A close reading of the Gospels of The New Testament reveal that the various authors were clearly aware of certain key principles of marketing and advertising which we have…
A close reading of the Gospels of The New Testament reveal that the various authors were clearly aware of certain key principles of marketing and advertising which we have rediscovered in the twentieth century. Specifically, the pros and cons of “global” vs. “local” marketing and copywriting were understood and the authors made conscious choices to cater to various target markets. In addition, the basic techniques of public relations and lobbying were clearly understood and consciously applied. The examples presented are not isolated analogies quoted out of context; the various authors clearly comprehended the basic principles of marketing and overtly orchestrated them in thoughtful and coherent ways. A study of The New Testament, therefore, reveals the significant degree to which ancient people were aware of advertising and marketing techniques. How marketing, as a discipline, can help other scholars interpret the events they study is described.
This essay argues that the teachings and ethos of Jesus are needed in public administration to address a potentially fatal weakness in modern industrial republics. The latter are increasingly prone to domestic tyranny and international imperialism, because the values that once constrained them, and which once were thought to be self-evident, have been traced to Christian doctrines discredited by science. The first half of the essay chronicles the failure of the West either to live well without these values, or to find an alternative foundation for them. The second half of the essay shows that this dilemma can be overcome by differentiating the teachings of Jesus from the doctrines of Christianity
In late 2009 Toyota became the subject of media and U.S. government scrutiny after multiple deaths and injuries were attributed to accidents resulting from the unintended…
In late 2009 Toyota became the subject of media and U.S. government scrutiny after multiple deaths and injuries were attributed to accidents resulting from the unintended and uncontrolled acceleration of its cars. Despite Toyota's voluntary recall of 4.2 million vehicles for floor mats that could jam the accelerator pedal and a later recall to increase the space between the gas pedal and the floor, the company insisted there was no underlying defect and defended itself against media reports and regulatory statements that said otherwise. As the crisis escalated, Toyota was further criticized for its unwillingness to share information from its data recorders about possible problems with electronic throttle controls and sticky accelerator pedals, as well as braking problems with the Prius. By the time Toyota Motor Company president Akio Toyoda apologized in his testimony to the U.S. Congress, Toyota's stock price had declined, in just over a month, by 20 percent---a $35 billion loss of market value.
Understand the strategic and reputational nature of crises Recognize the challenges of managing a crisis Learn the requirements for building trust in a crisis Understand the challenges of managing a crisis that may not be the company's fault Identify the strategic business problem in a crisis Understand how corporate structure may help or hinder effective crisis management Understand the media landscape and its impact on crisis management
Given the multiplying and intensifying global systemic crises (ecological, financial, etc.), the question of revolution resurfaces. The paper addresses a crucial dimension…
Given the multiplying and intensifying global systemic crises (ecological, financial, etc.), the question of revolution resurfaces. The paper addresses a crucial dimension of this question: the issue of revolutionary leadership. Two exemplary leaders are analysed: Jesus of Nazareth and Ernesto ‘Che’ Guevara. The key purpose of the analysis is to show how these ‘pure-hearted’ leaders were ‘paradoxically’ willing to employ ‘dirty hands’, which in this context denotes revolutionary violence. Consequently, while peaceful approaches to structural transformation are obviously preferable, revolutionary violence should remain an ethical option.
Key findings advanced by the article include: (i) confirmation of the reasonableness of remaining actively open to the option of an ethical revolutionary violence; (ii) recognition that revolutionary love involves a dimension of hate; and (iii) confirmation that Jesus was a political revolutionary.
The paper is innovative and valuable in several respects: (i) it dares to broach the question of revolution; (ii) it shows how ‘the ethical’ may be inclusive of ethical violence; (iii) it challenges mainstream perceptions of Jesus as strictly a religious/apolitical figure, recalling and foregrounding his radical political dimension.
Although mental health problems increase markedly during adolescent years, therapists often find it difficult to engage with adolescents. The majority of disturbed…
Although mental health problems increase markedly during adolescent years, therapists often find it difficult to engage with adolescents. The majority of disturbed adolescents do not receive professional mental health care and of those who do fewer still will fully engage with the therapeutic process (Offer et al. 1991; US Surgeon General 1999). Personal Investigator (PI) is a 3D computer game specifically designed to help adolescents overcome mental health problems such as depression and help them engage more easily with professional mental health care services. PI is an implementation of a new computer mediated model for how therapists and adolescents can engage. The model has its theoretical foundations in play therapy and therapeutic storytelling and applies current research on the educational use of computer gaming and interactive narrative systems to these foundations. Previously demonstrated benefits of computer games and interactive narrative systems in education include increased motivation, increased self‐esteem, improved problem solving and discussion skills and improved storytelling skills (Bruckman 1997; Bers 2001; Robertson 2001; Robertson and Oberlander 2002; Bers et al. 2003; Squire 2003). PI aims to take advantage of these benefits in a mental health care setting. PI incorporates a goal‐oriented, strengths based model of psychotherapy called Solution Focused Therapy (SFT). By engaging adolescents, in a client‐centred way, it aims to build stronger therapeutic relationships between therapists and adolescents. PI is the first game to integrate this established psychotherapy approach into an engaging online 3D game. Results of trials of PI with four adolescents, referred to clinics for issues including anxiety and behaviour problems, attempted suicide, and social skills difficulties, are presented.
The use of accounting to help apply the principles of scientific management to business affairs is associated with the adoption of standard costing and budgetary control…
The use of accounting to help apply the principles of scientific management to business affairs is associated with the adoption of standard costing and budgetary control. This first British industry‐based study of the implementation of these calculative techniques makes use of the case study research tool to interrogate archival data relating to leading iron and steel companies. We demonstrate the adoption of standard costing and budgetary control early on (during the inter‐war period) by a single economic unit, United Steel Companies Ltd, where innovation is attributed to the engineering and scientific background and US experiences of key personnel. Elsewhere, significant management accounting change occurred only with the collapse in iron and steel corporate profitability that began to become apparent in the late 1950s. The process of accounting change is addressed and the significance for our study of the notions of evolution and historical discontinuity is examined. The paper is contextualised through an assessment of initiatives from industry‐based regulatory bodies and consideration of the economic circumstances and business conditions within which management accounting practices were the subject of radical revision.
Examines aspects of local enterprise in Wales during the Industrial Revolution and seeks to place the historical experience of such within the wider debates surrounding the relationship between enterprise and economic development. Study of this period has traditionally focused attention on the discontinuity precipitated by the impact of industrialism and particularly on the development of large‐scale factory production. Within Welsh history this focus has largely obscured an examination of local developments to the process of economic development, with the result that there has been no possibility for discussion of, or participation in, gradualist accounts of such development. This study seeks to demonstrate that part of the economic development experienced during the period was generated as a result of indigenous enterprise, and therefore raises the possibility of continuity within certain areas of Welsh economic development ‐‐ prior to the influx of English enterprise and capital at the end of the eighteenth century.
In turbulent times like these, practical wisdom from the religious and spiritual traditions can provide new grounding. In the Christian tradition, practical wisdom can be…
In turbulent times like these, practical wisdom from the religious and spiritual traditions can provide new grounding. In the Christian tradition, practical wisdom can be derived from exegesis of New Testament texts. Text exegesis can be integrated in executive education/formation, even in secular settings. This paper aims to discuss the issues.
A symbolic narrative method is applied to demonstrate how practical wisdom can be discerned from religious texts. Transposed to an interfaith or secular environment, the use of exegesis in executive formation is explained based on Winnicott's theory of transitional objects.
Christian social ethics could be enriched by a renewed interest in wisdom that sources itself in biblical exegesis. This interdisciplinary paper explores the nature of practical wisdom as inspired by biblical exegesis applying a symbolic‐narrative method. This method is applied within the context of a humanistic Christology that reveals the wisdom of Jesus in his human capacity. This is illustrated by the exegesis of the New Testament text “The feeding of the five thousand”. In a conclusion and outlook the value of interfaith text exegesis in management education in a secular context is explored based on the personal experience of the author in executive formation.
Interdisciplinarity combined with methodological rigor in a biblical approach to practical wisdom is highlighted in the paper.