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Article

Clifford M. Guy

Saturation of retail stores, at national and local levels, is a causefor concern in Britain. Attempts to define saturation in groceryretailing and to investigate its…

Abstract

Saturation of retail stores, at national and local levels, is a cause for concern in Britain. Attempts to define saturation in grocery retailing and to investigate its relationships with market penetration and catchment area size. Discusses the differing views of commentators and retailers, and considers saturation in the light of the intensifying competition between a small number of major grocery retailers. Explores the implications of this process of competition through a theoretical analysis and case studies of apparent saturation within local markets. Concludes that grocery store development can and will continue even when local markets appear to be saturated and looks briefly at the implications for retail planning.

Details

International Journal of Retail & Distribution Management, vol. 22 no. 1
Type: Research Article
ISSN: 0959-0552

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Article

Nicholas Alexander

Multinational retail operations are becoming an increasinglyimportant element in the modern retail environment. Until recently,multinational organisations have been…

Abstract

Multinational retail operations are becoming an increasingly important element in the modern retail environment. Until recently, multinational organisations have been limited in number, particularly because of the inhibiting cultural and organisational problems associated with international retail operations. The under‐researched issue of the motivations which lie behind multinational retail operations is addressed by discussing the findings of earlier relevant research and presenting the findings of a survey carried out among leading United Kingdom multinational retailers. An investigation is made of the motivating factors behind international expansion and the significance of problems encountered. The survey suggests retailers′ attitudes to international operations changed during the 1980s and this has important implications for future developments in multinational retailing.

Details

International Marketing Review, vol. 7 no. 4
Type: Research Article
ISSN: 0265-1335

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Article

Sang-Gun Lee, Chang-Gyu Yang and Eui-Bang Lee

The purpose of this paper is to identify how adoption drivers change before and after key milestones of ICT product adoption (i.e. critical mass point (CMP) (adoption rate…

Abstract

Purpose

The purpose of this paper is to identify how adoption drivers change before and after key milestones of ICT product adoption (i.e. critical mass point (CMP) (adoption rate 16 percent), market saturation point (MSP) (50 percent) and new generation release point (NGRP)) based on actual subscriber data of the mobile communications industry that represents the ICT market, so that it has implications for the rejuvenation of ICT product adoption that has rarely been addressed in earlier studies.

Design/methodology/approach

This study examined the overall characteristics of ICT product diffusion by tracking the actual patterns of US and Korean mobile market subscribers using the Bass diffusion model.

Findings

This study found that innovation effects gain influences on ICT product diffusion after CMP, MSP and NGRP; imitators are becoming innovators by repeated rejuvenation experiences; and cultural differences have significant influences on imitators’ ICT product adoption, but not on innovators.

Originality/value

These findings imply that rejuvenation enabled by technology innovation is a key success strategy to dominate the ICT market where the number of innovators, who have strong desires for new generation products, is constantly growing.

Details

Industrial Management & Data Systems, vol. 115 no. 2
Type: Research Article
ISSN: 0263-5577

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Article

Mahito Okura and Noriyoshi Yanase

The purpose of this paper is to discuss whether insurers could have a strong motivation for M&A in the future because they need to survive within the industry under…

Abstract

Purpose

The purpose of this paper is to discuss whether insurers could have a strong motivation for M&A in the future because they need to survive within the industry under oversaturated market conditions. Recently, Japanese non‐life insurance markets, mainly the automobile insurance market, have reached the point of saturation due to the oversaturated domestic automobile market. At that time, the industry has also experienced successive large‐scale M&A transactions.

Design/methodology/approach

Using a theoretical model developed by Salent et al., the authors discuss whether an insurer's motivation for M&A could be affected by a saturation of the market. The authors also clarify whether insurance premium deregulation is a necessary condition for merger incentives.

Findings

The authors conclude that, first, necessary requirement for insurers' motivation of consolidations is to loosen the rate regulation; and second, the sufficient condition is saturation of market.

Research limitations/implications

This result is intuitive to understand recent circumstances surrounding the Japanese non‐life insurance industry.

Originality/value

This study is believed to be the first to discuss the relationship between a potential market size and M&A transactions.

Details

The Journal of Risk Finance, vol. 14 no. 2
Type: Research Article
ISSN: 1526-5943

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Article

John Saunders

The adoption of a model‐building approach to marketing is today inevitable, due to improvements in hardware and software and the increased professionalisation of marketing

Abstract

The adoption of a model‐building approach to marketing is today inevitable, due to improvements in hardware and software and the increased professionalisation of marketing and its techniques. Aggregate response models are focused upon, particularly the issues of which responses are realistic and should be modelled, how the response can be expressed and how a choice can be made between options available. The traditional model‐building process is described, and the inclusion of correct variables found to be critical, the primary means of doing this being statistical analysis. Simple expressions perform as effectively as more complex ones, and should be used if able to give operationally meaningful results. Cross‐correlation analysis and biased estimation techniques provide good guides to usable variables and their effects.

Details

European Journal of Marketing, vol. 21 no. 2
Type: Research Article
ISSN: 0309-0566

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Article

Andre Sammartino and Thomas Osegowitsch

The paper aims to motivate more rigorous theoretical and empirical specification of the home regionalization phenomenon, in particular the dynamics of shifting advantage…

Abstract

Purpose

The paper aims to motivate more rigorous theoretical and empirical specification of the home regionalization phenomenon, in particular the dynamics of shifting advantage over time within a multinational enterprise. It aims to improve dialogue among regionalization researchers.

Design/methodology/approach

Contrasting the economizing and behavioral perspectives on internationalization, the paper presents five different archetypes of the home‐regionalization phenomenon. These archetypes are predicated on strategic management stylizations of competitive advantage.

Findings

The paper demonstrates that the notion of home regionalization as a dominant and superior model for firm internationalization remains a promising yet under‐explained and inconsistently articulated thesis. By introducing and exploring the archetypes, it shows the diversity of home‐regionalization theses, and the prospect that multiple forms of regionalization may be at play for different firms, industries and locations.

Originality/value

The paper presents the full complement of archetypes of the home‐regionalization phenomenon and explores their corresponding assumptions. These explorations open up new empirical and theoretical research avenues for distinguishing any genuine region effects.

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Article

Jody Evans, Kerrie Bridson, John Byrom and Dominic Medway

In the light of recent changes in the international environment, the purpose of this paper is to consider whether the drivers of, and impediments to, retail…

Abstract

Purpose

In the light of recent changes in the international environment, the purpose of this paper is to consider whether the drivers of, and impediments to, retail internationalisation and the business strategy adopted have also changed.

Design/methodology/approach

Interviews were conducted with 12 UK and US retailers. These exploratory data were combined with a review of the literature to explore changes in the drivers and impediments of retail internationalisation.

Findings

Findings of this study suggest that, while a variety of factors drive retail internationalisation, profit growth is the most dominant motivator. In terms of impediments to foreign expansion, domestic market conditions were a barrier to the initiation of foreign expansion, whilst the regulatory environment and previous experiences presented obstacles in the process of internationalisation. Interviewees also expressed a desire for increased standardisation, while acknowledging the need for a substantial degree of adaptation in response to cultural differences.

Research limitations/implications

The research findings are limited in terms of their generalisability.

Originality/value

Much of the existing research into retail internationalisation was conducted in the 1990s. Given the substantial changes that have occurred over the past 15 years, the value of this paper lies in the updating of knowledge.

Details

International Journal of Retail & Distribution Management, vol. 36 no. 4
Type: Research Article
ISSN: 0959-0552

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Article

PHILIP B. SCHARY and BORIS W. BECKER

This monograph progresses from a consideration of definitional issues to the development of a conceptual model for marketing‐logistics interaction and finally to a…

Abstract

This monograph progresses from a consideration of definitional issues to the development of a conceptual model for marketing‐logistics interaction and finally to a discussion of the issues of implementation of the model within the context of marketing strategy. Thus, following an introduction, Part II begins with definition of the field and examines the position of physical distribution in relation to marketing. Part III discusses the relationship of physical distribution and macro‐marketing, and is thus concerned about the social, aggregative goals of logistics systems, including the costs of distribution. Part IV continues this argument, examining specifically the influence of physical distribution on channel structure. Part V then focuses on the assumptions underlying the customer service function, asking how physical distribution can influence final demand in the market place. Part VI presents a conceptual model of marketing‐logistics demand stimulation. The operational issues concerned with its implementation are shown in Part VII; and a summary of the relevant points is presented in Part VIII. The concern has been not with presenting either new computational models nor empirical data but with presenting a new perspective on the marketing‐logistics interface. There is a need to reduce the barriers between these fields and to present more useful ways for co‐operation.

Details

International Journal of Physical Distribution, vol. 3 no. 4
Type: Research Article
ISSN: 0020-7527

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Article

Tim Mazzarol and Peter Hosie

Examines the current situation facing Australian higher education institutions engaged in the export of their services. Considers current trends in the world market for…

Abstract

Examines the current situation facing Australian higher education institutions engaged in the export of their services. Considers current trends in the world market for international education services, as well as current and future developments in the Australian higher education system. Recent research evidence suggests that the international market for education is reaching maturity. Contends that Australia’s international education sector, especially in the area of higher education, requires greater differentiation and more careful marketing in order to deal with this trend. Outlines some suggestions as to appropriate future strategies for the Australian international education sector.

Details

Quality Assurance in Education, vol. 4 no. 1
Type: Research Article
ISSN: 0968-4883

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Article

John Blunden‐Ellis

This paper updates previous papers which surveyed the large library system marketplace in the UK. The present study based on the results of questionnaires distributed in…

Abstract

This paper updates previous papers which surveyed the large library system marketplace in the UK. The present study based on the results of questionnaires distributed in 1991 to library automation system vendors considers market growth, vendor share analysis, new installations, small library systems, and an overview of the vendor's activity in continental Europe. Pie charts provide breakdowns by vendor for installations in various sectors of the market.

Details

Program, vol. 26 no. 3
Type: Research Article
ISSN: 0033-0337

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