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To provide an interview with Mark Batey, R&D Director of E‐Metrixx & Joint Chairman of the Psychometrics at Work Research Group at Manchester Business School.

This briefing is prepared by an independent interviewer.

Dr Batey is an international authority on the Psychology of Creativity. In 2009, he was ranked second in the world for published research into creativity and in 2010, appeared with Lord Robert Winston on BBC's Child of Our Time. He presented at the 2010 HR Conference on the topic of “Addressing the Creativity Crisis,” looking at what we should be doing to develop creativity within ourselves and our organizations.

Provides guidance on how to change the culture of an organization to encourage creativity and how creativity can help businesses to survive turbulent markets.

Dr Batey draws on his experiences as a Psychologist and Chair of the Psychometrics at Work Research Group to offer businesses a new model for working. His research and training covers areas including: creativity, personality, financial behaviour, risk behaviour; attitudes towards fraud, emotional intelligence, and a whole different range of things related to how individuals can be different from one another. Through his interview, Dr Batey highlights how we can use this knowledge to work more effectively.

The purpose of this paper is to explore the mental health literacy of students. This study is part of the growing interest in mental health literacy among young people.

Over 400 university students indicated their knowledge of over 90 psychiatric illnesses labels derived from DSM:IV. They rated disorders on six questions concerning whether they had heard of the disorder; knew anybody with it; could define or describe it; knew what causes it; whether those with it can be cured; and whether it is common.

On average, participants had heard of just over one‐third of the various illnesses. Those who rated the conditions as more common deemed them to have more known causes and to be more curable. Emotionally intelligent, open‐to‐experience females who had studied relevant academic subjects claimed to be better informed. The participant's age and personality, as well as whether they had studied clinical psychology, related to their awareness.

The paper favours recognition of mental disorders over an attempt to understand how well young people understand mental illness.

No study has attempted this methodology in the study of mental health literacy.

The purpose of this study is uncovering the connotative and symbolic meaning of “luxury-lite brands” [轻奢].

Applying mixed methods, this study conducted two studies: (1) a semiotic analysis of a focus group discussion and 10 interviews on luxury-lite brands and (2) a content analysis of 248 Weiblog posts from 10 luxury-lite brands in a two-month period.

Study 1 showed that luxury-lite brands are interpreted as foreign brands that serve people's needs for social presence, and symbolize youthfulness, tastefulness, and aspirations. Other descriptors of luxury-lite brands included unique design, and less than the best quality offered by luxury brand. Study 2 suggested brands are missing out on a wide range of stories that resonate with their core segments in their social media advertising.

Based on the definition of luxury-lite brands in the context of China proposed by the researchers, we recommend that managers broaden topics of stories, make more effort to create desirable symbolic brand meaning, and use social media to excite these young crowds.

Luxury-lite brands have been a cultural sign in the Chinese market projected to grow into an over 90 billion USD business by 2025. Therefore, an insightful understanding of the masstige market of China is a must for any Western masstige brand to be successful and competitive.

Prison populations in Western countries are characterised by a high hepatitis C prevalence. This reflects a high rate of imprisonment for drug related offences. Prison entrants who are HCV‐negative face a significant risk of acquiring hepatitis C. Effective prevention strategies and successful treatment of a significant percentage of hepatitis C‐positive inmates could reduce the risk of transmission in the prison context significantly. Several reports of treating hepatitis C in prisoners in major facilities have been published. We report our experience of establishing a liver clinic service in two regional prisons in New South Wales, Australia. Liver biopsy requirements to access treatment in Australia meant that only 46 of 196 reviewed patients were able to commence treatment in our 5‐year experience. Treatment completion rate was 61% and end of treatment viral response was 57%. The removal of liver biopsy requirements in Australia in April 2006 has freed up access to treatment and our results encourage further effort to optimise the process of assessment and treatment in this high‐risk population.

At a recent meeting of the Manchester section of the Society of Chemical Industry, Professor F. Gowland Hopkins, in an interesting paper entitled “Some Chemical Qualities of the Living Cell,” referred to the important part which vitamins play in foods, and to the dangers arising from the continual ingestion of chemical preservatives in foods. Professor Gowland Hopkins observed that the conception of a vitamin had certain encrustations about it which prevented everybody accepting what were really said to be very important scientific facts. He had not attempted to define a vitamin. In an adult community, under good economic conditions, the need for something other than a supply of energy did not seem to assert itself, because the vitamins were always present in all natural foods. Special circumstances were required to make their importance obvious, or they would have been discovered many years ago instead of in the past ten years or so. Being connected with the subject of diet they naturally attracted the attention of quacks, and therefore a good deal of nonsense had been written about them; while, on the other hand, it was equally true what was written about vitamins gave a great opportunity for trade stunts. Vitamins had not yet been isolated, so that their chemical composition was unknown. What he wished to urge was that the facts known about vitamins were important. You may feed an animal upon a diet consisting of the most excellent protein and really superior fat and best carbohydrate in the market, and supply it with the necessary salts in the right ratio. So long as those materials were pure and not mixed with traces of any other ingredients the dietary would be eaten, enjoyed, fully digested, thoroughly broken down in the body and its energy extracted, and yet any animal continuing to eat it would inevitably die. In order to convert that dietary into a perfect one for the maintenance of life materials must be added which acted in almost infinitesimal concentration within the cellular structure of the living organism. The only present definition of a vitamin of a definite constitution was that it was a substance of extreme nutritive importance which acted in infinitesimal concentration. In the case of Fat Soluble Vitamin A. 0·004 mgms added to a synthetic dietary made just the dilference between certain death and excellent life in the case of a rat weighing 100 grms. They must not despise the rat; it was, in all essentials, of the same physical constitution as human beings. In the case of a 70 kgm man 2½ mgs would be required to bridge the difference between health and death. Only under exceptional circumstances, such as a state of war, did the lack of vitamins intrude itself in respect of adults, but the feeding of infants must be placed in a different category.

This paper aims to present an interdisciplinary approach for the development and design of place brands, which goes far beyond communication strategies and advertising campaigns. The so-called “Brand-driven Identity Development of Places” (short: BIDP) approach provides a structured three-phase model that can serve as a practical guide for the development of commercial, touristy, urban and rural places.

Longitudinal collaborative action research over a time span of 20 years plus extended case study research supported the evolution of the BIDP approach.

BIDP is a circular three-phase model starting with the definition of the intended place brand identity, which in Phase 2 becomes translated into concrete touchpoint experiences along the main constituents of the place, and finally materialising into the new place format. The case study of the City of Innsbruck is prototypically used to illustrate the application of the designed approach and to report achieved results.

Place brand development based on translating socio-cultural meanings into touchpoint experiences to materialise and align place constituents is opening up new avenues to initiate and govern place development. At present, the approach is based on case studies in the western region of Austria and South Tyrol.

The three-phase model represents a practical tool for place brand managers, who want to renew and to develop their place format in a structured way. The BIDP model can be applied for all forms of places.

Foremost, the described place branding collaborations reassure the proposition of Olins (2002) and Schmidt (2007) that place branding is a crucial internal project that unites groups of people around a common strategic vision providing sense and direction besides reaching out to the traditional customer–stakeholder audience.

A structured model for brand-driven place development, which evolved during 20 years of longitudinal collaborative action research with executives and representatives of commercial, touristy, urban and rural places, BIDP locks into anthropological research findings where cultural meanings are considered as the main source for the construction of brand identities.

This paper aims to ascertain whether halal certification mark, halal brand quality and halal awareness influence Nigerian consumers when making buying decisions.

The researchers reflect on the newly collected data to shed light on the above issues from the perspective of Nigerian consumers. To this end, a questionnaire was developed and used to collect data from 282 respondents. The data collected were analyzed using both descriptive and inferential statistics.

This study found that halal certification mark and halal brand quality are the most influential factors that contributed to the consumers’ buying decisions in Nigeria.

Based on the findings of this study, the researchers have argued that more efforts are needed in the area of halal awareness in Nigeria. Similarly, the study argues that halal brand quality should always be held at the esteemed position. Based on the study’s findings, the authors have been able to fill the literature gap, particularly in the context of the Nigerian halal industry.