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Article
Publication date: 3 June 2019

Carl A. Boger Jr, Jookyung Kwon and Marisa Ritter

Beer style consumers identify themselves more with a beer style, craft or national, rather than with brands. Tribal brand researchers have suggested that beer style consumers feel…

Abstract

Purpose

Beer style consumers identify themselves more with a beer style, craft or national, rather than with brands. Tribal brand researchers have suggested that beer style consumers feel an intense sense of belonging to a beer style tribe, which may not lead to loyalty to their beer style. The purpose of this paper is to test whether public commitment to defend or spread positive word-of-mouth (WoM) about their beer style influences the development of loyalty among beer style consumers toward their beer style.

Design/methodology/approach

The authors surveyed 400 beer style consumers and used the structural equation modeling approach to examine the loyalty relationships between beer style consumers and their beer style. The authors followed Oliver’s cognitive-affective-conative loyalty framework to test these relationships. Then, the authors tested whether a verbal commitment to defend or spread positive WoM about their beer style strengthens loyalty between beer style consumers and their beer style.

Findings

Satisfaction of beer style consumers toward their beer style does not lead them to be willing to pay a premium price for their beer style. However, by including a public commitment to defend or spread positive WoM about their beer style, beer style consumers are more willing to pay a premium price for their beer style even in the presence of an intense sense of belonging to a beer style tribe.

Originality/value

Soliciting public commitment influences the development of loyalty among tribal consumers, which may also influence nontribal consumers. In addition, the inclusion of public commitment to Oliver’s loyalty framework, i.e., cognitive-affective-public commitment-conative, extends the use of Oliver’s model to consumer tribes. Finally, this study also suggests that the relationship between having a sense of belonging to a consumer tribe and willingness to pay a premium price can be influenced by a public commitment without first establishing brand satisfaction by consumers.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 21 May 2024

Anna Marisa Yonas

The purpose of this self-study is to analyze my experiences learning in Poland, the country where Nazis imprisoned and murdered my family. I share findings from multiple museum…

Abstract

Purpose

The purpose of this self-study is to analyze my experiences learning in Poland, the country where Nazis imprisoned and murdered my family. I share findings from multiple museum locations, including implications for history teachers, teacher educators and visitors to Holocaust museums.

Design/methodology/approach

I participated in a ten-day professional development seminar designed for American teachers to visit Poland. To allow for self-study after the trip, I maintained a reflexive journal and photographic records of each day I was in Poland. I analyze these data in conjunction with publicly available data from the museums and historical sites I visited in Poland.

Findings

The findings suggest that teachers can face many challenges when learning in a land of traumatic absences. Many challenges stem from the absences of buildings and survivors, as those may be integral to place-based learning. Testimonies and first-person accounts may ameliorate these challenges for teachers engaging in place-based learning. Additionally, teachers may use these accounts to bring a pedagogy of remembrance from Poland to their classrooms.

Originality/value

This study is not under review with another journal.

Details

Social Studies Research and Practice, vol. 19 no. 2
Type: Research Article
ISSN: 1933-5415

Keywords

Book part
Publication date: 11 November 2014

Tatiana Albanez and Gerlando Augusto Sampaio Franco de Lima

According to the market timing theory, firms try to take advantage of windows of opportunity to raise capital by exploiting temporary cost fluctuations of alternative financing…

Abstract

Purpose

According to the market timing theory, firms try to take advantage of windows of opportunity to raise capital by exploiting temporary cost fluctuations of alternative financing sources. In this context, the main objective of this paper is to examine the influence and persistence of market timing in the financing decisions of Brazilian firms that launched IPOs in the period from 2001 to 2011.

Methodology/approach

We analyze the influence of past market values on the capital structure of these firms, based on the main models proposed by Baker and Wurgler (2002), adapted to reflect the characteristics of Brazilian firms’ financial statements.

Findings

We find evidence of market timing, but this behavior is not sufficiently persistent in the period studied to the point of determining these firms’ capital structure. We believe the fact that Brazilian companies rarely carried out follow-on primary equity issues after floating their capital in the period analyzed, due to the presence of more advantageous financing sources (particularly from the national development bank, BNDES), explains the results. Therefore, Brazilian firms appear to be pay heed to different funding sources, in search of windows of opportunity, to guide their financing decisions and determine their capital structures.

Originality/value

The Brazilian capital market has been developing intensely in recent years, making it increasingly relevant to analyze the financing and investment decisions of the country’s listed companies. The Brazilian literature on capital structure is extensive, but few works have addressed the issue of market timing.

Details

Emerging Market Firms in the Global Economy
Type: Book
ISBN: 978-1-78441-066-7

Keywords

Article
Publication date: 3 April 2017

Elena Navarro-Astor, Marisa Román-Onsalo and Margarita Infante-Perea

Through a systematic literature review covering 15 years, this paper aims to identify and annotate the barriers that hinder the career development of women working in the…

4924

Abstract

Purpose

Through a systematic literature review covering 15 years, this paper aims to identify and annotate the barriers that hinder the career development of women working in the construction industry. Furthermore, it describes publication trends that have contributed to the evolution of the topic.

Design/methodology/approach

A systematic literature review of credible sources in different databases has been carried out for the period from 2000 to 2015. By means of thematic analysis, a data set of 60 articles has been analysed.

Findings

The topic has been and still is of interest to the research community. Women who work in the construction industry in different countries confront numerous career barriers, the more frequent being the difficulty of balancing work and family, and the lack of professionalism in human resource management.

Research limitations/implications

Some publications related to the topic might have been inadvertently omitted. Hopefully, this paper can be valuable for informing future research directions.

Practical implications

The paper is useful to human resource managers to understand how their practices influence women’s career development, gender equity and organisational injustice, and how to improve them. It informs policies to reduce gender discrimination and guides researchers interested in gender diversity in the industry.

Social implications

A clear vision of career barriers affecting women is required to find solutions and improve the fairness and justice of business practices.

Originality/value

Previous studies do not offer a comprehensive and up-to-date review covering such a wide time period and so many countries. It will have implications in the identification of initiatives critical to achieving lasting change in gender equity in the construction industry.

Details

Journal of Engineering, Design and Technology, vol. 15 no. 2
Type: Research Article
ISSN: 1726-0531

Keywords

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