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48

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Soldering & Surface Mount Technology, vol. 22 no. 4
Type: Research Article
ISSN: 0954-0911

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44

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Circuit World, vol. 36 no. 4
Type: Research Article
ISSN: 0305-6120

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Article
Publication date: 16 September 2011

Di Bailey

330

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The Journal of Mental Health Training, Education and Practice, vol. 6 no. 3
Type: Research Article
ISSN: 1755-6228

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Book part
Publication date: 17 May 2021

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The Role of External Examining in Higher Education: Challenges and Best Practices
Type: Book
ISBN: 978-1-83982-174-5

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The Cryopolitics of Reproduction on Ice: A New Scandinavian Ice Age
Type: Book
ISBN: 978-1-83867-043-6

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Book part
Publication date: 25 October 2019

James Martin, Jack Cunliffe and Rasmus Munksgaard

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Cryptomarkets: A Research Companion
Type: Book
ISBN: 978-1-83867-030-6

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Book part
Publication date: 30 April 2021

Anita Lavorgna

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Information Pollution as Social Harm: Investigating the Digital Drift of Medical Misinformation in a Time of Crisis
Type: Book
ISBN: 978-1-80071-522-6

Open Access
Article
Publication date: 26 August 2022

Sonia Pedro Sebastiao and Isabel Soares

The concept of environmental diplomacy appears associated with events (conventions) promoted between states and transnational organisations to discuss aspects related to…

5501

Abstract

Purpose

The concept of environmental diplomacy appears associated with events (conventions) promoted between states and transnational organisations to discuss aspects related to regulating the use of natural resources and regulating pollution. In this study, the authors intend to highlight the contribution brought to environmental diplomacy by leading television figure David Attenborough and his focus on the destruction of biodiversity by humans (the problem). It is intended to analyse the frames of his public interventions, comparing them with the prevailing frames in the UNFCCC policies.

Design/methodology/approach

A predominantly inductive method of qualitative and interpretative nature is used. In epistemological terms, the framing analysis stems from a social constructivist perspective. A theoretical model for frame analysis was defined by combining the frameworks proposed by Entman (1993) and Semetko and Valkenburg (2000) and considering previous studies (Anholt, 2015; Seelig, 2019). Analysis scrutinised a two-fold corpus comprising articles regarding actions and statements by David Attenborough published in The Guardian between 2018 and 2020, and the UN's legal framework for climate change.

Findings

The most prominent frames regarding climate crisis in transnational policies are responsibilities. Attenborough's calls for action highlight the frames of “morality”, “responsibilities” and “problems”. However, it is necessary to make a distinction between the discourse used in transnational treaties and that by Attenborough. In the former, discourse is more technical and impersonal, presented in a structure of legal diplomas and barely accessible to the public. In contrast, Attenborough's speech is more emotional, appealing and sometimes dramatic. His message is transmitted straightforwardly to the public in a pedagogical, personal tone.

Social implications

The choice of high-profile personalities like David Attenborough as ambassadors has implications in the visibility of the environmental cause, and in the multiplication of initiatives that denounce environmental degradation.

Originality/value

This study explores and analyses the narrative construct regarding climate change as carried out by a trusted and respected media voice. The authors intend to contribute to understanding the amplification role of public figures in controversial issues and diplomatic matters. The main contribution of this study is to highlight the strategic nature of the choice of SDA by political powers to voice the drama of climate emergency.

Details

Journal of Communication Management, vol. 27 no. 2
Type: Research Article
ISSN: 1363-254X

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Book part
Publication date: 1 January 1997

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Automated Information Retrieval: Theory and Methods
Type: Book
ISBN: 978-0-12266-170-9

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Article
Publication date: 6 July 2012

Peter McGill

243

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Tizard Learning Disability Review, vol. 17 no. 3
Type: Research Article
ISSN: 1359-5474

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