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1 – 10 of 44
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Article
Publication date: 7 July 2020

Mark Tadajewski and D.G. Brian Jones

420

Abstract

Details

Journal of Historical Research in Marketing, vol. 12 no. 2
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 15 May 2017

Mark Tadajewski and D.G. Brian Jones

This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of…

1426

Abstract

Purpose

This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research.

Design/methodology/approach

A brief review of the (auto)biographical tradition in marketing scholarship leads to a commentary on the four accounts in this issue.

Findings

Highlights of the four portraits are presented and insights into their authors’ lives and careers are offered.

Originality/value

The authors hope this introductory article whets readers’ appetites to learn more about the four contributors whose careers and personal lives are explicated for their consumption.

Details

Journal of Historical Research in Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Content available
Article
Publication date: 30 September 2019

Mark Tadajewski and D.G. Brian Jones

Abstract

Details

Journal of Historical Research in Marketing, vol. 11 no. 4
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 20 November 2017

Mark Tadajewski, Andrew Pressey and D.G. Brian Jones

441

Abstract

Details

Journal of Historical Research in Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 11 July 2019

Mark Tadajewski and Brian Jones

Abstract

Details

Journal of Historical Research in Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 4 November 2013

D.G. Brian Jones and Mark Tadajewski

200

Abstract

Details

Journal of Historical Research in Marketing, vol. 5 no. 4
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 26 April 2013

D.G. Brian Jones and Mark Tadajewski

88

Abstract

Details

Journal of Historical Research in Marketing, vol. 5 no. 2
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 3 August 2012

D.G. Brian Jones

448

Abstract

Details

Journal of Historical Research in Marketing, vol. 4 no. 3
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 8 November 2011

D.G. Brian Jones

350

Abstract

Details

Journal of Historical Research in Marketing, vol. 3 no. 4
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 18 May 2015

D. G. Brian Jones and Mark Tadajewski

236

Abstract

Details

Journal of Historical Research in Marketing, vol. 7 no. 2
Type: Research Article
ISSN: 1755-750X

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