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Article
Publication date: 10 July 2017

Mario Duarte Canever, Maria Renata Martínez Barral and Felipe Garcia Ribeiro

The purpose of this paper is to explore the causal links between public and private university environments and the entrepreneurial intention (EI) of students.

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Abstract

Purpose

The purpose of this paper is to explore the causal links between public and private university environments and the entrepreneurial intention (EI) of students.

Design/methodology/approach

The impact of different university environments on the students’ EI was checked using a model adapted from Krueger et al. (2000). The study comprised a sample of students enrolled in business administration from three public and three private universities at first semester (freshmen) and at the last two semesters (senior) in Brazil. The model was measured through various questions and later assessed by principal component analysis to build constructs. Via t-test and path analysis the EI and the antecedents were subjected to a comparative analysis to test the equality of the models across the four categories emerged.

Findings

The two main types of Brazilian university environments (public and private) do not present significant differences in the way they influence EI and its antecedents. Both the tests of means and the tests of measurement of the structural relations between constructs confirm this finding with only a few exceptions. The result of this study is opposed to other studies carried out in Brazil, by showing that the public university environment is not worse for the entrepreneurship than the private. The environmental effects are mostly equal and they as a whole are not conducive to the development of EI.

Research limitations/implications

The study comprises business students only, and enrolled on regular universities. It is worth highlighting that evidence was brought to the debate for a group of universities in Brazil. Replicating the study with students from other areas and other universities, as well as students in Master’s and Doctorate programs could enrich the analyses.

Practical implications

This study provides insight into entrepreneurship education, as to which the university environment is conducive to the entrepreneurship. It brings insights for the development of entrepreneurial universities.

Originality/value

This study contributes to understanding the differences between the public and private universities environment regarding students’ EI.

Details

Education + Training, vol. 59 no. 6
Type: Research Article
ISSN: 0040-0912

Keywords

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Article
Publication date: 14 March 2008

Mario Duarte Canever, Hans C.M. Van Trijp and George Beers

The paper seeks to delineate the emergence of demand chain management (DCM) from a theoretical perspective and to illustrate its occurrence in practice.

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2989

Abstract

Purpose

The paper seeks to delineate the emergence of demand chain management (DCM) from a theoretical perspective and to illustrate its occurrence in practice.

Design/methodology/approach

The DCM concept is examined empirically through a case study with retailers involved in the beef chain in the state of Rio Grande do Sul (Brazil).

Findings

The paper reveals that the DCM concept derives from the supply chain management (SCM) concept, but with a strong emphasis on demand management due to the incorporation of the market orientation perspective. In the beef business in the Rio Grande do Sul, two distinct practices were observed: SCM and DCM practice. The SCM practice is tightly related to the traditional beef market, whereas the DCM practice emphasizes understanding customers and the sequential capabilities for responding to their requirements.

Originality/value

By establishing the evolutionary development from SCM to DCM, businesses will certainly gain insights about how to become more responsive, and this will improve effectiveness and yield more delighted customers.

Details

Supply Chain Management: An International Journal, vol. 13 no. 2
Type: Research Article
ISSN: 1359-8546

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Article
Publication date: 7 August 2007

Mario Duarte Canever, Hans van Trijp and Ivo van der Lans

This paper aims to assess the effectiveness of different segmentation schemes as the basis of marketing strategy, with particular respect to supply‐chain decisions, and to…

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2919

Abstract

Purpose

This paper aims to assess the effectiveness of different segmentation schemes as the basis of marketing strategy, with particular respect to supply‐chain decisions, and to propose a new procedure capable of combining benefits sought and features available.

Design/methodology/approach

In a study of buyers and consumers of beef in Brazil, segments based on three approaches were derived by hierarchical cluster analysis, fine‐tuned by K‐means cluster analysis. The outcome was evaluated for the viability and actionability of the preferred procedure, both objectively and through interviews with managers in the beef‐supply business.

Findings

The results revealed that a segmentation scheme combining benefits sought and features available yields more homogeneous and actionable segments, and has real promise as an input to the formulation and implementation of supply‐chain strategy.

Research limitations/implications

This promising innovation in market segmentation requires further study, and testing in the marketplace.

Practical implications

The proposed system is a usable aid to decision making.

Originality/value

The paper proposes an original approach to market segmentation.

Details

Marketing Intelligence & Planning, vol. 25 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Content available
Article
Publication date: 7 August 2007

Keith Crosier

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239

Abstract

Details

Marketing Intelligence & Planning, vol. 25 no. 5
Type: Research Article
ISSN: 0263-4503

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