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This paper aims to propose the concept of market potential analysis, which is commonly applied in economics, as a method to enable these investment decisions to be based on sound evidence.

The markets for Olympic awards, i.e. medals (top three places) and diplomas (i.e. top eight places) are compared in alpine skiing, biathlon, cross country, speed skating, freestyle skiing, short track and snowboarding from 1992 to 2018.

The most notable changes are identified in cross country (2002), biathlon (2006), freestyle skiing (2014), snowboarding (2006 and 2014) and speed skating (2018).

In spite of the evidence of nations investing strategically in their elite sport systems to produce Olympic success, there is a lack of knowledge on how national-level decision makers can use a strategy to analyse the competitive environment concerning sports contested in the Olympic Winter Games.

Estimating the business potential for local food intermediary businesses, like wholesales and retailing, can be extremely difficult. The purpose of this paper is to present an approach at finding out the possibilities of estimating the business potential of a business idea in advance.

In the approach, a model is built based on two data sources. Statistical data on the food expenditure of households and average division of the revenues and margins of the local food supply chain are divided to production, intermediate level (wholesales/distribution) and retailing stages. To estimate the regional local food business potential as a whole, the market share estimations have been made by local food experts.

The approach was tested and utilized in evaluating the feasibility of a local food wholesale business in South-East Finland. It produced a credible overview of the business potential and pinpointed the challenges of the local food wholesales. The study indicated also that expressing the feasibility in terms of the required market share for employee count is an easy-to-understand way to depict the feasibility of a business.

The model gives indicative, industry average-based results: the results of the model should be refined with analyses on the particular business model, especially its cost efficiency and other competitive parameters compared to more traditional way of doing business.

The model helps local food entrepreneurs and firms as well as their financiers to get a realistic picture of the business potential and the economic feasibility of the targeted business.

The study introduces a novel approach combining quantitative data and expert evaluation for evaluating the market potential and economic prerequisites of a regional food supply chain operator.

Knowledge about the external environment is essential for an organization to remain competitive in the marketplace. To this end, a marketing information system (MKIS) can be used as a powerful tool for translating raw data into useful information to assist managers in making strategic and operational decisions. However, even with the vast technological advances of the past decade, research has found that current information systems, in many instances, still exist in rudimentary stages of development, exhibiting disappointing degrees of success. Focusses on examining reasons for this state of affairs and then proceeds to present the knowledge, in a managerially relevant and understandable format, needed to develop and implement an MKIS effectively. Presents applications of effective MKISs along with managerial implications.

The aim of the proposed classification approach of potential market alternatives (CAPMA) is to provide exporting countries with a framework for identifying potential market opportunities for their products or services.

In today's global market conditions, with competition increasing daily, companies, businesses and states must seek new markets at the national and international level. Target market selection is a strategic process that directly affects the success of an organization and can lead to important results in the short and long term. The process requires systematic research and digitization of data to analyse target markets.

The study tested the proposed approach by analysing Turkey's potential markets for hazelnut exports and identifying new target markets. A significant part of Turkey's hazelnut exporting is confined to the European geography of Turkey, the leading country in hazelnut production and export. Twenty potential markets were evaluated on the basis of 11 criteria, and feasible alternatives were categorized into four classes. The study revealed that the USA, India, the United Kingdom and Japan were in the category of markets with the greatest potential for increasing exports (Dimension 1).

This study has developed a novel approach that allows the comparison of the current market situation with potential market outcomes and creates an accurate classification of target markets.

In 2013, Chinese president Xi Jinping proposed the concept of “One Belt and One Road” economic cooperation. “The Belt and Road Initiative (B&R)” is the short of “The Silk Road Economic Belt” and the “21st-century Maritime Silk Road,” which has got a series of remarkable achievements and worldwide attentions in past five years such as Asian Infrastructure Investment Bank, China–Pakistan Economic Corridor, B&R Forum for International Cooperation, etc. Especially, cross-border EC has greatly strengthened the trade links between countries along the way, which is a rare chance for Chinese Export-oriented Cross-border EC’s rapid growth. Thus, the authors take DHgate.com as a typical example to do a big data analysis. This chapter analyzes vast data from 2013 to 2017 about seven kinds of commodities including Fashion accessories, Jewelry, Sports & Outdoors, Security & Surveillances, Car accessories, Watches, and Hair & Styling by using data mining related software and algorithms. The authors do some monthly sale charts and find a few counter-intuitive but useful conclusions such as by taking association analysis, the study shows that sports products and jewelry products have strong association rules. In addition, for potential products (such as Fashion accessories and Jewelry), although their sales have a certain shock, the overall selling line keep rising. It is possible to put forward some practical suggestions for Chinese Export-oriented Cross-border EC that actively respond to the One Belt One Road Initiative based on these analysis results.

The identification and selection of attractive foreign markets is one of the most important concerns in exporting. This process requires using relevant, timely and useful information. Uses a sample of leading Turkish exporters to identify the information preferences of exporters in evaluating and selecting foreign markets. The findings reveal that significant differences exist in the perceived importance of different types of information across industries and principal export destinations. Specifically, principal export destination is found to be an important determinant of the information preferences of exporters.

The fact that per capita energy consumption in non-OECD (The Organisation for Economic Co-operation and Development) countries makes up only 30% of average consumption in OECD countries, as well as the fact that highly efficient technologies and equipment have been available for many years in developed countries where energy efficiency is one of the top priorities, has often been cited as an argument in favour of the claim that energy efficiency is relevant only for highly developed countries. In this chapter, we attempt to establish if and why this opinion is wrong in the case of Western Balkans (WB6). Evident lack of interest in this area which we identified through analysis of available literature was an important motive for the consideration of the issue of energy efficiency in WB6 countries.

Analysing the basic macroeconomic and energy indicators for WB6 countries and their comparison with indicators for European Union (EU) member countries, we found that all countries have the potential benefit from implementation of energy efficiency and conservation projects. Besides the possible energy savings, wider socio-economic benefits in WB6 countries include harmonization with EU regulations, reduced dependence on import and thus reduced risk of price shocks and potential reduction of trade deficit, creation of jobs, health benefits, better productivity and improved competitiveness.

However, realizing the full potential of energy efficiency requires removal of many financial, institutional, technical and behavioural barriers, whereby WB6 countries can use the help of institutions which provide technical assistance and funds, beside measures which fall under jurisdiction of governments.

This study aims to focus on the design of a sustainable business model on the development of a biofuel industry in Indonesia.

The changed status from a net oil exporter to net importer in 2004, the highly subsidized price of fossil fuel, the depleting oil resources and a strong dependency on oil for domestic production are the driving forces for introducing biofuel in Indonesia. The Indonesian government enacted an energy policy in 2006 which aims to partially shift fossil fuel consumption to renewable energy sources including biofuel. The mandatory requirement to use biofuel and the given subsidies will help to make biofuel competitive. However, till now, biofuel still has not achieved the aimed target for several reasons, e.g. higher cost of production relative to fossil fuel, distribution barriers due to geographical constraints, reluctance from industry due to uncertain markets and relative low participation from local government. This paper develops strategic analysis based on the diffusion process of biofuel development.

The tools applied are a SWOT analysis, Porter 5 Force analysis, and Business Portfolio analysis to understand the position of the biofuel industry.

This study provides an innovative business model to accelerate the integration of biofuel into the Indonesian energy markets and create profitable and sustainable business.

Launch strategies, marketing techniques and data analytics procedure adopted by a firm before launching a new product.

Academic students and management trainees who want to learn the methodology adopted by firms with respect to strategic management and marketing for launching a new product in Indian market.

Launch plan for Roulette, a premium segment brandy manufactured by John Distilleries Private Limited, has to be designed for Karnataka, Pondicherry and Andhra Pradesh markets in India by the Brand Manager Mr Pundlik Kalburgi. Competitors and target market share needs to be identified for all the three markets. Potential outlets, target outlets, channel-wise sales contribution, depot-wise sales contribution and size of the packs to be produced need to be identified for Karnataka market. These identifications need to be submitted to the chairman of the company and other department heads to implement the launch.

Pareto rule (80/20 rule) application for cost-efficient launch strategy; segmentation and identification of competitors; procedure to identify potential of the launch product and market share that can be targeted; and understanding the complete functioning of alcoholic beverage industry in Indian markets (with special reference to Karnataka) and analysing the market data to build an entire launch plan; 4.1 Identifying channel-wise potential and target outlets for the launch product; 4.2 Identifying potential and target depots and number of outlets under each of the depots; 4.3 How pack size of launching product to be manufactured is decided upon.

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