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Book part
Publication date: 15 August 2019

Nozibele Gcora, Pardon Blessings Maoneke and Naomi Isabirye

Small and medium enterprises (SMEs) involved in the production of natural essential oils can reduce market accessibility challenges by trading through electronic marketplaces…

Abstract

Small and medium enterprises (SMEs) involved in the production of natural essential oils can reduce market accessibility challenges by trading through electronic marketplaces (e-marketplaces). However, trust is a barrier that SMEs should overcome in order to successfully trade in e-marketplaces. The agricultural sector presents a unique challenge to the subject of trust and e-marketplaces. It is difficult for SMEs in the agricultural sector to provide the level of assurance of product quality that their buyers expect. Trust between buyers and sellers during the earliest stages of e-marketplace interaction can pave the way for future trust in a seller on an e-marketplace. Thus, this study uses the uncertainty reduction theory (URT) to investigate factors that could influence the initial trust and pave the way for future trust in a seller on e-marketplaces. This study assumes a qualitative research methodology in which a multiple-case study approach is adopted. The study focuses on SMEs that produce natural essential oils in South Africa. Open-ended interviews were conducted with companies involved in buying or selling natural essential oils in South Africa to determine the factors that influence their decision to buy or sell in an e-marketplace. Findings from data were used to inform the development of a model of trust in sellers of natural essential oils in e-marketplaces. The proposed model recommends trust factors that should be considered during the entry, personal, and exit phases of the URT. The model identifies common and unique trust factors that relate specifically to businesses trading natural essential oils on e-marketplaces. The study found that some SMEs face challenges in coming up with an effective model for selling agricultural produce on e-marketplaces. Hence, they often resort to face-to-face interaction when it comes to product inspection, especially when dealing with first-time buyers. However, this study presented measures put in place by other SMEs suggesting how such challenges could be addressed. Nevertheless, a lack of trust in technology remains a cause for concern to some SMEs selling natural essential oils.

Details

New Insights on Trust in Business-to-Business Relationships
Type: Book
ISBN: 978-1-83867-063-4

Keywords

Book part
Publication date: 3 August 2007

Madhubalan Viswanathan and José Antonio Rosa

In August 2006, 85 academicians and practitioners from industry and the nonprofit sector came together on the campus of the University of Illinois at Chicago for a conference…

Abstract

In August 2006, 85 academicians and practitioners from industry and the nonprofit sector came together on the campus of the University of Illinois at Chicago for a conference unlike others in recent management research history. This conference focused on the subsistence marketplace and its constituents – the billions of individuals and families living in substandard housing, with limited or no education; having limited or no access to sanitation, potable water, and health care; and earning minimal incomes. Subsistence consumers and entrepreneurs have been largely ignored by contemporary marketing and management research and practice, but are poised to become a driving force in 21st century economic and business development. It is expected that as many as 1 billion new consumers wielding discretionary income will enter global markets before 2020. In addition, even among those consumers who lack discretionary income, it is expected that they will be much more active in the marketplace in the near future, because of expanded access to products and information through the Internet and wireless technologies (Davis & Stephenson, 2006). Moreover, the combined purchasing power of these consumers, already in the trillions of dollars, is likely to grow at higher rates than that of consumers in industrialized economies. These factors come together to suggest that consumer markets will need to adjust radically to the needs and demands of these emerging markets over the next 2 to 3 decades, even though companies and scholars across the business disciplines know very little about subsistence consumers. It was this need for knowledge about subsistence marketplaces that inspired the conference and the research presented here.

Details

Product and Market Development for Subsistence Marketplaces
Type: Book
ISBN: 978-1-84950-477-5

Book part
Publication date: 21 January 2022

Ismail Metin and Ahmed Yusuf Sarihan

Today, millions of exporters and importers are using hundreds of business-to-business (B2B) electronic marketplaces to buy or sell goods and services. With this reason, this study…

Abstract

Today, millions of exporters and importers are using hundreds of business-to-business (B2B) electronic marketplaces to buy or sell goods and services. With this reason, this study aims to provide the related literature sufficient information concerning the most appropriate and beneficiary criteria which should be taken into consideration in the web pages of B2B companies via applying a content analysis method. The analysis results exhibit that globally oriented websites like B2B marketplaces must contain at least two or three language options, since people from different parts of the world speak and learn different languages according to their geography; and that B2B websites which do not provide trade assurances must consider adding this feature to attract more customers. In the scope of the study, it has been found out that all the selected websites take a good care of the information they share. When visiting these companies, it is really easy to learn everything about industries and international trade relations. Some of them even share information about the effect of the COVID-19 outbreak on industries. Among all the websites analyzed in the scope of the study, only Alibaba.com meets all the criteria taken into consideration. Moreover, it would be appropriate to suggest that Turkish B2B e-marketplaces, such as Tradeatlas.com, ptttrade.com, and steelorbis.com, should have these criteria to become leading B2B e-marketplaces in the world. Finally, it can be suggested that websites should prepare specific pages for newcomers to enlighten them in the best way they can do.

Details

Industry 4.0 and Global Businesses
Type: Book
ISBN: 978-1-80117-326-1

Keywords

Book part
Publication date: 3 December 2018

Madhu Viswanathan, Arun Sreekumar and Roland Gau

The authors look back and forward in terms of challenges and opportunities for marketing, viewed from the vantage point of the subsistence marketplaces stream. The authors discuss…

Abstract

The authors look back and forward in terms of challenges and opportunities for marketing, viewed from the vantage point of the subsistence marketplaces stream. The authors discuss how marketing can evolve and expand to address the scale and scope of challenges that lie ahead. By way of challenges, the authors discuss the confluence of uncertainties, such as inherent in the Base of the Pyramid (BoP) contexts, in environmental issues, and in the arena of technological solutions, as well as the confluence of unfamiliarities among managers, students, and researchers. The authors discuss opportunities for marketing through a bottom-up approach and argue for evolving marketing with rapidly changing reality in BoP markets, a harbinger and an innovation laboratory for all contexts.

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Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets
Type: Book
ISBN: 978-1-78714-556-6

Keywords

Book part
Publication date: 19 June 2019

Alba Valenciano-Mañé

Based on ethnographic fieldwork carried out among market sellers in Equatorial Guinea’s capital Malabo at the height of its oil-boom in 2010–2012, this paper explores how prices…

Abstract

Based on ethnographic fieldwork carried out among market sellers in Equatorial Guinea’s capital Malabo at the height of its oil-boom in 2010–2012, this paper explores how prices were negotiated and set. It describes how the marketplace constitutes an important institution in Guinean society, not only as a site for provisioning, but also as a space for fostering relationships, engaging in politics and seeking social justice. The case of Equatorial Guinea helps us to re-think the notion of the just price as it is established through contingent and negotiated relations between traders, their customers and powerful political actors, rather than being the outcome of supply and demand or the result of struggles over the production and reproduction of labour. The emphasis on the political dimension of the just price speaks to key debates in the moral economy literature.

Details

The Politics and Ethics of the Just Price
Type: Book
ISBN: 978-1-78743-573-5

Keywords

Book part
Publication date: 19 May 2009

Kathleen E. Gordon

In this chapter I describe and analyze the decisions and strategies made by marketplace vendors in Challapata, Oruro, Bolivia, by presenting four detailed case studies. I…

Abstract

In this chapter I describe and analyze the decisions and strategies made by marketplace vendors in Challapata, Oruro, Bolivia, by presenting four detailed case studies. I demonstrate that rather than trying to simply gain a profit in order to accumulate capital, a variety of goals and objectives underlie the way in which vendors operate their businesses. These numerous goals and objectives can be recognized when vendors’ businesses are comprehended as one aspect of household maintenance activities. I conclude that when viewed from this perspective, vendors’ decisions and strategies can be understood to be shaped by moral and social obligations as well as by the rationality of the market.

Details

Economic Development, Integration, and Morality in Asia and the Americas
Type: Book
ISBN: 978-1-84855-542-6

Abstract

Details

The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference
Type: Book
ISBN: 978-1-83982-733-4

Book part
Publication date: 23 November 2020

Daniel J. Perrone

In this article, I trace the slow evolution of the contemporary idea of “academic freedom” through two court cases of the early twentieth century. Unfortunately for academics…

Abstract

In this article, I trace the slow evolution of the contemporary idea of “academic freedom” through two court cases of the early twentieth century. Unfortunately for academics, this history does not end with a ringing endorsement of the right of academics to speak freely without being afraid of losing their teaching jobs. Rather, the courts have tended to agree that while faculty do have freedom of speech under the first amendment, they do not necessarily have the right to keep their jobs no matter what they say. This chapter illustrates the court’s early validation of punishing the “free speech” of employees if it promotes a “bad tendency” in Patterson v. Colorado in 1907 and concludes with Oliver Wendell Holmes’ ruling in 1919 that introduces the concept of the “marketplace of ideas” to evaluate speech even though the defendants were convicted of espionage as they exercised their “freedom of speech.” For the educator, freedom of speech is essential in having the academic freedom to pursue their discipline.

Book part
Publication date: 28 May 2020

Halim Kasim

Core economy is defined as the economic activity, which is mostly underestimated as the non-market economy. As a result of certain concurrent studies, it is however estimated to…

Abstract

Core economy is defined as the economic activity, which is mostly underestimated as the non-market economy. As a result of certain concurrent studies, it is however estimated to be 25% of the economy of the USA with 1.91 trillion USD for the year 1998, which can’t be measured directly in spite of generating direct benefits. District bazaars and marketplaces and the street economy, an intersection point of the ones tired of suppression and tyranny of the Landowners and Sheikhdom, snowed under the sectarian conflicts, the ones feeling outcasted from the society, who would like to enjoy the benefits of modern life, the ones without the sufficient capital to establish a business or a regular business, the ones who would like to contribute to their families, the ones who are outside and excluded from the professional life; some of the ones are thugs and ramblers and lumpen, and the ones with no jobs and got nothing as defined as ‘Bosiacs’ by Maxim Gorki.

Abstract

Details

The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference
Type: Book
ISBN: 978-1-83982-733-4

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