Search results

1 – 1 of 1
To view the access options for this content please click here
Article
Publication date: 1 April 1993

Markus Salolainen

Examines the alternatives available for the Champagne producers and marketers to overcome the serious consequences the present recession has brought upon them…

Abstract

Examines the alternatives available for the Champagne producers and marketers to overcome the serious consequences the present recession has brought upon them. Recommendations are made to formulate and develop a strategic basis for turning the tide by means of linking the ethical and quality aspects of Champagne production to marketing activities. Lessons for producers of other wines are also given.

Details

International Journal of Wine Marketing, vol. 5 no. 4
Type: Research Article
ISSN: 0954-7541

Keywords

1 – 1 of 1