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This paper aims to dissect conceptual and semantic issues surrounding the word “brand.” Theoretical, operational and practical concerns resulting from the term’s use and misuse are exposed, some derived managerial problems are highlighted, and alternatives for resolving the confusing and dysfunctional brand nomenclature are offered.

Comprehensive literature review, i.e. review of an entire population of literature, incorporating content analysis.

A large fraction of empirical brand literature is ambiguous because the definition, meaning and therefore measurement of the focal construct, brand, is unclear. In other words, empirical results throughout the brand literature may apply to “brand” – by one definition or another – but there is no way of knowing which brand interpretation is in use.

A large part of the marketing field does not know what the word “brand” means anymore, a lapse that is widely unrecognized. This paper illuminates the lost knowledge condition and proposes resolution. The present state of theoretical and empirical ambiguity is untenable because so many empirical findings throughout the literature are vitiated.

Capstone subjects which link students approaching graduation with significant experiential learning and relevant industry placements, have the potential to be very valuable to students. This is particularly evident if they are able to critically reflect on the experience. In light of this, the School of Business at the University of Notre Dame Australia, Fremantle campus, sought to embed reflective practice and reflective writing within its Business Internship (capstone) subject. This paper aims to discuss this.

The paper presents a case study approach.

Significant challenges emerged in relation to the student learning experience. Some students did not perceive the value of an internship, or of engaging in a professionally reflective process. Business students' differing academic literacy standards became apparent, as did the diverse experiences of international students. It became evident that students required explicit teaching and more thorough training to understand the value of reflection and to write reflectively where required. Subsequently, reflective writing workshops were trialled and embedded in the subject. Reflective practice enabled students to move to a deeper level of understanding, rather than submitting a superficial retelling of their internship experience.

The value of reflective writing is widely recognised in many disciplines, although its application in Business capstone subjects is relatively new. This merits further scholarship, particularly as capstone subjects are increasingly being used to demonstrate assurance of learning for accrediting agencies in Australia.

Fused‐deposition (FD) is a robotically controlled “fiber” extrusion process that produces a new class of materials with a variety of controllable mesostructural features related to fiber layout and the presence of voids. Mesostructural features of importance to the stiffness and strength of unidirectionally extruded materials were characterized as a function of the processing variables. Samples were made using the Stratasys FDM1600 Modeler with the P400 acrylonitrile‐butadiene‐styrene plastic. Results showed that the void geometry/density and the extent of bonding between contiguous fibers depended strongly on the fiber gap and extrusion flow rate. Settings for minimum void and maximum fiber‐to‐fiber bonding were determined. Void and bond length densities in the plane transverse to the fiber extrusion direction varied from 4 to 16 per cent and 39 to 73 per cent respectively. The results quantify the important mesostructural features as a function of the FD process variables and are expected to find use with other FD materials.

This paper aims to evaluate the success of a Wikipedia editing assessment designed to improve the information literacy skills of a cohort of first-year undergraduate health sciences students.

In this action research case study (known hereafter as “the project” to differentiate this action research from the students’ own research), students researched, wrote and published Wikipedia articles on Australia-centric health topics. Students were given a pre- and post-test to assess levels of self-confidence in finding, evaluating and referencing information. Student work was also analysed in terms of article length and quantity and the type of information sources used.

Tests revealed that students’ self-confidence in their information literacy skills improved overall. Analysis of student work revealed that students wrote longer articles and incorporated more references than expected. References used were of appropriate quality relevant to the article despite minimal instructions.

There are few studies that investigate information literacy development through Wikipedia editing in Australian universities. This study shows that Wikipedia editing is an effective way to carry out student assessment prior to essay writing and an innovative platform to improve information literacy skills in undergraduate students.

In 1867, the author Samuel Langhorne Clemens, better known as Mark Twain, undertook a great pleasure excursion across Europe. Visiting a range of sites, from those associated with the Christian Cult of Death to the notable cultural heritage attractions of the time, Twain published his experiences in what would later become one of the world's best‐selling travelogues; The Innocents Abroad, or the New Pilgrim's Progress. This essay offers a rereading of Twain's encounters, proposing examination of Twain's encounters as timely and useful in addressing what Seaton identifies as a gap in data on thanatourism consumption.

The essay draws on contemporary thanatourism theoretical frameworks, including Seaton's “Continuum of intensity” and “Thanatourism developmental sketch”; Sharpley's “Matrix of dark tourism supply and demand” and Stone and Sharpley's “Dark tourism consumption framework”, among others, to explore Twain's encounters.

Supplemented by a review of recent theoretical thanatourism research, the essay proposes three findings. Finding one illustrates that Twain's encounters, although not always pre‐motivated or purposefully supplied, were emotionally charged and deeply affective experiences, which had the potential to provoke ontological insecurity. Finding two highlights the potential of the geography of death to stimulate emotional reactions and configure individual and societal interactions with death. Finding three argues a need for new methodological approaches to understanding the thanatourism experience; approaches that are empathetically sensitive to the potentially powerful impact of the thanatourism experience.

The essay draws on a classic travelogue to help address the imbalance in knowledge of the thanatourism experience. The essay argues that thanatourism is a layered and complex phenomenon, highly personal and often a potentially powerful and emotionally affective experience.

Alasdair MacIntyre’s path-breaking book After Virtue launched him into a place of prominence in social and moral philosophy. Two central, and still relevant, themes are identifiable in the corpus of MacIntyre’s work. First, advanced modernity is in a perilous state because of the philosophical creation of the emotivist self. Second, virtue must be reclaimed if the crisis in moral philosophy is to be addressed and an institutional world worthy of what we are as human beings is to be built. MacIntyre’s heroic effort in this regard is a new presentation of a Thomistic Aristotelianism but he was not naïve about the chances of his project’s success. Emotivism has made it extremely difficult for a virtue perspective to even gain a hearing. MacIntyre proposed a way forward different from abstract theorising. He felt that at this point we could, and had to, learn how to act from accounts of exemplary lives. This chapter presents the wisdom of legendary basketball coach John Wooden as a contribution to aid in the recovery of virtue. The central claim being made is that it is long overdue that John Wooden should take his rightful place in the virtue tradition in ethics. This work gives John Wooden’s conception of leadership that flows from his understanding of virtue the attention it deserves. The examination of John Wooden’s life undertaken bridges virtue theory and leadership. Several other key elements of MacIntyre’s thought set the structure of the inquiry. The chapter begins with a biographical sketch of Wooden’s life because of the stress that MacIntyre places on tradition and narrative unity. The basis of Wooden’s reflection on virtue, the tradition informing his practical reasoning, is a selected canon of Western civilisation, its great literature and the Bible. The Midwestern values of hard work, honesty, faith, and caring for one’s family are also significant. MacIntyre places great emphasis on the need to understand the story of a life and, in particular, the need to understand how development was aided or hindered in childhood and what kind of apprenticeship into a practice was available. The singular influence John Wooden’s father had on his life is documented. The role that John Wooden’s teachers, coaches and mentors played in initiating him into the practice of coaching is reviewed. The experiential base for Wooden’s derivation of his emotionally healthy definition of success and his well thought out conception of the virtues is thus put in place. MacIntyre summarises the teleological structure of human life and the role of virtue in human flourishing by contrasting man-as-he-happens-to-be with man-as-he-should-be-if-he-realised-his-essential-nature. John Wooden’s Pyramid of Success identifies the combination of personal qualities and values, virtues, that fulfil MacIntyre’s second term, that are intrinsic to reaching one’s potential as a person. The 15 qualities Wooden gives – industriousness, enthusiasm, friendship, loyalty, cooperation, self-control, alertness, initiative, intentness, condition, skill, team spirit, poise, confidence, competitive greatness – are defined and illustrated. The rationale for the qualities and for their placement into a coherent whole is discussed. Basic elements of John Wooden’s leadership genius are then brought out. Leaders need to get the culture right, build cohesive teams, and be guided by a moral topline.

This paper aims to present a first step toward developing a comprehensive methodology for fully resolved numerical simulations of fusion deposition modeling (FDM).

A front-tracking/finite volume method previously developed for simulations of multiphase flows is extended to model the injection of hot polymer and its cooling down.

The accuracy and convergence properties of the new method are tested by grid refinement, and the method is shown to produce convergent solutions for the shape of the filament, the temperature distribution, contact area and reheat region when new filaments are deposited on top of previously laid down filaments.

The present paper focuses on modeling the fluid flow and the cooling. The modeling of solidification, volume changes and residual stresses will be described in Part II.

The ability to carry out fully resolved numerical simulations of the fusion deposition process is expected to help explore new deposition strategies and provide the “ground truth” for the development of reduced-order models.

The present paper is the first fully resolved simulation of the deposition in fusion filament modeling.

A collection of essays by a social economist seeking to balance economics as a science of means with the values deemed necessary to man′s finding the good life and society enduring as a civilized instrumentality. Looks for authority to great men of the past and to today′s moral philosopher: man is an ethical animal. The 13 essays are: 1. Evolutionary Economics: The End of It All? which challenges the view that Darwinism destroyed belief in a universe of purpose and design; 2. Schmoller′s Political Economy: Its Psychic, Moral and Legal Foundations, which centres on the belief that time‐honoured ethical values prevail in an economy formed by ties of common sentiment, ideas, customs and laws; 3. Adam Smith by Gustav von Schmoller – Schmoller rejects Smith′s natural law and sees him as simply spreading the message of Calvinism; 4. Pierre‐Joseph Proudhon, Socialist – Karl Marx, Communist: A Comparison; 5. Marxism and the Instauration of Man, which raises the question for Marx: is the flowering of the new man in Communist society the ultimate end to the dialectical movement of history?; 6. Ethical Progress and Economic Growth in Western Civilization; 7. Ethical Principles in American Society: An Appraisal; 8. The Ugent Need for a Consensus on Moral Values, which focuses on the real dangers inherent in there being no consensus on moral values; 9. Human Resources and the Good Society – man is not to be treated as an economic resource; man′s moral and material wellbeing is the goal; 10. The Social Economist on the Modern Dilemma: Ethical Dwarfs and Nuclear Giants, which argues that it is imperative to distinguish good from evil and to act accordingly: existentialism, situation ethics and evolutionary ethics savour of nihilism; 11. Ethical Principles: The Economist′s Quandary, which is the difficulty of balancing the claims of disinterested science and of the urge to better the human condition; 12. The Role of Government in the Advancement of Cultural Values, which discusses censorship and the funding of art against the background of the US Helms Amendment; 13. Man at the Crossroads draws earlier themes together; the author makes the case for rejecting determinism and the “operant conditioning” of the Skinner school in favour of the moral progress of autonomous man through adherence to traditional ethical values.

Recent corporate scandals such as WorldCom, Enron, and others suggest a failure of corporate governance, that is, of the allocation of power and its lawful use and accountability within the corporation.

This chapter presents a game theoretic model for analyzing the power dynamics among the three groups responsible for oversight in the Anglo-American corporate model – namely the Board of Directors through its audit committee, corporate management, and the external auditors.

The chapter shows, among other findings, that the current governance structure results in an extreme imbalance of power among the three groups that not only permits but even induces management to conceal necessary financial data and often to ignore the long-term interests of the firm.

The chapter also derives changes in principles of governance that can right such imbalances and prevent defalcations from taking place through institutionalizing effective ex-ante checks and balances of power in addition to the ex post measures that come into play only after a wrong has been committed and which are the case with recent exchange rules and Congressional enactments.

None.

No prior analysis along these lines.