Search results

1 – 3 of 3
Article
Publication date: 28 May 2024

Hasnan Baber, Mina Fanea-Ivanovici, Marius-Cristian Pana and Alina Magdalena Manole

Video streaming consumption has become a social and economic phenomenon in an age where the share of online entertainment has become larger and larger in the total entertainment…

Abstract

Purpose

Video streaming consumption has become a social and economic phenomenon in an age where the share of online entertainment has become larger and larger in the total entertainment pie. Besides the advancement of technology, the pandemic further contributed to its development. The aim of this study is to analyze the role of price consciousness, anti-socializing behavior and choice of content in shaping the video streaming consumption. Furthermore, we look at the moderating role of gender and marital status on the hypothesized relationships.

Design/methodology/approach

The data were collected from a sample of 533 Romanian respondents, and it was processed using Partial Least Square structural equation modeling. In addition, Necessary Condition Analysis was used to assess the necessity effect size of an independent variable for a specific outcome of a dependent variable.

Findings

We find that the main hypotheses are confirmed, and that gender as a moderating variable negatively influences the relationship between anti-socializing behavior and video streaming consumption.

Research limitations/implications

Besides the main findings pertaining to video streaming consumption determinants, psychology scholars concerned about the relationship between anti-socializing behavior and video streaming consumption as a part of the total time spent online could also benefit from the current findings.

Practical implications

The results of this study will be helpful to industry players in designing their video streaming offer after taking into consideration the influence of the discussed variables on the consumption behavior.

Social implications

While anti-socializing behavior drives consumers to a digital environment for which they control the settings, the content being streamed is a cultural product, influenced by society and its consumption immerses the viewer in the cultural mores of the time and place the content was created in or depicts; hence, anti-socializing behavior does not mean a complete break from society, but rather a different instantiation of people’s need to connect with their social environment.

Originality/value

The novelty of this research stands in the integration of anti-socializing behavior as an explanatory factor of video streaming consumption, which has not yet been used in models explaining online consumption so far.

Details

Online Information Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 11 August 2022

Hasnan Baber, Marius-Cristian Pană and Mina Fanea-Ivanovici

The tourism industry has a huge potential, and the return to its state prior to the COVID-19 pandemic is a large stake for any economy. Tourism e-WOM is an important contributor…

Abstract

Purpose

The tourism industry has a huge potential, and the return to its state prior to the COVID-19 pandemic is a large stake for any economy. Tourism e-WOM is an important contributor towards attracting visitors and choosing tourism destinations. Drawing from the value and personality theories, the aim of this study is to investigate the factors determining e-WOM intentions in tourism.

Design/methodology/approach

Based on a sample of 469 responses collected online from a random sample of Romanians and using partial least squares structural equation modelling, the authors hereby analyze the influence of economic, emotional, social and altruistic values on e-WOM intentions, and the moderating effects of the big five personality traits (openness, conscientiousness, extraversion, agreeableness and neuroticism) on this relationship.

Findings

The results of the study revealed that except economic value, all the exogenous (emotional, social and altruistic) values have a positive influence on the e-WOM intentions. However, the study further suggested that the big five personality traits do not moderate the relationship between the value factors and e-WOM intentions.

Research limitations/implications

The influence of perceived value will be useful for building a stout marketing strategy and to describe e-WOM behaviour among Romanians.

Practical implications

Tourism service providers can promote their services by stressing the various types of value bestowed by their offers.

Originality/value

Although inspired by existing research, the current study is original in that the model used has not yet been proposed before, all the more so for the particular case of the tourism industry.

Details

European Journal of Innovation Management, vol. 27 no. 2
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 4 April 2022

Dorina Lazar and Cristian Marius Litan

This paper aims to study through a comprehensive set of socioeconomic indicators the regional level of well-being achieved in Romania, and monitor the improvements and disparities…

Abstract

Purpose

This paper aims to study through a comprehensive set of socioeconomic indicators the regional level of well-being achieved in Romania, and monitor the improvements and disparities in well-being after a decade of accession to the European Union.

Design/methodology/approach

A dashboard of 20 socioeconomic indicators for measuring nine dimensions of well-being for Romanian counties is proposed. Using the Adjusted Mazziotta-Pareto method are built composite indicators, which allow us to assess the trend of overall welfare scores for each county. The data are collected at the county level, for 42 counties, and each year from 2006 to 2017, from administrative sources.

Findings

The overall well-being index has an increasing trend for all counties, but the growth rate varies from one county to another. The economic factors, geographic location and share of the urban population matter. For most counties, the evolution of well-being scores is below that recorded at the country level. Romania has registered significant improvements in health, housing, income and access to public utilities dimensions. The counties are ranked by level of well-being. Some empirical measures suggest a slight tendency of socioeconomic disparities to increase over time.

Originality/value

The paper attempts to fill some gaps in measuring the level and disparities of welfare in a fast-growing emerging economy. The Romanian regional context is to a lesser extent explored in a multidimensional approach, from spatial and temporal points of view.

Details

International Journal of Social Economics, vol. 49 no. 7
Type: Research Article
ISSN: 0306-8293

Keywords

1 – 3 of 3