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To achieve a full understanding of the role of marketing from plan to profit requires a knowledge of the basic building blocks. This textbook introduces the key concepts in the art or science of marketing to practising managers. Understanding your customers and consumers, the 4 Ps (Product, Place, Price and Promotion) provides the basic tools for effective marketing. Deploying your resources and informing your managerial decision making is dealt with in Unit VII introducing marketing intelligence, competition, budgeting and organisational issues. The logical conclusion of this effort is achieving sales and the particular techniques involved are explored in the final section.

Conceptualizes the impact of information technology on marketing decision making. Argues that developments in information technology affect the performance of marketing decision‐makers through different routes. Advances in information technology enhance the possibilities of collecting data and of generating information for supporting marketing decision making. Potentially, this will have a positive impact on decision‐making performance. Managerial expertise will favor the transformation of data into market insights. However, as the cognitive capabilities of marketing managers are limited, increasing amounts of data may also increase the complexity of the decision‐making context. In turn, increased complexity enhances the probability of biased decision processes, thereby negatively affecting decision‐making performance. Marketing management support systems, also being the result of advances in information technology, are tools that can help marketers to benefit from the data explosion. The analysis leads to the expectation that the combination of marketing data, managerial judgment, and marketing management support systems will be a powerful factor for improving marketing management.

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.

In this article the authors present the results of recent research into the much neglected, but increasingly important, area of marketing information systems in banking. Interviews were conducted with most of the major UK banks, the results of which, combined with literature review, give insight into the penetration of marketing information systems in retail banking, and suggest ways forward for banks in their implementation of marketing information systems.

This special “Anbar Abstracts” issue of the International Journal of Bank Marketing is split into five sections covering abstracts under the following headings: Marketing Strategy; Customer Service; Sales and Promotion; Product Development; Information Technology Strategies.

Changes in the financial services sector, brought about by new legislation and increased competition, have led to many institutions turning to marketing as a means of adjustment. Building societies, in particular, have been placed in a situation where the development of marketing is crucial to corporate performance. In this scenario, marketing information systems should serve to underpin and strengthen the marketing concept in its implementation phase. Suggests, via empirical evidence, that current strategies deployed by smaller building societies for the development of marketing information systems may actually fall short in terms of marketing intelligence.

Marketing information systems have usually been analysed in terms of market research, market intelligence and computerised modelling and analysis systems. Both empirical and theoretical studies are making it increasingly clear that this approach is inadequate, especially as it takes too little account of the role of organisation design methods and environmental contingencies in marketing information processing. A new approach is suggested which draws on these areas to provide guidelines for research and intervention into marketing information flows. Exploratory case studies of three diverse organisations broadly confirmed this new approach, opening the way for further empirical work.

This monograph presents an outline of traditional management functions: strategic planning, human resource management, financial management, marketing, operations management, technological innovation management and the management of change. In separate chapters, each of these functions is first set out in general terms with emphasis on tested key issues, techniques, and the different aspects of the managerial role. Each chapter then analyses the function specifically in terms of the changing nature of librarianship and information services. It is suggested that librarians should be adopting a higher management profile and, with experience of IT coupled with traditional skills in selecting and organising information, that they are well placed for initiating as well as responding to change.

The use of organisms as a parallel to enable better understanding of organisations has been used infrequently in marketing. The organismic metaphor is brought to the attention of the marketing community. The power of the metaphor is established by making physical and functional parallels between organisms and organisations. Different types of organisations can be viewed as species and some discussion is made about the usefulness of Darwin′s Theory of Natural Selection. The importance of Marketing Information Systems (MIS) is viewed in terms of providing sensory information about the external and internal environment. The existence of systems in nature which can be likened to information‐gathering systems in business suggests a “natural” need for marketing information systems.

This paper aims to suggest an empirically based typology of hotels according to their marketing information systems (MrkIS) configurations. The study seeks to examine major antecedents of the effectiveness of MrkIS and their influence on the adoption of specific marketing applications. Finally, this paper seeks to expand the general understanding of the relationship between the effectiveness of a hotel's MrkIS and that hotel's overall effectiveness, compared with that of others from the suggested typology.

The paper collected empirical data from a sample of 254 luxury and five‐star Greek hotels. They conducted a cluster analysis in order to define various clusters of hotels based on their use of specific marketing applications. They considered the role of basic antecedents – namely the hotel's degree of market orientation adoption, system quality, the quality of the information that the MrkIS produce, and support service quality – examining their influence on the MrkIS configuration in use. In addition, the paper considers the relationship between MrkIS effectiveness and overall hotel effectiveness as evidenced throughout the different clusters.

The study offers insights that can help hoteliers to analyse realistically the potential benefits of MrkIS for their businesses. Toward this end, the paper identifies three specific types of hotels: the “transactional‐oriented”, the “sales‐oriented”, and the “market‐oriented”.

The results of the study may not be broadly applicable due to differences in national context, hotel category, and other characteristics – a fact that suggests future research opportunities.

Based on the current results, a hotel might better evaluate its existing MrkIS and be prepared to maximise the opportunities offered by the full utilisation of these systems.

The scarcity of empirical evidence with regard to MrkIS utilisation in the lodging industry makes this kind of study essential. The results of the paper expand the general knowledge about hotels' MrkIS adoption, its antecedents, its effectiveness and hotels' overall effectiveness. The results provide an integrated picture of the utilisation of these systems.