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Abstract

Details

George Spencer Brown's “Design with the NOR”: With Related Essays
Type: Book
ISBN: 978-1-83982-611-5

Article
Publication date: 8 June 2021

Frank Alpert, Mark Brown, Elizabeth Ferrier, Claudia Fernanda Gonzalez-Arcos and Rico Piehler

This study aims to investigate marketing managers’ views on the existence and nature of the academic–practitioner gap in the branding domain.

Abstract

Purpose

This study aims to investigate marketing managers’ views on the existence and nature of the academic–practitioner gap in the branding domain.

Design/methodology/approach

Using a purposive sampling method, the researchers conduct semi-structured qualitative interviews with 20 experienced marketing managers from a wide range of industries and organisations, whose roles are focussed on the planning, implementation and management of broad marketing and branding strategies.

Findings

Branding practitioners have little or no contact with academics and their theories-in-use with regard to brand management suggest they do not consider academic research relevant to their work.

Research limitations/implications

The process of describing and explaining the gap provides valuable insights into bridging the gap; it provides actionable branding strategies that include raising awareness, building relationships, improving the benefits offer and communicating more effectively.

Practical implications

This research has practical implications for branding academics. The interviewed practitioners confirm the gap, viewing it as academics’ (not practitioners’) problem and responsibility. They characterise it as a branding problem that academics can overcome using branding strategies, to establish themselves as credible sources of branding expertise for practitioners. Key areas for increasing collaboration stem from practitioners’ desire for independent, credible, ethical and timely third-party advice on branding issues; relevant, timely and shorter professional branding education across their organisations; and closer connections with universities to identify new branding talent and ideas.

Originality/value

To the best of the authors’ knowledge, this paper is the first to empirically examine and recommend solutions to the academic-practitioner gap in the branding domain by studying marketing professionals with branding responsibilities, using in-depth interviews.

Details

Journal of Product & Brand Management, vol. 31 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Abstract

Details

Learning and Teaching in Higher Education: Gulf Perspectives, vol. 10 no. 2
Type: Research Article
ISSN: 2077-5504

Article
Publication date: 18 September 2017

Deirdre Butler, Margaret Leahy, Michael Hallissy and Mark Brown

The purpose of this paper is to describe an innovative model of teacher professional learning that has evolved over a decade (2006 to 2016).

Abstract

Purpose

The purpose of this paper is to describe an innovative model of teacher professional learning that has evolved over a decade (2006 to 2016).

Design/methodology/approach

Working in a range of different school contexts, in conjunction with an ongoing engagement with the research literature, has enabled the development over three phases of a robust yet flexible framework that meets teachers’ expressed needs. At the same time, the framework helps to shift teachers’ pedagogical orientations, as the learning design supports school-focused, job-embedded teacher professional learning, which challenges more traditional instructional environments by infusing digital technologies and other elements of twenty-first century skills into teaching and learning.

Findings

Building on the experiences of the first two phases, the paper reports the most recent phase which expands on the emergence of a fourth wave of online learning to design and develop a massive open online course (MOOC) that potentially enables the massive scaling up of access to this already validated model of teacher professional development. The importance of maintaining key elements, threshold concepts and signature pedagogies in the design of MOOCs for teacher professional learning are discussed, and the paper concludes with early lessons from this latest work in progress.

Originality/value

Challenges are identified relating to the design of the social supports within the MOOC structure to sustain the collaboration, dialogue and ongoing reflection observed across Phases 1 and 2 that are necessary for the changes in pedagogical orientation and classroom practices.

Details

Interactive Technology and Smart Education, vol. 14 no. 3
Type: Research Article
ISSN: 1741-5659

Keywords

Content available
Article
Publication date: 7 April 2015

Mark Brown

109

Abstract

Details

Tizard Learning Disability Review, vol. 20 no. 2
Type: Research Article
ISSN: 1359-5474

Article
Publication date: 2 October 2017

Elaine James, Chris Hatton and Mark Brown

The purpose of this paper is to analyse rates of inpatient admissions for people with learning disabilities in England and to identify factors associated with higher rates…

Abstract

Purpose

The purpose of this paper is to analyse rates of inpatient admissions for people with learning disabilities in England and to identify factors associated with higher rates of inpatient admission.

Design/methodology/approach

Secondary analysis of data submitted as part of the Transforming Care programme in England.

Findings

2,510 people with learning disabilities in England were inpatients on 31st March 2016. Findings indicate that people with learning disabilities are at risk of higher rate of inpatient admission than can be explained by prevalence within the general population; this risk may be associated with areas where there are higher numbers of inpatient settings which provide assessment and treatment for people with learning disabilities.

Research limitations/implications

Variability in the quality of the data submitted by commissioners across the 48 Transforming Care Plan areas mean that greater attention needs to be paid to determining the validity of the common reporting method. This would improve the quality of data and insight from any future analysis.

Practical implications

The study’s findings are consistent with the hypothesis that geographical variations in the risk of people with learning disabilities being admitted to inpatient services are not consistent with variations in prevalence rates for learning disability. The findings support the hypothesis that building alternatives to inpatient units should impact positively on the numbers of learning disabled people who are able to live independent lives.

Originality/value

This is the first study which examines the data which commissioners in England have reported to NHS England on the experience of people with learning disabilities who are admitted as inpatients and to report on the possible factors which result in higher rates of inpatient admission.

Details

Tizard Learning Disability Review, vol. 22 no. 4
Type: Research Article
ISSN: 1359-5474

Keywords

Article
Publication date: 7 August 2017

Mark Brown, Barbara Minsky, Richard Voss and Eren Ozgen

The purpose of this paper is to investigate the relation between countries’ values of individualism/collectivism and organizations’ top management team (TMT) pay…

Abstract

Purpose

The purpose of this paper is to investigate the relation between countries’ values of individualism/collectivism and organizations’ top management team (TMT) pay structures. Individualistic countries are expected to prefer more hierarchical TMT pay structures and collectivist countries are expected to prefer more egalitarian TMT pay structures. The manuscript also investigates the international implications of the relation between TMT pay structures and organizational performance. Specifically, it is proposed that a country’s level of individualism/collectivism will mediate the relation between TMT pay structure hierarchy and organizational performance.

Design/methodology/approach

A pooled sample of data from 56 organizations in 12 countries was used to investigate the research questions. Individualism/collectivism was measured using country specific individualism/collectivism scores and top management pay structures were operationalized using Gini coefficients. Organizational performance was evaluated using return on assets.

Findings

Support was found both for a preference for more hierarchical TMT pay structures in individualistic countries, and that a country’s level of individualism/collectivism mediates the relationship between an organization’s top management’s pay structure and company performance.

Originality/value

Findings demonstrate that organizations use pay structures consistent with their environments. Results suggest cultural dimensions can contribute to understanding cross-national TMT pay structures and that national culture plays a significant role in the relationship between TMT pay structure and company performance.

Details

Evidence-based HRM: a Global Forum for Empirical Scholarship, vol. 5 no. 2
Type: Research Article
ISSN: 2049-3983

Keywords

Article
Publication date: 20 January 2022

Leon Conrad

Blake is relatively well-known, but who was J M Robertson? What's his connection with George Spencer-Brown? And how exactly did J M Robertson influence George Spencer-Brown?

Abstract

Purpose

Blake is relatively well-known, but who was J M Robertson? What's his connection with George Spencer-Brown? And how exactly did J M Robertson influence George Spencer-Brown?

Design/methodology/approach

George Spencer-Brown (1923–2016) is the author (among other works) of the undeservedly little-known book, Laws of Form (1969/2011), which was a key inspiration for Niklas Luhmann (1927–1998). But what inspired George Spencer-Brown? This paper explores two key influences on George Spencer-Brown and his work: the English poet and artist, William Blake (1757–1827) and the Scottish rationalist, politician and author, J M Robertson (1856–1933).

Findings

The paper points to a broken link between George Spencer-Brown's work and Niklas Luhmann's.

Originality/value

These questions are explored from two perspectives: first, George Spencer-Brown's works and their debt to (1) Blake's work, from which he quotes in a number of instances and to (2) J M Robertson's (in particular, the latter's Letters on Reasoning (1905) and Rationalism (1912)); second, my personal connection to Spencer-Brown, who mentored me through Laws of Form and with whom I developed a close friendship involving regular weekly telephone conversations for the greater part of the last four years of Spencer-Brown's life. I share anecdotes and stories that connect George Spencer-Brown and J M Robertson that span George Spencer-Brown's lifetime – from his school days to his dying days. Both Blake's and Robertson's influences are relevant to Spencer-Brown's view of morality. The paper looks at specific connections between Blake's work and J M Robertson's on the one hand and George Spencer-Brown's on the other.

Details

Kybernetes, vol. 51 no. 5
Type: Research Article
ISSN: 0368-492X

Keywords

Book part
Publication date: 8 July 2021

Mike Zundel, Anders La Cour and Ghita Dragsdahl Lauritzen

George Spencer Brown is best known for his book Laws of Form, which elaborates a primary algebra of distinctions and forms capable of dealing with self-referential…

Abstract

George Spencer Brown is best known for his book Laws of Form, which elaborates a primary algebra of distinctions and forms capable of dealing with self-referential equations reflective of paradoxes in logic. The book has received little attention in mathematics, but it has greatly influenced cybernetics, communications, and ecological theories. But Spencer Brown also published poetry and stories, often under different names, and he practiced as a psychotherapist. Our chapter elaborates the utility of Laws of Form relating to organizational paradox before considering Spencer Brown’s other works in relation to his mathematics. Invoking philosophy, psychoanalysis and art, we suggest that these indicate a further distinction that sets all forms against the “nothing”: a wholeness or unity from out of which all distinctions, all words, meaning and life – but also all silence, nonsense and death – emerge in paradoxical opposition. Reading Spencer Brown not through the prism of mathematics, but as an evocative invitation to engage with the fissures that animate art and human life, highlights the paradoxical interplay of organization and violence; and how tragedy, suffering, sympathy and love should be more prominent in organizational research.

Details

Interdisciplinary Dialogues on Organizational Paradox: Investigating Social Structures and Human Expression, Part B
Type: Book
ISBN: 978-1-80117-187-8

Keywords

Book part
Publication date: 8 March 2021

Franz Hoegl

Abstract

Details

George Spencer Brown's “Design with the NOR”: With Related Essays
Type: Book
ISBN: 978-1-83982-611-5

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