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Transitions are transformation processes in which society changes in a fundamental way over a generation or more. Although the goals of a transition are ultimately chosen by society, governments can play a role in bringing about structural change in a stepwise manner. Their management involves sensitivity to existing dynamics and regular adjustment of goals to overcome the conflict between long‐term ambition and short‐term concerns. This article uses the example of a transition to a low emission energy supply in the Netherlands to argue that transition management provides a basis for coherence and consistency in public policy and can be the spur to sustainable development.

To gain insight in how policy makers work and learn, in‐depth interviews were held with seven Dutch policy makers working on global sustainability issues. The focus of the interview was on the information needs, information gathering practices, and working styles of the policy makers. Our results indicate that policy makers have a strong need for information on linkages between different policy problems, and on different cultural perspectives on those problems. Information gathering is marked by an emphasis on information filtering towards the policy issue at hand. Finally, policy makers appear to be predisposed to an application‐oriented working style. The combination of an application‐oriented working style with a policy‐driven search for information seems inadequate for satisfying policy makers’ information needs. Current learning practices among policy makers appear to be inadequate for coping with complexity.

This paper aims to elucidate what concepts of encroachment in business-to-consumer markets explain the market share increase of companies with sustainability value propositions. It documents the encroachment field, analyses the practice of ten companies and proposes and defines the additional concept of transparency encroachment.

Semi-structured interviews were conducted with representatives of companies with an increase in customers and market share due to their sustainability value proposition. These were supplemented with secondary data, like documented interviews, sustainability reports and reports on market development. The interview transcripts and secondary data notes were coded using template analysis.

As the literature on encroachment assumes that new value propositions take away market share from incumbents due to advantages for customers, it is questionable whether it can explain how value propositions with advantages for society as a whole can encroach markets. The results of this study show that the dominant forms of encroachment in the current literature – high-end encroachment, low-end encroachment and business model encroachment – can only partly explain encroachment through sustainability value propositions. An additional encroachment form is identified: transparency encroachment.

This research adds greater clarity to what companies do when they encroach markets with sustainability value propositions. Furthermore, the pattern of transparency encroachment is discussed to define the common aspects of this concept and to argue why these aspects are needed for encroachment. It implies that marketing activities should start from the perception that customers are allies – and not kings – in the development toward higher levels of sustainability.

The paper offers practical implications insofar as it deconstructs three aspects of transparency encroachment that are enacted by companies. Customer awareness, unique experience and customer contribution are all needed to enact transparency encroachment. It is argued that other companies introducing sustainability value propositions to encroach markets should find their own application of these three aspects to create the potential for successful encroachment.

Because of the focus on sustainability aspects of value propositions, this study generates knowledge about the marketing and encroachment of products with a relatively positive impact on society. Adoption of the identified concept of transparency encroachment contributes to sustainable development.

To date, there has been very little marketing research that explores the role of sustainability value propositions in the encroachment of markets. Nonetheless, nowadays customers seem to look beyond their own benefits and are increasingly demanding a new approach that builds upon the sustainability aspects of products. This research adds greater clarity to encroachment through sustainability value propositions.

This paper raises a question of how to assess the effectiveness of foresight activity. Among the various assessments of foresight activity, the author explores how to develop and assess an individual’s abilities in relation to foresight activity. More specifically, the author suggests a possible metric for assessing how foresight activity can help individuals cultivate self-efficacy toward postulated futures. This paper aims to propose that researchers and practitioners working in foresight can leverage the concept of self-efficacy toward futures to develop a method of evaluating foresight activities on an individual level.

To assess the concept of self-efficacy toward futures, this research identifies the factors that could create a possible metric of self-efficacy with respect to various futures on an individual level. For this study, citizens living in Korea participated in a futures studies program, where the author measured and analyzed to what extent participatory foresight activities could help these individuals perceive their own self-efficacy toward futures. The changes in the participants’ attitudes were measured by conducting the survey before and after the program.

Based on the literature review and a survey, the author crafted a potential self-efficacy in relation to a scale of futures, which consists of four subscales: an ability to shape new meanings, an ability to challenge the status quo, an ability to make a decision and put it into action and an ability to learn something new by cooperating with others. These abilities are believed to be relevant elements to prepare for, adapt to and evolve with social changes. This paper also uses the possible metric to assess the effectiveness of foresight activity in Korea and argues that foresight activity helps Korean individuals perceive self-efficacy toward postulated futures.

Researchers attempted to answer the question of what foresight activities are generally useful to laypersons. The author proposes that perceiving self-efficacy toward futures is one of the efficacies that foresight pursues. The author endeavors to create a metric to assess the effectiveness of foresight attempts to identify which capabilities can be developed through participation in foresight activities.