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Book part
Publication date: 21 October 2019

Antonella Zucchella and Serena Malvestito

This contribution discusses how multinational firms could serve poorer consumers in developed regions like Europe and through which business models, beyond the traditional…

Abstract

This contribution discusses how multinational firms could serve poorer consumers in developed regions like Europe and through which business models, beyond the traditional corporate social responsibility (CSR) actions. MNEs have still limited capacity to address poverty in developed countries, notwithstanding some experience they have matured in developing markets and the striking figures of rising poverty in Europe and the United States. This research focuses on a specific issue: the role of MNEs in addressing poverty in developed markets, either leveraging on their previous expertise gained in developing countries or designing novel ad hoc solutions. The capacity of Western multinationals to tackle effectively the challenge of profitably doing business at the base of the pyramid (BoP) represents a controversial issue in literature and an intriguing topic for international business studies. The empirical research is based on three case studies. The companies have already gained experience in targeting BoP markets in developing countries. They are analyzed in order to understand better their approaches and their applicability in Europe.

Details

International Business in a VUCA World: The Changing Role of States and Firms
Type: Book
ISBN: 978-1-83867-256-0

Keywords

Content available
Article
Publication date: 1 March 2010

Olalekan U. Asikhia

This article seeks to identify the mediating role of marketing resources and capabilities in small and medium enterprises (SMEs)‐poverty alleviation relationship. A qualitative…

3170

Abstract

This article seeks to identify the mediating role of marketing resources and capabilities in small and medium enterprises (SMEs)‐poverty alleviation relationship. A qualitative approach of conceptualization of the interconnectedness of the major variables of the study is undertaken. Despite several development programs of SMEs and poverty alleviation, the poverty level of Nigerian SMEs has dragged with incidence of high SMEs failure. Marketing resources and capabilities are suggested as probable missing links between SMEs and profitable exchanges that lead to wealth creation, thus alleviating and eradicating poverty. While empirical study in this direction is vital, the current conceptual model shows that SMEs operators would help in the elimination of poverty by acquisition of necessary marketing knowledge, skills, and capabilities to identify the customersʼ needs, establish vital relationships with them through requisite ego drive, empathy, and capability to change, and thus keep them sold. Prior research concerning SMEs and poverty alleviation in Nigeria has been limited to finance. The findings of the present research have implications for the role of marketing as the ultimate source of profitable growth through exchanges and wealth creation that will help in eradicating poverty.

Details

New England Journal of Entrepreneurship, vol. 13 no. 2
Type: Research Article
ISSN: 2574-8904

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Article
Publication date: 24 September 2018

Archana P. Voola, Ranjit Voola, Jessica Wyllie, Jamie Carlson and Srinivas Sridharan

This paper aims to investigate dynamics of food consumption practices among poor families in a developing country to advance the Food Well-being (FWB) in Poverty framework.

1573

Abstract

Purpose

This paper aims to investigate dynamics of food consumption practices among poor families in a developing country to advance the Food Well-being (FWB) in Poverty framework.

Design/methodology/approach

The research design used semi-structured interviews with 25 women and constructivist grounded theory to explore food consumption practices of poor families in rural South India.

Findings

Poor families’ everyday interactions with food reveal the relational production of masculinities and femininities and the power hegemony that fixes men and women into an unequal status quo. Findings provides critical insights into familial arrangements in absolute poverty that are detrimental to the task of achieving FWB.

Research limitations/implications

The explanatory potential of FWB in Poverty framework is limited to a gender (women) and a specific country context (India). Future research can contextualise the framework in other developing countries and different consumer segments.

Practical implications

The FWB in Poverty framework helps identify, challenge and transform cultural norms, social structures and gendered stereotypes that perpetuate power hegemonies in poverty. Policymakers can encourage men and boys to participate in family food work, as well as recognise and remunerate women and girls for their contribution to maintaining familial units.

Originality/value

This paper makes an original contribution to the relevant literature by identifying and addressing the absence of theoretical understanding of families, food consumption and poverty. By contextualising the FWB framework in absolute poverty, the paper generates novel understandings of fluidity and change in poor families and FWB.

Details

European Journal of Marketing, vol. 52 no. 12
Type: Research Article
ISSN: 0309-0566

Keywords

Open Access
Article
Publication date: 7 April 2023

Eva Seewald, Samantha Baerthel and Trung Thanh Nguyen

This study aims to investigate whether the participation in land rental markets helps to mitigate impacts by climate change on multidimensional poverty in Thailand and Vietnam.

Abstract

Purpose

This study aims to investigate whether the participation in land rental markets helps to mitigate impacts by climate change on multidimensional poverty in Thailand and Vietnam.

Design/methodology/approach

The authors use precipitation data from the National Aeronautics and Space Administration (NASA) and self-reported shocks from the Thailand Vietnam Socio-Economic Panel (TVSEP) project to estimate climate change. Data from the TVSEP are also used to calculate a multidimensional poverty index (MPI). Fixed-effect logit panel regressions with interaction terms are implemented to analyze the above mentioned.

Findings

The results show that land rental markets are used as mitigation strategies to climate change in Thailand and Vietnam. The participation in land rental markets also reduces multidimensional poverty. However, as a mitigation strategy, land rental markets are only successful in certain circumstances.

Research limitations/implications

The results show that there is potential in using land rental markets as mitigation strategies to climate change. Further research is needed to better understand which adaptation strategies, besides land rental market participation, and which combinations of different adaptation strategies are successful to mitigate negative effects induced by climate change.

Practical implications

The results show that there is potential in using land rental markets as mitigation strategies to climate change. Therefore, education in the participation in land rental markets and how to use them as a mitigation strategy can be a way to increase households' resilience to negative effects induced by climate change. Households make better decisions regarding their land when they are better informed on the functionality of land rental markets. Additionally, being better informed increases self-confidence to participate in land-rental markets.

Originality/value

Land rental markets as a mitigation strategy to climate change rarely have been studied, and if so, mainly the effect of leasing land has been studied. Additionally, the authors implement new measures of poverty – a multidimensional view on poverty which provides new insights into who are the poor and how they can be lift out of poverty.

Details

Journal of Economics and Development, vol. 25 no. 2
Type: Research Article
ISSN: 1859-0020

Keywords

Article
Publication date: 23 January 2007

Philip Young P. Hong and Shanta Pandey

The purpose of this study is to examine the individualistic and the structural nature of human capital and its relationship with poverty.

2006

Abstract

Purpose

The purpose of this study is to examine the individualistic and the structural nature of human capital and its relationship with poverty.

Design/methodology/approach

An examination was made of the individual and the interaction effects of three dimensions of human capital (education, training, and health), gender, race, and underemployment on poverty status, after controlling for the direct effect of these variables. The sample included working‐age individuals in the USA taken from the 1996 panel of the Survey of Income and Program Participation (SIPP).

Findings

The results show that among the human capital variables, postsecondary education is a particularly important factor associated with poverty among women and minorities. Job training, on the other hand, worsened the economic situation for non‐Whites. For individuals with less than post‐secondary education, the combined effect of training participation and health status significantly reduced the likelihood of being poor. Underemployment consistently moderated the effects of human capital, gender, and race on poverty status. Interestingly, underemployed women were less likely to be poor compared to those with more secure jobs. Women with training were more likely to be poor when they were underemployed compared to being in good jobs. This same relationship held true for minority groups with training having greater likelihood of being poor when they were underemployed.

Originality/value

This study provides an empirical validation of human capital as the structurally vulnerable attributes that are disproportionately distributed in the labor market for many American poor.

Details

Equal Opportunities International, vol. 26 no. 1
Type: Research Article
ISSN: 0261-0159

Keywords

Content available
Book part
Publication date: 4 September 2023

Nishi Malhotra

Abstract

Details

Microfinance and Development in Emerging Economies
Type: Book
ISBN: 978-1-83753-826-3

Book part
Publication date: 26 August 2015

Luis Beccaria, Roxana Maurizio, Gustavo Vázquez and Manuel Espro

Latin America experienced a long period of sustained growth since 2003 that positively impacted social and labor market indicators, including poverty. This paper contributes to…

Abstract

Latin America experienced a long period of sustained growth since 2003 that positively impacted social and labor market indicators, including poverty. This paper contributes to the understanding of this process as it carries out a comparative study of poverty and indigence dynamics in five Latin American countries during 2003–2012. Specifically, it extends the analysis of a previously published study by broadening the time coverage and examining indigence mobility. It analyzes the extent to which countries with different levels of poverty (extreme poverty) incidence diverge in terms of exit and entry rates, and identifies the relative importance of the frequency and impact of events associated with poverty transitions. For this, a dynamic analysis of panel data is carried out using regular household surveys. Sizeable rates of poverty and indigence movements were observed in all five countries and it was found that a large proportion of poor or indigent households experienced positive events, mainly related to the labor market; however, only a small fraction of them actually exited poverty and indigence. It appeared, therefore, that even when the economy behaved reasonably well, high levels of labor turnover and income mobility (even of a negative nature) still prevail, mainly associated with the high level of precariousness and the undeveloped system of social protection that characterize the studied countries.

Details

Measurement of Poverty, Deprivation, and Economic Mobility
Type: Book
ISBN: 978-1-78560-386-0

Keywords

Book part
Publication date: 15 October 2008

Veronika V. Eberharter

Purpose: Using GSOEP-PSID the study analyzes the effects of redistribution policy on intergenerational income inequality, poverty intensity, intergenerational income mobility, and

Abstract

Purpose: Using GSOEP-PSID the study analyzes the effects of redistribution policy on intergenerational income inequality, poverty intensity, intergenerational income mobility, and dynastic poverty persistence in Germany and the United States.

Methodology: To evaluate the extent and the intensity of dynastic inequality and poverty the paper employs inequality measures and poverty indices. The contribution of a set of human capital and labor market variables on intergenerational income mobility and the risk of dynastic poverty persistence is analyzed with linear and nonlinear regression approaches and a binomial logit model.

Findings: The empirical results partly corroborate that countries with a forced redistribution scheme succeed in reducing income inequality and poverty intensity, but at the expense of intergenerational income persistence and the relative risk of dynastic poverty persistence. In Germany, redistribution policy reduces income inequality and poverty intensity to a greater extent than in the United States, and the equalizing effect of public transfers increases with age. In the United States intergenerational income persistence and the relative risk of dynastic poverty persistence are more pronounced than in Germany. The contribution of gender, educational attainment, and labor market engagement to the intergenerational income mobility and the relative risk of dynastic poverty persistence is country specific and differ by age group.

Research implications: The results call for further research of the interaction of family-life, labor market settings, and social policy in determining the degree of intergenerational income mobility and dynastic poverty persistence.

Details

Inequality and Opportunity: Papers from the Second ECINEQ Society Meeting
Type: Book
ISBN: 978-1-84855-135-0

Open Access
Article
Publication date: 18 December 2020

Birgitta Jansson and Lovisa Broström

There is ongoing debate amongst in-work poverty researchers as to how to answer the question “who is counted as in-work poor?” and how to define the minimum size of work that…

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Abstract

Purpose

There is ongoing debate amongst in-work poverty researchers as to how to answer the question “who is counted as in-work poor?” and how to define the minimum size of work that should be used to determine a “working threshold”. The purpose of this paper aims to contribute to this debate by testing five different definitions of a “working threshold” and discussing their implications when testing the different measurement outcomes.

Design/methodology/approach

The authors use data from Statistics Sweden (SCB), including the total population registered as living in Sweden for each year from 1987 to 2017. All calculations are on a yearly basis and in fixed prices (2017). The data set used is based on linked administrative data retrieved from Statistics Sweden and the software used is SAS 9.4.

Findings

Results show how in-work poverty trends differ by measurement approach. The two definitions with the lowest income thresholds are found to include a very heterogenic group of individuals. The development of in-work poverty in Sweden over 30 years show decreasing in-work poverty during the first decade followed by an increase to almost the same levels at the end of the period. In-work poverty in Sweden has transformed from being female-dominated in 1987 and the typical person in in-work poverty 2017 is a male immigrant, aged 26–55 years.

Practical implications

This methodological discussion might lead to a new definition of who is a worker amongst the in-work poor, which could consequently affect who is counted as being in in-work poverty and lead to new social policy measures.

Originality/value

This is, to the authors' knowledge, the first time different definitions of work requirement used to define in-work poverty have been tested on a data set including the total population and over a period of 30 years.

Details

International Journal of Social Economics, vol. 48 no. 3
Type: Research Article
ISSN: 0306-8293

Keywords

Book part
Publication date: 3 December 2018

Apoorv Khare

This chapter argues for looking into alternative domains, beyond the narrow confines of the base of the pyramid narrative, to develop a comprehensive and meaningful understanding…

Abstract

This chapter argues for looking into alternative domains, beyond the narrow confines of the base of the pyramid narrative, to develop a comprehensive and meaningful understanding of marginalised consumers and markets. In gaining deep and nuanced understanding of these markets and consumption behaviour, scholar may draw theoretical resources from varied disciplines such as economics, political theory, literary theory, sociology and anthropology. This chapter reviews three such scholarly perspectives on consumption and markets under poverty.

Details

Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets
Type: Book
ISBN: 978-1-78714-556-6

Keywords

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