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The purpose of this article is to present and revisit the role of rhetoric and narratives in management research and practice.
Abstract
Purpose
The purpose of this article is to present and revisit the role of rhetoric and narratives in management research and practice.
Design/methodology/approach
The authors revisit the insights from previous work on the role of rhetoric and narratives in management research and introduce new perspectives based on the original contributions included in this special issue.
Findings
There is an ongoing need to stress the importance of narrative and rhetorical perspectives in management research, specifically for exploring the managing of meanings, the coaching of virtues and the mediating of rhetoric.
Originality/value
The paper revisits and provides new insights on the role of rhetoric and narratives in management research and emphasizes the interrelationship between both, specifically by focusing on the conceptual framework of Kenneth Burke, whose work can be situated at the intersection of rhetoric and narrative.
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Keywords
Professor Slawomir Magala is a full professor of Cross-Management at the Department of Organization and Personnel Management in Rotterdam School of Management (RSM), Erasmus…
Abstract
Purpose
Professor Slawomir Magala is a full professor of Cross-Management at the Department of Organization and Personnel Management in Rotterdam School of Management (RSM), Erasmus University (RSM, 2015). His education stems from Poland, Germany and the USA, and has taught and conducted research in China, Egypt, Kazakhstan, Croatia, Estonia, the United Kingdom and Namibia. He is a former Chair for Cross-Cultural Management at RSM and has achieved many things, from being editor-in-chief of the Journal of Organizational Change Management (JOCM), to receiving the Erasmus Research Institute in Management (ERIM) Book Award (2010), for The Management of Meaning in Organizations (Routledge, 2009). It has received honors for being the best book in one of the domains of management research. It was selected by an academic committee, consisting of the Scientific Directors of CentER (Tilburg University), METEOR (University of Maastricht) and SOM (University of Groningen). All these research schools are accredited by the Royal Netherlands Academy of Arts and Sciences (KNAW). The paper aims to discuss this issue.
Design/methodology/approach
This is a review of Professor Slawomir Magala’s contributions as editor of Journal of Organizational Change Management.
Findings
Slawomir (Slawek) Magala will be known for many contributions to social, organizational, managerial research, and it will be remembered that he has created a great legacy in the field of cross-cultural competence and communication on processes of sense making in professional bureaucracies. He has authored and co-authored many publications including articles, books, professional publications, book contributions and other outputs, and is an established professor of cross-cultural management at the Department of Organization and Personnel Management in RSM, Erasmus University. He will be known for his work as editor of Qualitative Sociology Review, and one of the founding members of the Association for Cross-Cultural Competence in Management, not to mention the Journal of Organizational Change Management. Many of his articles have appeared regularly in leading refereed journals, such as the European Journal of International Management, Public Policy, Critical Perspectives on International Business and Human Resources Development International. His greatest legacy is in the field of cross-cultural management, but branches out to many other management studies.
Research limitations/implications
The research is limited to his work in capacity of editor of Journal of Organizational Change Management.
Practical implications
This review provides a guide for positive role model of an excellent editorship of a journal.
Social implications
Magala’s legacy acknowledges this research and its power to create numerous papers and attract a lot of attention (Flory and Magala, 2014). Because of these conferences, these empirical findings have led to disseminating the conference findings with JOCM (Flory and Magala, 2014). According to them, narrative research has become a respectable research method, but they also feel that it is still burdened with a lot of controversies on with difficulties linked to applying it across different disciplines (Flory and Magala, 2014).
Originality/value
The review covers the creative accomplishment of Professor Magala as editor.
Details
Keywords
The purpose of this paper is to introduce this special issue on the subject of the rhetoric and narratives in management research.
Abstract
Purpose
The purpose of this paper is to introduce this special issue on the subject of the rhetoric and narratives in management research.
Design/methodology/approach
The paper reviews selected contributions to the 4th Conference on Rhetoric and Narratives in Management Research held on March 24‐26, 2011 at the ESADE campus in Barcelona.
Findings
The paper reveals various views of rhetoric and narratives in management research including plagiarism, individual (personal) narratives , material and spiritual narratives and deception in storytelling.
Originality/value
The paper provides a useful introduction to the various papers on rhetoric and narratives in management research.
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Marja Flory and Oriol Iglesias
The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives in management research and practice.
Abstract
Purpose
The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives in management research and practice.
Design/methodology/approach
Conceptual implications are drawn from the analysis and discussion of the papers of this special issue, as well as from previous literature.
Findings
Managers and researchers will be unable to explore the potential of narratives and stories fully if, at the same time, they do not deeply comprehend the underpinnings of rhetoric.
Originality/value
The paper further discusses the role of rhetoric and narratives in management research and practice and also explores the relationships between rhetoric and narratives.
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Keywords
Matthew A. Hawkins and Fathima Z. Saleem
Stories draw meaning from narratives. The resulting narrative component in a story is entirely personal or contains fragments of organizational and/or societal narratives…
Abstract
Purpose
Stories draw meaning from narratives. The resulting narrative component in a story is entirely personal or contains fragments of organizational and/or societal narratives. Therefore, understanding how stories obtain these narrative fragments is critical to offering valid interpretations of narratives based on stories. In an effort to advance narrative research, the purpose of this paper is to address this fundamental question: How do stories obtain their reflected narrative fragments? Without a firm understanding of how stories draw meaning from narratives, the critical role of disentangling compound narratives from stories – interpretation – remains suspect.
Design/methodology/approach
The findings are drawn from extant research and prior conceptualizations, and the story formulation model is introduced.
Findings
Through the introduction of the story formulation model, it is shown that personal narratives are omnipresent within collective narratives. Additionally, the analysis indicates there are two stages in which narrative interaction occurs, during the formulation of stories and during the formulation of narratives.
Originality/value
The findings have significant impact on the interpretation of stories, as well as furthering the understanding of how stories draw their meaning from narratives. In particular, the omnipresence of personal narratives within stories is particularly relevant for interpreting stories and narratives. Therefore, this paper offers a framework in which to conceptualize the story formulation process and contributes to story and narrative analysis research methodologies.
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Oriol Iglesias and Eduard Bonet
The purpose of this paper is to build a conceptual framework that enables an improved comprehension of how brand meaning is constructed.
Abstract
Purpose
The purpose of this paper is to build a conceptual framework that enables an improved comprehension of how brand meaning is constructed.
Design/methodology/approach
Conceptual implications are drawn from an analysis and discussion of the literature in the fields of brand management, meanings, rhetoric, and narratives.
Findings
Brand managers are progressively losing control over the multiple sources of brand meaning. Brand meaning is co‐created during the consumer‐brand relationship and the customer‐perceived brand meaning is re‐interpreted at each touchpoint that a consumer has with a managerially determined brand interface, a brand employee, or an external stakeholder.
Originality/value
“Persuasive brand management” is presented as a new approach to brand management. It considers that the main activities of managers regarding brand strategy decisions involve processes of interpreting and creating meanings; as well as persuading a wide diversity of internal and external stakeholders.
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– The purpose of this paper is to explore the differences between objective language and narratives and how differences affect rhetoric.
Abstract
Purpose
The purpose of this paper is to explore the differences between objective language and narratives and how differences affect rhetoric.
Design/methodology/approach
Conceptual implications are drawn from an analysis and discussion of the literature in the fields of autopoiesis, meanings and narratives.
Findings
Only narratives convey the experience of objectivity, which makes them more effective to persuade people to change than just providing “objective” data and explanatory knowledge.
Originality/value
The paper discusses how the projection of meaning is not an experience but knowledge. Meaning is experienced as an empirical property of the perceived.
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