐Glass

This paper aims to examine the context and nature of marketing used by nonprofit organizations in the Czech Republic.

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Abstract

Purpose

This paper aims to examine the context and nature of marketing used by nonprofit organizations in the Czech Republic.

Design/methodology/approach

A number of senior self‐designated marketing managers in a wide range of non‐profit organizations in Prague were interviewed to generate a descriptive narrative of what these key persons understood marketing to be and how they devised and implemented marketing within organizational strategy.

Findings

The findings paralleled that of other research (1995‐2005) on the understanding and role of marketing within the profit sector of the Czech Republic. While marketing was identified as an interesting and powerful concept, non‐profit policy makers generally had a limited understanding of a marketing theory or of the context in which exchange transactions occurred.

Research limitations/implications

This project was designed as an initial survey. The limited number of representatives interviewed and their purposeful selection from a small number of high‐profile non‐profit organizations limit the reliability of the findings and reduce the extent to which they can be generalized.

Practical implications

This paper provides a useful entry point for those interested in the use of marketing in the Czech Republic, a very significant transformative economy in the centre of Europe. Since one of the authors is a native Czech speaker, the paper reviews relevant marketing and non‐profit literature in Czech as well as English.

Originality/value

While there has been some interest in the understanding and practice of marketing in the profit sector, it is believed that this is the first paper to address the non‐profit sector – a sector that plays a very significant role within transformative economies.

Details

European Journal of Marketing, vol. 40 no. 1/2
Type: Research Article
DOI: https://doi.org/10.1108/03090560610637356
ISSN: 0309-0566

Keywords

  • Czech Republic
  • Marketing theory

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Article
Publication date: 3 June 2019

There was movement at the station: western education at Moola Bulla, 1910-1955

Rhonda Povey and Michelle Trudgett

The focus of this paper is to centre the lived experiences and perceptions of western education held by Aboriginal people who lived at Moola Bulla Native Cattle Station…

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Abstract

Purpose

The focus of this paper is to centre the lived experiences and perceptions of western education held by Aboriginal people who lived at Moola Bulla Native Cattle Station (Moola Bulla) in Western Australia, between 1910 and 1955. Of interest is an investigation into how government legislations and policies influenced these experiences and perceptions. The purpose of this paper is to promote the powerful narrative that simultaneously acknowledges injustice and honours Aboriginal agency.

Design/methodology/approach

The research from which this paper is drawn moves away from colonial, paternalistic and racist interpretations of history; it is designed to decolonise the narrative of Aboriginal education in remote Western Australia. The research uses the wide and deep angle lens of qualitative historical research, filtered by decolonising methodologies and standpoint theory. Simultaneously, the paper valorises the contributions Indigenous academics are making to the decolonisation of historical research.

Findings

Preliminary findings suggest the narrative told by the residents who were educated at Moola Bulla support a reframing of previous deficit misrepresentations of indigeneity into strength-based narratives. These narratives, or “counter stories”, articulate resistance to colonial master narratives.

Social implications

This paper argues that listening to Aboriginal lived experiences and perceptions of western education from the past will better inform our engagement with the delivery of equitable educational opportunities for Aboriginal students in remote contexts in the future.

Originality/value

This paper will contribute to the wider academic community by addressing accountability in Aboriginal education. Most important to the study is the honouring of the participants and families of those who once lived on Moola Bulla, many who are speaking back through the telling of their story.

Details

History of Education Review, vol. 48 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/HER-10-2018-0024
ISSN: 0819-8691

Keywords

  • Education
  • Indigenous
  • Racism
  • Assimilation
  • Decolonization
  • Ethical research
  • Moola Bulla
  • Oral history
  • Standpoint theory

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Article
Publication date: 9 September 2019

A review on nutritional profile of the food from enset: A staple diet for more than 25 per cent population in Ethiopia

Solomon Workneh Fanta and Satheesh Neela

This paper is a systemic review on enset plant’s role in Ethiopian people’s life as the source of food. This paper aims to summarize the traditional processing and…

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Abstract

Purpose

This paper is a systemic review on enset plant’s role in Ethiopian people’s life as the source of food. This paper aims to summarize the traditional processing and preparation methods of enset-based foods and their nutritional composition.

Design/methodology/approach

Available scientific articles were collected and reviewed for enset plant evaluation, description, enset plant’s role in Ethiopian people’s food security, post harvesting and traditional processing of enset plants, microbiology of the fermented enset foods, different foods reported from enset, nutritional profile of the three food from enset base (kocho, bulla and amicho) and other non-food applications of enset plant.

Findings

Enset plant has a predominant role in people living in the southern part of Ethiopia. This plant is drought-tolerant and provides many non-food applications. Harvesting of the enset plant, preparing for fermentation and food preparations follow the traditional route by using the indigenous knowledge and practices. Limited studies have been reported on the microbiology of the enset fermentation, but various types of microbes have been reported. In case of nutritional composition, foods from enset are reported to contain high carbohydrate and minerals content, such as calcium, potassium and zinc, but limited protein content; they are also the best source of the essential amino acids such as lysine and leucine. Limited data are available on vitamins, anti-oxidant and fatty acids profiles of enset-based foods. The existing data indicate variations, and the reasons for variability are discussed in this paper.

Originality/value

Scientific reviews on enset food nutrition profile and related issues are scarce; this paper will compile information about enset plant-based foods for researchers for their future research.

Details

Nutrition & Food Science, vol. 49 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/NFS-11-2018-0306
ISSN: 0034-6659

Keywords

  • Amicho
  • Bulla
  • Enset
  • Kocho
  • Nutritional properties
  • Traditional processing

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Book part
Publication date: 26 November 2020

Consumer Behavior in Omnichannel Retailing

Raife Meltem Yetkin Özbük, Duygu Aydin Ünal and Büşra Oktay

There have been significant developments in the field of retailing with digitalization. One of these developments is the emergence of omnichannel retailing. Although this…

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Abstract

There have been significant developments in the field of retailing with digitalization. One of these developments is the emergence of omnichannel retailing. Although this has affected both firms and consumers considerably, the literature is dominated by the studies dealing with omnichannel retailing from the firms’ perspectives. The studies dealing with omnichannel retailing from the consumers’ perspectives have recently begun to attract the attention of researchers. For this reason, this study conducted a literature review to examine various consumer behaviors mentioned in the studies aimed at explaining consumer behaviors in the omnichannel retailing context. The distribution of these studies according to years and journals, research methods used, theories adopted, and the related five-stage consumer decision-making stages are summarized. Additionally, this review addresses future research avenues.

Details

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
Type: Book
DOI: https://doi.org/10.1108/978-1-80043-388-520201008
ISBN: 978-1-80043-389-2

Keywords

  • Omnichannel retailing
  • literature review
  • consumer behavior
  • customer experience
  • consumer decision-making customer journey
  • click and collect
  • showrooming
  • webrooming
  • in-store marketing

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Article
Publication date: 20 September 2013

From receiving to achieving: The role of relationship and dependence for nonprofit organisations in corporate partnerships

Kathryn Lefroy and Yelena Tsarenko

The goal of this study is to examine the influence of resources provided to nonprofit organisations by corporate partners on the achievement of nonprofits' social and…

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Abstract

Purpose

The goal of this study is to examine the influence of resources provided to nonprofit organisations by corporate partners on the achievement of nonprofits' social and organisational objectives, accounting for mediation effects of dependence and relationship. This goal is investigated from the perspective of nonprofit organisations.

Design/methodology/approach

Following 20 preliminary in-depth interviews, an online survey was administered to people working in nonprofit industry who had experience working with their organisation's corporate partnership. With 273 completed questionnaires, the authors tested the model with mediation analyses, using bias-corrected bootstrap confidence intervals method.

Findings

Although reputation, non-financial resources and cash investments have strong and positive effects on achieving social and organisational objectives, these relations are fully mediated by dependence and relationship between partners. Further analysis shows that relationship is a significantly stronger mediator than dependence on the effect of reputation in regards to the achievement of both sets of objectives.

Originality/value

This article builds on marketing knowledge, using resource dependence theory to focus on the effects of corporate-provided resources on nonprofit organisations; a topic largely unexplored in extant literature. It is the first study to operationalise and empirically examine the specific effects of different types of resources on specific nonprofit performance objectives.

Details

European Journal of Marketing, vol. 47 no. 10
Type: Research Article
DOI: https://doi.org/10.1108/EJM-06-2011-0338
ISSN: 0309-0566

Keywords

  • Non-profit organizations
  • Dependence
  • Relationship
  • Resources
  • Partnership

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Article
Publication date: 1 September 1908

The Library World Volume 11 Issue 3

IN a preface of Smiles' you will find the statement: “Without exaggerating the importance of this class of biography, it may at least be averred that it has not yet…

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Abstract

IN a preface of Smiles' you will find the statement: “Without exaggerating the importance of this class of biography, it may at least be averred that it has not yet received its due share of attention.” The truth of this statement holds good to‐day. That our national industries lie at the root of national progress is recognized by library authorities, inasmuch as efforts are continually made to bring into prominence books on the useful and industrial arts, without, however, bringing under public notice biographies bearing very closely on the history and development of certain British trades and industries. There may be a feeling that this “class” falls under the head of “lives of very great inherent importance indeed, but which appeal to comparatively small circles of readers, from the large demand they make upon the possession of special culture or knowledge.” In point of fact, accounts of industrial processes (be they ever so clearly written) have little fascination for the general reader, but the lives of men who have created or developed those industries seldom lack incident and romance, and thereby appeal to the popular mind. On the ground of its democratic character, industrial biography deserves the librarian's attention —life‐records in most cases of men “ignorant of letters; without art; without eloquence; who yet had the wisdom to devise and the courage to perform that which they lacked language to express.”

Details

New Library World, vol. 11 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/eb008916
ISSN: 0307-4803

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Book part
Publication date: 15 April 2019

A Proposed Framework on the Role of Entrepreneurial Education and Contextual Factors

Tariq Ahmed, Ijaz Ur Rehman and Bruno S. Sergi

Understanding and predicting the emergence of venture initiation entails research to explore the antecedents of entrepreneurial intention (EI) and behavior. This book…

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Abstract

Understanding and predicting the emergence of venture initiation entails research to explore the antecedents of entrepreneurial intention (EI) and behavior. This book chapter aims to provide an overview on the role of exogenous factors (entrepreneurship education), contextual and environmental factors (perceived entrepreneurial motivators and barriers) in developing EIs and behavior among the university graduates. It also highlights the different strands of opinion and research on the role that formal entrepreneurship programs may (or may not) play in developing EI and action. This book chapter further provides some developments on the factors mentioned above among the different Asian countries while using Global Entrepreneurship Monitor (GEM). Since 1999 GEM reports have been a key source of comparable data across a large variety of countries on attitudes toward entrepreneurship, start-up, established business activities, and aspirations of entrepreneurs for their businesses.

Details

Entrepreneurship and Development in the 21st Century
Type: Book
DOI: https://doi.org/10.1108/978-1-78973-233-720191005
ISBN: 978-1-78973-233-7

Keywords

  • Entrepreneurship development
  • entrepreneurial education
  • entrepreneurial intention
  • exogenous factor
  • contextual factors
  • global entrepreneurship monitor

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Article
Publication date: 28 June 2011

Graduate entrepreneurship in the developing world: intentions, education and development

Ghulam Nabi and Francisco Liñán

The purpose of this paper is to introduce the special issue by positioning and examining some of the key issues, tensions and challenges in graduate entrepreneurship in…

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Abstract

Purpose

The purpose of this paper is to introduce the special issue by positioning and examining some of the key issues, tensions and challenges in graduate entrepreneurship in the developing world.

Design/methodology/approach

The paper recognises the complexity and diversity of approaches considered by the different authors, highlighting a range of issues and challenges in their contributions. The paper is divided into the following sections: entrepreneurial intentions, attitudes and motivations; the role of higher education; and contextual cases, opportunities and challenges in graduate entrepreneurship.

Findings

The paper suggests that there is a lack of research in the field of graduate entrepreneurship in the developing world, and that further research in developing countries may help to understand and shed light on the issues evolving around graduate entrepreneurial intentions, business start‐up and education. Some preliminary themes emerge from research included in this special issue. First, entrepreneurial intentions seem to be higher in developing countries when compared with developed ones. Second, economic and institutional frameworks tend to be unfavourable to entrepreneurial activity. As in developed countries, entrepreneurship seems to be experiencing an upsurge. This could be a tremendously powerful force to accelerate economic growth and development. In this sense, higher education in general, and entrepreneurship education in particular, may be key instruments to help promote entrepreneurial activity.

Originality/value

The paper provides an insight into entrepreneurial intentions and related education and training in developing countries. This should be of interest to researchers, policy‐makers, and higher education institutions.

Details

Education + Training, vol. 53 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/00400911111147668
ISSN: 0040-0912

Keywords

  • Graduates
  • Developing world
  • Entrepreneurship
  • Intentions
  • Higher education
  • Training
  • Entrepreneurialism

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Book part
Publication date: 30 March 2020

References

Trine Syvertsen

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Details

Digital Detox: The Politics of Disconnecting
Type: Book
DOI: https://doi.org/10.1108/978-1-78769-339-520201007
ISBN: 978-1-78769-342-5

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Article
Publication date: 1 October 1908

The Library World Volume 11 Issue 4

THE 31st annual meeting of the Library Association passed off very comfortably at Brighton, and if nothing particularly momentous occurred affecting librarianship…

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THE 31st annual meeting of the Library Association passed off very comfortably at Brighton, and if nothing particularly momentous occurred affecting librarianship, everybody enjoyed the various entertainments and the breezy weather. Brighton certainly deserved the title to breeziness which it claims, because it was stormy nearly every night or early morning during the run of the Conference, and members must be congratulated on the lucky manner in which it was found possible to dodge the showers.

Details

New Library World, vol. 11 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/eb008917
ISSN: 0307-4803

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