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This paper aims to point out a way to overcome the circumstances that arose out of the global neoliberal system. It is argued that this is possible when all relevant actors in society cooperate and that a change in a way of thinking in the private sector needs to come from within.

The paper searches the alternative to neoliberalism in the social economy and responsibility paradigms by examining their theoretical and normative standpoints linking them to practical views.

The paper argues that the solution to the hegemonic neoliberalism is the new model of social economy which can be put in force only by simultaneous cooperation of all key actors in a society, and especially a driving force behind the existing economic system – the for‐profit sector. Lately it seems that its actors have, indeed, more actively take over their role within social economy, acknowledging the importance of the socially responsible behaviour.

The paper introduces a four‐leaf clover model of social economy actors and integrates the social economy paradigm with the notion of social responsibility of the for‐profit sector.

The purpose of this paper is to develop a matrix of socially responsible behaviour and communication types (corporate social responsibility (CSR)‐BC matrix) to explain different practices companies use when dealing with stakeholder issues, such as transparent changeover pricing.

The analysis takes theories and research on CSR, transparent pricing and consumer expectations, and a case study approach as its starting point. It explores a case study of adoption of the euro in Slovenia, the 13th member state that joined the European Monetary Union. It deals with the importance of expectations about the changeover process and the responsible behaviour and communications of companies.

According to the data, the cases of changeover can be explained with the CSR‐BC matrix. According to the results, it seems that the majority of companies did not abuse the changeover process. This indicates that consumer expectations and actions can be a meaningful sign for companies to adopt appropriate CSR behaviours and communication regarding the euro changeover.

The case study has some limitations regarding the data. For a more thorough exploratory research stronger data such as interviews within the companies would be beneficial.

The paper contributes to the CSR literature by explicitly linking pricing behaviour and CSR and by developing a CSR‐BC matrix that can be used in exploring corporate pricing behaviours or other behaviours and communication practices as well. With the case study illustration it also allows for a theoretical understanding that such behaviours are not made in a vacuum.

The appearance of the Internet brings changes into social context and into the cultural and moral experience of people. This applies especially to teenagers, who are attracted to the Internet much more intensively than other sections of the population. Cyber Cafes are their favourite places of meeting and at the same time gives the opportunity to study their behaviour. Since this is important for getting to know a significant part of the users of our activities as a bibliographic utility, we organized free access to the Internet in our institute. This article presents the results of the inquiry conducted among the visitors over a longer period of time. We compared our findings with similar researches in the world. “The Net is my culture, my tribe if you would. In many ways it is the only place where I feel at home”. H. Hardy /LISTSERV@gnom.georgetown.edu/ A long time ago, in 1938, H. G. Wells predicted the “establishment of a world brain”: “This World Encyclopaedia would be the mental background of every intelligent man in the world. It would be alive and growing and changing continually under revision, extension and replacement from the original thinkers in the world everywhere. Every university and research institution should be feeding it. Every fresh mind should be brought into contact with its standing editorial organisation…. It would do just what our scattered and disoriented intellectual organisations of today fall short of doing. It would hold the world together mentally. ” Of course the Internet is not such a consistent unity but rather a “chaotic mishmash ”, which nevertheless gives the impression of an all‐embracing brain that lives and grows from within itself and where you have to be close by if you want to belong to civilization. What will be the most intriguing and valuable is in fact the variety of messages, which was stressed with a special reason by Ben Goedegebuure at the FID 100th anniversary: “We will measure scholarly achievement in a different manner than before, since text will be only one dimension of a person's knowledge and not, as in today's world, the only dimension.” However, it's not good to look upon the Internet from the serious side only, since it requires a lot of good will, patience and above all time. And we have to be careful all the time not to fall into a trap, such as mentioned by Robin Ruskin (according to a sincere confession in PC Magazine, 26th April 1994): “If I was ever in close competition with another scientist, and I wanted to get a year ahead, I'd just go out and buy them a computer.” Something like that cannot happen to the participants in our story because they are very young and they have all their lives in front of them. Besides, they don't take their occupation with the Internet deadly seriously but rather as amusement in their free time, because they like it and because it is different from everything else they have to do.