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Article
Publication date: 7 August 2009

Mario Joseph Miranda and László Kónya

Retailers who stay open for longer times may be overestimating demand during these times and might struggle to turn round a profit by operating extended trading hours. This paper…

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Abstract

Purpose

Retailers who stay open for longer times may be overestimating demand during these times and might struggle to turn round a profit by operating extended trading hours. This paper aims to analyse the frequency and time at which consumers make unscheduled store visits in order to suggest ways that retailers might use to attract more patronage in this mode of grocery shopping.

Design/methodology/approach

The research methodology includes administration of a structured questionnaire among randomly selected shoppers, exiting two supermarkets across a major Australian city. The survey seeks information about various aspects of shopping behaviour, in a range of contexts and within selected demographics. Two econometric models aimed at predicting frequencies and times of the day that shoppers do unscheduled shopping are constructed.

Findings

The study identifies shopping profiles of consumers who are inclined to make unscheduled visits to the grocers.

Research limitations/implications

The investigation does not discriminate between idiosyncratic unscheduled purchase behaviour during extended trading times on weekdays and weekends. Greater understanding of the extenuating factors that encourage unscheduled shopping on Sundays will give an added dimension to the policy issues debate on Sunday trading.

Practical implications

Retailers can attempt to condition their patrons to expand purchases during the time the store keeps its doors open longer.

Originality/value

The findings could impel retailers during the extended trading times, to take affirmative actions to make customers' unscheduled visits more experiential, and help the stores achieve higher customer outlays.

Details

Management Research News, vol. 32 no. 9
Type: Research Article
ISSN: 0140-9174

Keywords

Article
Publication date: 14 June 2013

Mario Joseph Miranda and Narissara Parkvithee

Purpose – The purpose of this paper is to describe a study, conducted in Thailand, which examined the working class and middle class consumers’ evaluation and purchase intentions…

1785

Abstract

Purpose – The purpose of this paper is to describe a study, conducted in Thailand, which examined the working class and middle class consumers’ evaluation and purchase intentions of high equity versus low equity Thai fashion labels of sophisticated and standard apparel, outsourced for production to three Asian countries of varying manufacturing competence. Design/methodology/approach – Data from a field survey was analysed through a 2×2×3 factorial design and the influence of a particular factor over the others in specific scenarios was observed. Findings – Consumers from both social classes are inclined to be partial to a specific quality dimension of their national brands made abroad. When considering purchase of reputed brands of standard products, working class consumers are particularly concerned about the item's country‐of‐origin (COO). On the other hand, middle class consumers’ apprehensions of multi‐featured products’ COO run across both high and low equity brands. Research limitations/implications – Common methods bias may have occurred in this study as a result of respondents in the self‐report survey wanting to avoid cognitive dissonance, trying to correlate their responses with their answers to previous questions. Practical implications – Consumers belonging to a particular social segment in the brands’ home country can be encouraged to buy their national brands produced abroad on the promise that these products will deliver their favoured quality features. Originality/value – The research results are presented in the form of a consumer typology based on the dimensions of perceived quality, and explain the effect of the interaction of country's competence, brand equity and product purchase involvement on middle class and working class consumers’ evaluation and purchase intention of brands outsourced for production abroad.

Details

Marketing Intelligence & Planning, vol. 31 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 1 November 2004

Dmitry V. Vedenov, Mario J. Miranda, Robert Dismukes and Joseph W. Glauber

An economic analysis is presented of the Standard Reinsurance Agreement (SRA), the contract governing the relationship between the Federal Crop Insurance Corporation and the…

Abstract

An economic analysis is presented of the Standard Reinsurance Agreement (SRA), the contract governing the relationship between the Federal Crop Insurance Corporation and the private insurance companies that deliver crop insurance products to farmers. The paper outlines provisions of the SRA and describes the modeling methodology behind the SRA simulator, a computer program developed to assist crop insurers and policy makers in assessing the economic impact of the Agreement. The simulator is then used to analyze how the SRA affects returns from underwriting crop insurance. The results are presented in aggregate and also at the regional and individual company levels.

Details

Agricultural Finance Review, vol. 64 no. 2
Type: Research Article
ISSN: 0002-1466

Keywords

Article
Publication date: 1 April 1988

Paul Nieuwenhuysen

The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online…

Abstract

The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online information and documentation work. They fall into the following categories:

Details

The Electronic Library, vol. 6 no. 4
Type: Research Article
ISSN: 0264-0473

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