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Article
Publication date: 1 August 1988

A. H. Walle

A close reading of the Gospels of The New Testament reveal that the various authors were clearly aware of certain key principles of marketing and advertising which we have…

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Abstract

A close reading of the Gospels of The New Testament reveal that the various authors were clearly aware of certain key principles of marketing and advertising which we have rediscovered in the twentieth century. Specifically, the pros and cons of “global” vs. “local” marketing and copywriting were understood and the authors made conscious choices to cater to various target markets. In addition, the basic techniques of public relations and lobbying were clearly understood and consciously applied. The examples presented are not isolated analogies quoted out of context; the various authors clearly comprehended the basic principles of marketing and overtly orchestrated them in thoughtful and coherent ways. A study of The New Testament, therefore, reveals the significant degree to which ancient people were aware of advertising and marketing techniques. How marketing, as a discipline, can help other scholars interpret the events they study is described.

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European Journal of Marketing, vol. 22 no. 8
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 March 2003

deHaven-Smith Lance

This essay argues that the teachings and ethos of Jesus are needed in public administration to address a potentially fatal weakness in modern industrial republics. The…

Abstract

This essay argues that the teachings and ethos of Jesus are needed in public administration to address a potentially fatal weakness in modern industrial republics. The latter are increasingly prone to domestic tyranny and international imperialism, because the values that once constrained them, and which once were thought to be self-evident, have been traced to Christian doctrines discredited by science. The first half of the essay chronicles the failure of the West either to live well without these values, or to find an alternative foundation for them. The second half of the essay shows that this dilemma can be overcome by differentiating the teachings of Jesus from the doctrines of Christianity

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International Journal of Organization Theory & Behavior, vol. 6 no. 1
Type: Research Article
ISSN: 1093-4537

Article
Publication date: 24 February 2021

Matthew Mark Tyson and Nicholas J. Sauers

The purpose of this study is to examine school leaders' experiences with adoption and implementation of artificial intelligence systems in their schools. It examined the…

Abstract

Purpose

The purpose of this study is to examine school leaders' experiences with adoption and implementation of artificial intelligence systems in their schools. It examined the factors that led educational administrators to adopt one artificial intelligence program (ALEKS) and their perceptions around the implementation process.

Design/methodology/approach

This was a qualitative case study that included structured interviews with seven individuals who have adopted artificial intelligence programs in their schools. Participants were identified through purposive and snowball sampling. Interview transcripts were analyzed and put through a two-step coding process involving in vivo coding as well as pattern coding.

Findings

Two major themes emerged from this study pertaining to the state of the diffusion of artificial intelligence through the adoption and implementation process. The findings indicated that school leaders were actively engaged in conversations related to AI adoption and implementation. They also created structures (organizational) to ensure the successful adoption and implementation of artificial intelligence.

Originality/value

This is an original study that examined the experiences of school leaders who have adopted and implemented artificial intelligence in their schools. The body of literature related to artificial intelligence and school leadership is extremely limited.

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Journal of Educational Administration, vol. 59 no. 3
Type: Research Article
ISSN: 0957-8234

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Content available
Article
Publication date: 23 January 2007

Matthew Howarth

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Abstract

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Strategic Direction, vol. 23 no. 2
Type: Research Article
ISSN: 0258-0543

Case study
Publication date: 20 January 2017

David Austen-Smith, Daniel Diermeier and Eitan Zemel

In late 2009 Toyota became the subject of media and U.S. government scrutiny after multiple deaths and injuries were attributed to accidents resulting from the unintended…

Abstract

In late 2009 Toyota became the subject of media and U.S. government scrutiny after multiple deaths and injuries were attributed to accidents resulting from the unintended and uncontrolled acceleration of its cars. Despite Toyota's voluntary recall of 4.2 million vehicles for floor mats that could jam the accelerator pedal and a later recall to increase the space between the gas pedal and the floor, the company insisted there was no underlying defect and defended itself against media reports and regulatory statements that said otherwise. As the crisis escalated, Toyota was further criticized for its unwillingness to share information from its data recorders about possible problems with electronic throttle controls and sticky accelerator pedals, as well as braking problems with the Prius. By the time Toyota Motor Company president Akio Toyoda apologized in his testimony to the U.S. Congress, Toyota's stock price had declined, in just over a month, by 20 percent---a $35 billion loss of market value.

Understand the strategic and reputational nature of crises Recognize the challenges of managing a crisis Learn the requirements for building trust in a crisis Understand the challenges of managing a crisis that may not be the company's fault Identify the strategic business problem in a crisis Understand how corporate structure may help or hinder effective crisis management Understand the media landscape and its impact on crisis management

Book part
Publication date: 25 July 2015

Mark Manolopoulos

Given the multiplying and intensifying global systemic crises (ecological, financial, etc.), the question of revolution resurfaces. The paper addresses a crucial dimension…

Abstract

Given the multiplying and intensifying global systemic crises (ecological, financial, etc.), the question of revolution resurfaces. The paper addresses a crucial dimension of this question: the issue of revolutionary leadership. Two exemplary leaders are analysed: Jesus of Nazareth and Ernesto ‘Che’ Guevara. The key purpose of the analysis is to show how these ‘pure-hearted’ leaders were ‘paradoxically’ willing to employ ‘dirty hands’, which in this context denotes revolutionary violence. Consequently, while peaceful approaches to structural transformation are obviously preferable, revolutionary violence should remain an ethical option.

Key findings advanced by the article include: (i) confirmation of the reasonableness of remaining actively open to the option of an ethical revolutionary violence; (ii) recognition that revolutionary love involves a dimension of hate; and (iii) confirmation that Jesus was a political revolutionary.

The paper is innovative and valuable in several respects: (i) it dares to broach the question of revolution; (ii) it shows how ‘the ethical’ may be inclusive of ethical violence; (iii) it challenges mainstream perceptions of Jesus as strictly a religious/apolitical figure, recalling and foregrounding his radical political dimension.

Details

Conscience, Leadership and the Problem of ‘Dirty Hands’
Type: Book
ISBN: 978-1-78560-203-0

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Article
Publication date: 31 May 2005

David Coyle, Mark Matthews, John Sharry, Andy Nisbet and Gavin Doherty

Although mental health problems increase markedly during adolescent years, therapists often find it difficult to engage with adolescents. The majority of disturbed…

Abstract

Although mental health problems increase markedly during adolescent years, therapists often find it difficult to engage with adolescents. The majority of disturbed adolescents do not receive professional mental health care and of those who do fewer still will fully engage with the therapeutic process (Offer et al. 1991; US Surgeon General 1999). Personal Investigator (PI) is a 3D computer game specifically designed to help adolescents overcome mental health problems such as depression and help them engage more easily with professional mental health care services. PI is an implementation of a new computer mediated model for how therapists and adolescents can engage. The model has its theoretical foundations in play therapy and therapeutic storytelling and applies current research on the educational use of computer gaming and interactive narrative systems to these foundations. Previously demonstrated benefits of computer games and interactive narrative systems in education include increased motivation, increased self‐esteem, improved problem solving and discussion skills and improved storytelling skills (Bruckman 1997; Bers 2001; Robertson 2001; Robertson and Oberlander 2002; Bers et al. 2003; Squire 2003). PI aims to take advantage of these benefits in a mental health care setting. PI incorporates a goal‐oriented, strengths based model of psychotherapy called Solution Focused Therapy (SFT). By engaging adolescents, in a client‐centred way, it aims to build stronger therapeutic relationships between therapists and adolescents. PI is the first game to integrate this established psychotherapy approach into an engaging online 3D game. Results of trials of PI with four adolescents, referred to clinics for issues including anxiety and behaviour problems, attempted suicide, and social skills difficulties, are presented.

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Interactive Technology and Smart Education, vol. 2 no. 2
Type: Research Article
ISSN: 1741-5659

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Article
Publication date: 1 March 2002

John Richard Edwards, Trevor Boyns and Mark Matthews

The use of accounting to help apply the principles of scientific management to business affairs is associated with the adoption of standard costing and budgetary control…

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Abstract

The use of accounting to help apply the principles of scientific management to business affairs is associated with the adoption of standard costing and budgetary control. This first British industry‐based study of the implementation of these calculative techniques makes use of the case study research tool to interrogate archival data relating to leading iron and steel companies. We demonstrate the adoption of standard costing and budgetary control early on (during the inter‐war period) by a single economic unit, United Steel Companies Ltd, where innovation is attributed to the engineering and scientific background and US experiences of key personnel. Elsewhere, significant management accounting change occurred only with the collapse in iron and steel corporate profitability that began to become apparent in the late 1950s. The process of accounting change is addressed and the significance for our study of the notions of evolution and historical discontinuity is examined. The paper is contextualised through an assessment of initiatives from industry‐based regulatory bodies and consideration of the economic circumstances and business conditions within which management accounting practices were the subject of radical revision.

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Accounting, Auditing & Accountability Journal, vol. 15 no. 1
Type: Research Article
ISSN: 0951-3574

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Abstract

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Reference Reviews, vol. 20 no. 1
Type: Research Article
ISSN: 0950-4125

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Article
Publication date: 1 November 2001

Mark D. Matthews

Examines aspects of local enterprise in Wales during the Industrial Revolution and seeks to place the historical experience of such within the wider debates surrounding…

571

Abstract

Examines aspects of local enterprise in Wales during the Industrial Revolution and seeks to place the historical experience of such within the wider debates surrounding the relationship between enterprise and economic development. Study of this period has traditionally focused attention on the discontinuity precipitated by the impact of industrialism and particularly on the development of large‐scale factory production. Within Welsh history this focus has largely obscured an examination of local developments to the process of economic development, with the result that there has been no possibility for discussion of, or participation in, gradualist accounts of such development. This study seeks to demonstrate that part of the economic development experienced during the period was generated as a result of indigenous enterprise, and therefore raises the possibility of continuity within certain areas of Welsh economic development ‐‐ prior to the influx of English enterprise and capital at the end of the eighteenth century.

Details

Management Decision, vol. 39 no. 9
Type: Research Article
ISSN: 0025-1747

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