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Article
Publication date: 1 April 2001

Paul R. Murphy and James M. Daley

Provides results from a recent empirical study of US‐based international freight forwarders (IFFs). Compares IFF demographics with those from previous empirical research and finds…

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Abstract

Provides results from a recent empirical study of US‐based international freight forwarders (IFFs). Compares IFF demographics with those from previous empirical research and finds that the IFF industry is still dominated by small companies and that IFFs continue to diversify their revenue bases. Presents information concerning contemporary issues affecting the forwarding industry and finds that IFFs generally view the Internet as a complement to, rather than a substitute for, EDI.

Details

International Journal of Physical Distribution & Logistics Management, vol. 31 no. 3
Type: Research Article
ISSN: 0960-0035

Keywords

Article
Publication date: 1 February 1999

Sanda Weber

County strategic tourism marketing plans have appeared as a relatively new instrument in the conceptualisation of the development of tourism destinations in Croatia. This paper…

Abstract

County strategic tourism marketing plans have appeared as a relatively new instrument in the conceptualisation of the development of tourism destinations in Croatia. This paper illustrate methodology issues and problems that emerged from drawing up the plans (internal and external). The methodology elaborated upon is based on several basic footholds: multidisciplinary approach, state‐of‐the‐art in destination marketing, applicability, simplicity and straightforwardness, bottom‐up approach and unique methodological framework (taking specifics into account). The current experiences of the Institute for Tourism (Zagreb) point out the importance of the continuous monitoring of the SMPs implementation in practice and further methodology improvements.

Details

The Tourist Review, vol. 54 no. 2
Type: Research Article
ISSN: 0251-3102

Keywords

Article
Publication date: 18 April 2024

Kristen L. Walker and George R. Milne

The authors argue that privacy is integral to the well-being of consumers and an essential component in not only corporate social responsibility (CSR) but what they term uniquely…

Abstract

Purpose

The authors argue that privacy is integral to the well-being of consumers and an essential component in not only corporate social responsibility (CSR) but what they term uniquely as social media responsibility (SMR). A conceptual framework is proposed that delineates the privacy issues companies should pay attention to in artificial intelligence (AI)-fueled social media environments.

Design/methodology/approach

The authors review literature on privacy issues in social media and AI in the academic and practitioner literatures. Based on the review, arguments focus on the need for an SMR framework, proposing responsible use of consumer data that is attentive to consumers' privacy concerns.

Findings

Implications from the framework are a path forward for social media companies to treat consumer data more fairly in this new environment. The framework has implications for companies to reduce potential harms to consumers and consider addressing their power and responsibility. With social media and AI transforming consumer behavior so profoundly, there are a variety of short- and long-term social implications.

Originality

Since AI tools are becoming integral to social media company activities, this research addresses the changing responsibilities social media companies have in securing consumers' data and enabling consumers the agency to protect their privacy effectively. The authors propose an SMR framework based on CSR research and AI tools employed by social media companies.

Details

Journal of Research in Interactive Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 16 August 2021

Marc Logman

This conceptual paper studies how brand and business model architectures interact.

Abstract

Purpose

This conceptual paper studies how brand and business model architectures interact.

Design/methodology/approach

Confronting the literature on brand and business model architectures, a “problematizing review” perspective is taken in this article. To develop the conceptual framework, a cyclical process of theory generation based on a literature review and empirical evidence is used. Various interaction options between a brand and business model architecture are discussed in detail and illustrated with practical examples.

Findings

The conceptual grid allows positioning each brand and business model architectural move in a coherent way, emphasizing the alignment challenges of each positioning option. This study also sheds another light on “dynamic capabilities,” as companies not only need to mix, remix and orchestrate business model architecture decisions, but at the same time align these decisions with brand architecture decisions.

Originality/value

By confronting and integrating two research domains, a novel higher-order theoretical perspective is obtained. In this sense it contributes to a management school of thought that is more integrative and deals better with today's more complex and dynamic reality, in which business model and brand decisions cannot be taken independently.

Details

Marketing Intelligence & Planning, vol. 39 no. 8
Type: Research Article
ISSN: 0263-4503

Keywords

Open Access
Article
Publication date: 15 November 2017

Stefan Brauckmann

The purpose of this paper is to investigate the potential effects of the so-called sharing economy on growing city tourism as well as on urban property markets.

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Abstract

Purpose

The purpose of this paper is to investigate the potential effects of the so-called sharing economy on growing city tourism as well as on urban property markets.

Design/methodology/approach

Official statistical data and a geo-information system (GIS) are used on a small scale in order to identify concentration processes among overnight visitors and the potential concomitant conflicts with other interest groups.

Findings

Currently, the effects of the sharing economy on housing markets and city tourism are barely measurable and are limited to a few central locations. However, a growing demand can be discerned in housing-like accommodation concepts which can be operated via booking platforms. As there is likely to be strong future growth in this area, continuous market observation (monitoring) is urgently advised.

Research limitations/implications

Official statistics only allow an analysis of overnight guests staying with larger accommodation providers. Booking platforms for holiday homes and other temporary accommodation options have such little interest in data transparency that the overall phenomenon of city tourism can be addressed only in part.

Practical implications

Associating various data within the GIS enables municipal administrators and urban planners to identify potential sources of conflict within the property markets in good time and effectively counteract these where possible.

Social implications

Increases in property prices directly attributable to growing city tourism may lead to the displacement of less financially secure members of the established population as well as businesses.

Originality/value

The sharing economy is a relatively new research topic which will become increasingly important in future. The identification of potential sources of conflict due to tourist accommodation has therefore not yet been comprehensively carried out on a small scale.

Details

Journal of Tourism Futures, vol. 3 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 1 March 2004

Marc Logman

Proposes a model that combines the proactive and reactive nature of brand management. It is called the logical brand management model, abbreviated to the LOGMAN model. More…

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Abstract

Proposes a model that combines the proactive and reactive nature of brand management. It is called the logical brand management model, abbreviated to the LOGMAN model. More specifically it combines insights from: Kaplan and Norton's balanced scorecard method; BCG's brand value creation method; the path analysis method; the gap analysis method; and the house of quality (QFD) method. It allows one to perform a logical brand consistency audit at several levels. It evaluates whether customer perceptions of the company's brand drivers and the external brand drivers are in line with the company's brand objectives. Furthermore, it analyzes the logical consistency of the company's brand policy across multiple customer segments and over time.

Details

Journal of Product & Brand Management, vol. 13 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

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