Search results

Traditional market revitalisation is an important policy designed to reduce unfair competition between traditional markets and modern businesses. This study aims to determine, analyse and illustrate the implementation of corporate governance principles so that traditional markets can be revived in accordance with the United Nations’ sustainable development goals (SDGs) program, with specific reference to the Yogyakarta Special Region.

The study relied on primary and secondary data sources. Data were collected through interviews, observations, analysis of documentation and review of the literature. The research was conducted in Yogyakarta Special Region, specifically Bantul Regency, Kranggan Market in Yogyakarta City, Sentolo Market in Kulonprogo Regency, Gentan Market in Sleman Regency and Argosari Market in Gunungkidul Regency. The data were analysed using the qualitative research method and a descriptive approach.

Traditional markets play a vital role in strengthening the national economy and preserving an old culture that reflects local traditions. Good collaboration between parties in the implementation of corporate governance is evident, despite market revitalisation proving to be highly costly. In some places market development has simply resulted in marginalising the old traders who cannot improve their livelihoods. Therefore, the revitalisation program of traditional markets must not only improve the facilities but all aspects of traditional markets.

To the best of the authors’ knowledge, this is an original study based on primary observation, and it has implications for all emerging economies where traditional markets are being replaced by modern markets.

The purpose of this paper is to find out: strengths/weaknesses, environmental opportunities/threats encountered by traditional market; traditional market business position; and a proper business strategy to be applied by traditional market and its implication on the marketing strategy.

The population in this research was policy makers in Bali Province, in relation to the development and revitalization planning of traditional market, and traders doing their activity in a traditional market. The data analysis used internal and external strategic factor matrix (IE).

Key external strategic variables that pose both current and future threats are information technology, bargaining power with buyers and competitors. The key internal strategic variables which are included both present and future strengths are product quality, product variety offered, uniqueness of products offered, affordable product prices, bargaining process, strategic market location, service speed and vast parking lot. Based on the business position of the present Denpasar traditional market which is in quadrant V, while in the future it will be in quadrant II, the strategy properly applied is the proper competition strategy to be grown and built.

The research was only conducted to traditional markets in Bali, thus it cannot be generalized to wider areas, and this research used the survey method where the data collection process was done in a certain point of time or cross-section, whilst the environment would experience extra quick changes. Therefore, it is important to do this research in the future.

The originality for this paper shows the comprehensively development strategies, revitalization strategies in traditional market, by using strength weakness opportunity threat and IE matrix analysis, and research location which is conducted in Bali that has different tourist condition and potentials from other regions.

The objective of the paper is to provide an understanding of how large organisations develop line extensions of their brands and to present guidelines for management when considering an upscale line extension.

A qualitative research technique was used in this study. It involved case study research in the beverage industry, where 11 senior marketers were interviewed in depth.

A line extension into premium categories was seen to be an effective strategy to revitalise a brand. Respondents also stated that the line extension needs to be very closely linked to the core brand. Being an early entrant but not first‐to‐market or late‐to‐market was also important.

Guidelines to management are provided and a framework is developed for using upscale line extensions in brand revitalization strategies. Marketing managers have been given a three‐step approach to line extension management.

This paper investigates urban potentials of historic covered market buildings. Generally, these structures witnessed the apex of construction during the turn of the 20th century in Europe and beyond. They thrived until the second half of the 20th century when they started to decline and their existence became threatened due to several factors. This research focuses on recent regeneration attempts that consider the qualities of these structures, not only as individual buildings but also as an important tool for the revitalization of their surrounding contexts.

This paper focuses mainly on the Egyptian network of historic indoor markets with special reference to Port Said markets which are currently in decay and in urgent need for intervention. Through the consultation of the Barcelona Model for Markets, Spain and the survey of Port Said historic markets; the present study suggests a framework through which the network of local markets can regain their positive role and contribute to the revitalization of their surrounding context.

Findings reveal that historic indoor markets are complex structures that cannot be regenerated in isolation from their usually fast changing contexts. Intervention in this prototype needs to balance between traditional imaginary of these buildings, including the protection of their historic features and the protection of vulnerable local trades; and at the same time, the adaptation of market buildings to contemporary needs to improve their competitiveness on the commercial level.

The present study suggests a two-level framework and approach through which the network of local markets in Egyptian cities can regain their positive role and hence contribute to the revitalization of their surroundings.

We still know very little about how the Internet of Things (IoT) is changing the way of interpreting the business process management inside and outside firms and this topic is progressively becoming increasingly hot in the leading managerial literature (Al-Mashari and Zairi, 2000). Furthermore, management scholars are aiming at investigating the impact and the role of the IoT on the business process management in terms of promotion of knowledge flow, innovation and competitiveness. Likewise, management researchers aim at understanding how the IoT fosters innovation within organizations and which implications this phenomenon may have on the business process management and competitiveness of firms (Al-Mashari and Zairi, 1999). The purpose of this paper is to offer a literature review on the topic, by considering the technological revitalization through the IoT as a key driver for the business process management of the industrial firm.

The present paper offers a literature review of the most relevant contributions on IoT and business process management. It presents a qualitative approach to the discussion of the technological revitalization concept within industrial firms using IoT technologies.

The rising number of technical contributions using IoT shows that technologies are evolving and there is a learning and application process supported by standardization efforts. Easy installation, standardization, stoutness, configuration and servicing are essential to keep IoT systems operational and hence offering value for the business process management within every industry. From a business process management point of view, value creation from the IoT application to technological revitalizations is pivotal and will affect the use of IoT technologies in the industry, on a progressively higher scale, in the coming years.

There are still few contributions in the managerial literature that show the implications of the IoT on business process management of industrial firms and, particularly, on technological revitalization. The paper offers a literature review on the topic, at the same presenting some reflections on the application of the IoT to technological revitalizations, within industrial contexts.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

This research paper concentrates on ways of developing the revitalization of traditional markets by suggesting ways in which market traders in Bali can increase their revenue. A number of structural strategies deployed by market managers and government officials can also promote the cultural appeal of traditional markets as convenient and interesting shopping venues.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

In the marketing literature it is often argued that corporations should pay attention to the needs and wants not only of their own customers, but also to those of their customers' customers. This is often referred to as “the marketing concept”. The objective is to revitalize the marketing concept beyond the traditional levels of manufacturers, suppliers, wholesalers, retailers, customers and consumers in marketing channels.

Conceptual discussion and approach are undertaken.

The term “spherical marketing concept” is coined. This term connects the distinct upstream and downstream levels of marketing channels, as well as reconnecting their indistinct subsequent and preceding levels.

The dilemma with the common use of the marketing concept in the literature is that it fails to acknowledge the simultaneous connection of the components and interfaces between the upstream and downstream distinct levels from the start to the end of the marketing channels with the reconnection of the components and interfaces from the subsequent and preceding indistinct levels of the marketing channels. Further research efforts should be dedicated to bridge the start and end of distinct levels of marketing channels by way of the indistinct preceding and subsequent ones. Economic, social and ecological factors should be included.

It is not enough simply to match the supply and demand between the start and the end of marketing channels – a revitalization of the boundaries of the marketing concept towards a total circulation approach is necessary. Best practice tends to be more and more aware and skilful in this respect.

The spherical marketing concept contributes to pin‐point the importance of the seamlessness, sustainability and total circulation of components and interfaces in marketing channels. It also contributes to place current theories and practices in perspective for the future.

Provides an analysis of the marketing environment for car exporters to Saudi Arabia. Despite the fact that the Kingdom presents lucrative opportunities for car exporters, Saudi Arabia was the second largest market in the world for Japanese car exporters during the early 1980s. Contends that a number of unique social, economic, environmental, demographic and religious factors make this market highly complex. Success hinges on a clear understanding of the market conditions and on emulating some of the innovative marketing tactics of the successful participants.

The purpose of this paper is to develop a conceptual framework to describe possible key features in the relationship between culture and place branding. The inspiration to redact this paper was drawn from the inadequacy of literature and attempts to introduce the theoretical framework linking these two fields by asking: how do we define culture within the context of place branding? How do decision makers distinguish whether culture should be at the forefront of a place branding strategy? On one hand, the paper points out the powerful advantages while using art(s) and culture‐based activities to promote a place. On the other hand, the paper highlights the layered dilemmas for practitioners concerning the amalgamation of such a practice on a branding campaign.

Those questions' clarification is achieved by means of a literature review that examines this relationship from a wide range of disciplines: sociology, marketing, place branding, cultural management, urban studies, etc.

The paper's findings can be summarized in three points: first, culture plays a critical role on a place branding campaign, as long as the authentic cultural elements are produced by the residents. This practice helps to avoid the mass reproduction of “borrowed” cultural elements, i.e. the investment in cultural and leisure consumption industries. Second, the cultural field has already deployed practices used by local authorities in urban regeneration, such as cultural planning. Thus, converged objectives link cultural managers to place branding experts, refining multi‐dimensional policy thinking towards a more integrated image. Finally, the cultural aspect is related with the pre‐existing reputation of a place. Further, it is connected with the minds of people, fostering the contentions of common essence between culture and branding.

This paper intends to contribute and enhance inter‐professional thinking, by approaching the cultural sector with the appropriate sensitivity.

The paper provides deeper understanding of culture, bordering the gap between technocrats and cultural‐oriented professionals by contributing to the creation of a coherent communication system for the study of place branding theory. The cultural dimension of a place is very spacious and further research needs to be made, approaching the subject from new perspectives, such as people's perception of the brand while using art(s) as a branding tool.

This study explores factors influencing the revitalisation of a multinational brand that is perceived negatively by local consumers because of various reasons such as past poor quality or negative publicity.

This study conceptualises brand revitalisation as a second order construct, arguing that brand revitalisation is comprised of improved brand image, brand associations, and brand attitudes. Innovative product improvements, warranty programs, third‐party appraisals, and advertising communications are hypothesised to play a role in revitalising multinational brands plagued by negative perceptions. In addition, the moderating effect of the management's local market knowledge is tested on several proposed relationships.

According to the results, international brand revitalisation is positively influenced by innovative product improvements, warranty programs, and advertising communications.

While overall brand perceptions play an important role in influencing consumer decisions, understanding what improves the consumer's perception of multinational brands is of vital importance to marketers. The empirical results suggest that product innovations, warranty programs, third‐party appraisals, and advertising communications all help revitalise a firm's damaged brand in international markets. These findings offer multiple strategic implications to managers for their multinational brand revitalisation/management.

The value of this research lies in its goal to go beyond the general brand recovery guidelines suggested in the literature and to offer potential marketing strategies that could actually motivate the consumer to change his or her negative opinion about a multinational brand. This is one of the first empirical studies on multinational brand revitalisation.