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This paper aims to develop a conceptual framework that clarifies the social supportive role of cancer resource center services in the lives of men with cancer and its impact on their perceived quality of life.

Personal reflections.

The authors put forth a conceptual framework which shows that men with cancer may perceive the availability of four types of social support from others present in a cancer resource center. The perceived availability of social support is posited to enhance their perceptions of their quality of life.

The study yields propositions that may be empirically tested by services and health researchers in future studies. In addition, the research findings may not extend to terminally ill male cancer patients.

Given the health benefits associated with social support, health-care professionals, social workers and cancer center directors should encourage their male cancer patients to participate in cancer resource programing and activities.

Cancer resource centers offer male cancer patients opportunities to enhance their quality of life beyond the use of pharmaceutical drugs or professional medical treatment. The health benefits may lower costs associated with medical expenses.

This study contributes to an emerging paradigm in services marketing. It is one of the first papers to focus on the socially supportive role that cancer resource center services may assume in the lives of men with cancer and those surviving the disease.

The purpose of this paper is to help senior center managers and service researchers understand why some patrons experience health benefits, primarily fatigue relief, through senior center day services participation.

The authors conduct two separate studies at a senior center. The first study represents a grounded theory that offers an original, basic social process regarding mental restoration in senior centers. The second study draws on Attention Restoration Theory (ART) and employs survey methodology.

Senior center patrons who perceive a center's restorative stimuli experience health benefits such as relief from four types of fatigue, enhanced quality of life, and improved physical and mental well-being.

The paper shows that senior centers may be relatively inexpensive, non-medical services that can help patrons relieve fatigue symptoms, which are often treated with pharmaceutical medication and medical visits. A limitation is the small sample size, which restricts generalizability.

The results show that senior center managers may promote patron health by fostering service designs and programs that allow members to temporarily escape from everyday life and interact in an ever-changing environment that fosters a sense of belonging.

Senior center day services help patrons relieve fatigue, and its symptoms, in an affordable, non-medical, and non-pharmaceutical manner.

The paper clarifies the role of senior centers in patrons’ lives by drawing on ART. Senior centers that can offer patrons restorative environments are likely to play a significant role in patrons’ physical, social, and mental well-being.

The purpose of this paper is to put forth an expanded servicescape framework that shows that a perceived servicescape comprises physical, social, socially symbolic, and natural environmental dimensions.

This conceptual paper offers an in‐depth literature review on servicescape topics from a variety of disciplines, both inside and outside marketing, to advance a logical framework built on Bitner's seminal article (1992).

A servicescape comprises not only objective, measureable, and managerially controllable stimuli but also subjective, immeasurable, and often managerially uncontrollable social, symbolic, and natural stimuli, which all influence customer approach/avoidance decisions and social interaction behaviors. Furthermore, customer responses to social, symbolic, and natural stimuli are often the drivers of profound person‐place attachments.

The framework supports a servicescape paradigm that links marketing, environmental/natural psychology, humanistic geography, and sociology.

Although managers can easily control a service firm's physical stimuli, they need to understand how other critical environmental stimuli influence consumer behavior and which stimuli might overweigh a customer's response to a firm's physical dimensions.

The paper shows how a servicescape's naturally restorative dimension can promote relief from mental fatigue and improve customer health and well‐being. Thus, government institutions (e.g. schools, hospitals) can improve people's lives by creating natural servicescapes that have restorative potential.

The framework organizes more than 25 years of servicescape research in a cogent framework that has cross‐disciplinary implications.

The purpose of this paper is to explore black market retailing, with a focus on Colombia’s San Andresitos.

The authors use grounded theory methodology to develop a theoretical framework that explains how consumers rationalize their acceptance, rejection, or tolerance of black market retailing. The authors obtained qualitative data based on reader responses to newspaper articles on San Andresitos and used the responses as qualitative data in comparative analysis to derive a “strategy family” theoretical framework.

The framework advances rationalization techniques that consumers employ to accept, reject, or tolerate the San Andresitos.

Colombians are divided on the legality of the San Andresitos. Although half the informants note the wrongfulness of the San Andresitos, the other half offer reasons to accept or tolerate them.

Legitimate (i.e. lawful) retailers operating in Colombia, or planning to enter, need to realize that local and national government officials support the San Andresitos. Colombia’s legitimate retailers must co-exist with the black market and dissuade consumers from patronizing unauthorized vendors or purchasing illicit goods.

Colombia’s acceptance of its black markets results in consumers inadvertently supporting crime, terrorism, and even bodily harm via the San Andresitos. However, the San Andresitos enable lower-income consumers to gain access to otherwise unattainable merchandise and provide employment through lower-skilled labor.

This paper is one of the first to explore black markets. From a transformative service research perspective, this research reveals how consumers, retailers, and government officials participate in Colombia’s black market, and how their activities serve to harm consumer well-being.

The purpose of this paper is to explore the positive aspects of casinos, and gambling entertainment in particular, by revealing the health potential of these commercial establishments. In doing so, this work helps explain the affinity of Chinese consumers with gambling.

The authors draw on Attention Restoration Theory to put forth a framework on the restorative potential of a casino on human health and its effects on managerial outcomes. The authors use a sample of 605 Chinese tourists in Macau and use both structural equation modeling and moderation analyses.

Tourists’ ability to sense a casino’s restorative potential is positively related to their well-being and their propensity to view Macau as a value, to spend money in Macau and to revisit Macau. Moderation analyses reveal that tourists may still perceive a casino’s restorative qualities regardless of whether they plan to engage in gambling or other activities, are winning or losing money or reside outside mainland China.

The paper links gaming studies to the transformative research paradigm and considers the possibility that some socially unacceptable services may actually be beneficial to human well-being.

The results help clarify why Chinese tourists tend to engage in casino patronage and gambling activities throughout the world.

This work discusses health benefits associated with socially unacceptable products and suggests that many “sinful services” may offer consumers transformative benefits.

The paper is one of the first to explore positive aspects of gambling and spending time in casino environments, while showing that casinos may be “healthy places” for some consumers.

The purpose of this research is to investigate customer purchase of a service organization's logo/branded merchandise as a type of customer voluntary performance behavior.

The article employs three separate studies; two are conducted with customers of Curves, the world's largest fitness franchise, and the other is conducted at a weight‐lifting gym. Two empirical studies test a proposed mediation model using structural equation modeling and bootstrapping techniques. The third study represents a humanistic inquiry that elucidates the social influences that encourage a customer to purchase a service firm's logo products.

The results show that a customer's integration into a service‐based community encourages him or her to purchase the firm's logo merchandise. In addition, a customer's ability to identify with the firm mediates this relationship. The immersion of customers' self‐ and social identities in a firm emerges as a critical factor to enhancing their appreciation of the firm by purchasing financially lucrative logo consumables.

The article theoretically links customer voluntary performance with a customer's integration into a service community (ISC), organizational identification, and pooled associations. Because the concept of ISC is newly coined in this article, researchers are encouraged to develop the concept both empirically and theoretically.

Service and retail managers should understand that a key to selling organizational logo/branded merchandise is to encourage customers to form in‐house social relationships with other customers and employees.

The article demonstrates that service‐based customer communities are often lucrative for service firms. Customers may demonstrate their appreciation for commercially based friendships by purchasing and displaying the host organization's logo products.

This article seeks to illustrate how social commonalities between employees and their customers often result in customers believing that they are entitled to discounts in retail settings.

This study employs survey methodology to reveal the extent to which various social commonalities between customers and service providers encourage customers to believe that they are entitled to financial discounts.

The findings show that commonalities may cause customers to adhere to narcissism – that is, many customers may expect discounts even when they know that employees may jeopardize their jobs by providing them.

Customer relationships dramatically change with commonalities, as customers believe that social relationships propel them to “best customer status” and that they are entitled to discounts.

Customers who become increasingly connected with employees expect relational benefits that usually require time to develop. Retailers that encourage their employees to develop social media bonds with their customers must realize that customers desire to be financially rewarded for maintaining these linkages.

This work reveals that customers who maintain social commonalities with employees expect to receive some type of financial benefit from doing so.

This paper aims to show how instant messaging (IM) service providers are helping and hindering societal mental health among young adults. That is, IM services provide users with an ability to obtain instantaneous and inexpensive support in their time of need. However, excessive internet usage may place IM users at risk of experiencing symptoms associated with internet addiction and adult attention deficit hyperactivity disorder (ADHD).

The authors propose a framework obtained from coding qualitative data. They test the framework with structural equation methodology and latent mean analysis from data collected from younger‐aged Chinese and American IM users in two studies.

Younger‐aged IM users in both China and the US obtain social support from their virtual networks. However, both groups of IM users show signs of elevated levels of internet addiction and of being at risk of experiencing symptoms associated with ADHD.

Excessive IM and internet usage may hinder young adults' mental health, and the problem is likely to grow in the future. The work confirms recent trends in US psychology to consider internet addiction a mental health disorder.

Both service and public health researchers are encouraged to consider the impact of technological services, including internet usage and IM, on consumer health and well‐being. People with ADHD are particularly susceptible to internet addiction; thus, technological services may be damaging society's mental health.

The paper illustrates how researchers can engage in transformative service research, referring to research with implications that affect global consumer health and well‐being. The work also shows a “dark side” to services and the unintended consequences of service technology on public health. Both topics have not been explored in service research.

This article aims to illustrate how service organizations (e.g. cancer resource centers) can create restorative servicescapes. The article addresses whether cancer patients respond favorably to a cancer center's restorative servicescape and explores the reasons they might patronize the center and interact socially with others.

This article synthesizes various streams of literature from services marketing, natural psychology, and cancer and medical research. The study defines and develops the framework's categories and advances propositions based on the framework.

The model proposes that cancer patients should respond favorably to a cancer center's restorative servicescape. By spending time in the center, people living with cancer may be able to remedy four frequently experienced, negative symptoms associated with fatigue.

The study explores a not‐for‐profit cancer resource center that offers members an array of participatory activities within a homelike environment. However, it may be difficult for traditional medical facilities to fashion restorative servicescapes.

The study helps inform medical practitioners about the psychosocial benefits cancer resource centers offer cancer patients. This article provides a discussion regarding a cancer center's development of its Connect‐to‐Care program, based on an oncologist and a cancer center representative joining together to discuss a patient's cancer diagnosis and care.

This article proposes a theoretical understanding on how the physical and restorative qualities of an environment transform human health. It links the services domain to the health sciences and suggests a means by which cancer patients can “do more with less” by combining medical treatment with cancer resource center patronage.

The purpose of this paper is to discuss two parallel but distinct subfields of marketing that share common interests (enhancing consumers’ lives and improving well-being): social marketing and transformative service research. The authors also suggest a research agenda.

The paper offers a conceptual approach and research agenda by comparing and contrasting the two marketing fields of transformative service research and social marketing.

Specifically, this paper proposes three opportunities to propel both fields forward: 1) breaking boundaries that inhibit research progress, which includes collaboration between public, private and nonprofit sectors to improve well-being; 2) adopting more customer-oriented approaches that go beyond the organizational and individual levels; and 3) taking a non-linear approach to theory development that innovates and co-creates solutions.

This paper presents the challenges and structural barriers for two subfields seeking to improve human well-being. This paper is the first to bring these subfields together and propose a way for them to move forward together.