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This chapter examines the ecotopian activist tradition through an exploration of existing literature, within a context of the processes of activism, identity and place which arise from the communitarian impulse. The initial part of the chapter sets out utopian communitarianism into separate phases. Each phase is examined for the exogenous and internalised motivations that compel people in different eras to participate in intentional living projects be they religious, autonomous, or environmental. The chapter develops these themes further by applying Sargisson's study of intentional communities to the discussion. The chapter attempts to ground this discussion within the context of the wider understandings of green utopian practice, such as Barry's ‘Concrete Utopian’ realism or de Geus's ‘utopia of sufficiency’.

To explore the essential elements of a ‘green art of living’: an enjoyable, elegant, graceful and simultaneously low impact lifestyle.

The theoretical analysis is based on a critical reading and literature study of the texts of various prominent ecological utopian thinkers in the history of political philosophy.

In an ecologically sustainable society first priority must be given to re-examination of the proper ‘ecological limits’ of the current lifestyles and ‘arts of living’ in the Western world. The exact form or shape that people give to their lives is less important than their overall commitment to live within the ecological boundaries set by our earth.

A green, ecologically responsible society cannot do without a certain degree of moderation, self-restraint and simpler and less consumption-oriented lifestyles. However, in this chapter it is shown that such a society will not lead to impoverishment and austerity. An ecological society founded on voluntary simplicity will not be frugal or poor, but creates ample opportunities for its citizens to lead attractive, pleasurable, fulfilling and high-quality lives.

The main focus of this chapter is to explore whether ecological utopias are capable of providing a useful contribution to our quest for an ecologically responsible future and sustainable society, and in what specific ways. I shall develop a model of ecological utopias as a distant point of orientation, or as a ‘navigational compass’. In this model ecotopias may gradually influence the course of concrete decision making in the direction of a future sustainable society. In this context, a strategic issue to be confronted by the green movement is to look for an eco-friendly view on ‘the good life’ and the ‘art of living’. The basic dimensions of a sustainable lifestyle and an utopian inspired ecological ‘art of living’ are that society's focus should be shifted from ‘having’ to ‘being’, and to find a balanced configuration of the vita activa: action, work and labour. It is also vital to find forms of hedonism which are independent of mass consumerism, to relate our material consumption to our ecological footprints in systematic ways, and to cultivate ecological virtues and moral character.