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Article
Publication date: 1 July 2006

Diana Saiki and Marilyn R. DeLong

The purpose of this paper is to analyze patterns of client and professional interaction as reported by professionals in the apparel industry.

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1359

Abstract

Purpose

The purpose of this paper is to analyze patterns of client and professional interaction as reported by professionals in the apparel industry.

Design/methodology/approach

This qualitative research involved 23 professionals or individuals who worked for more than ten years in an executive position. The participants, who worked in a variety of positions, in the US apparel industry were interviewed extensively about their professional experiences. Data were analyzed by identifying themes in the interview transcripts using a grounded approach methodology.

Findings

The participants described their professional relationships with clients. Clients included individuals in the general public and other industry professionals who used the service or bought the product. The participants, all women, showed similarity or homophily with clients' values, fashion level, age, gender, economic level, and body size. All participants emphasized differences or heterophily with clients in expertise and level of innovation.

Practical implications

This information is helpful for new professionals in the apparel industry and other business professionals to understand how to succeed and what to emphasize when relating to clients.

Originality/value

This study demonstrates how a grounded approach to interview analysis can add to theory and provide useful information about succeeding in a business environment. Limited research exists about professionals' use of homophily and heterophily to relate to their clients. Homophily and heterophily dimensions (e.g. age, gender, and expertise) used by apparel industry professionals in relating with clients are identified. Also, strategies that these professionals used to create homophily and heterophily are discussed.

Details

Qualitative Market Research: An International Journal, vol. 9 no. 3
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 1 April 2006

Juanjuan Wu and Marilyn Delong

Purpose – To provide marketing and managerial insights to western companies selling denim jeans in China, specifically in Shanghai. Understanding consumers' perceptions of…

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4518

Abstract

Purpose – To provide marketing and managerial insights to western companies selling denim jeans in China, specifically in Shanghai. Understanding consumers' perceptions of Western‐branded jeans in a cultural‐specific marketplace is the primary focus. Design/methodology/approach – Combined methods included observation of shoppers wearing jeans in two malls in Shanghai and an anonymous survey. A total of 219 surveys were analyzed and consumer‐perceived jeans attributes or related concepts were tabulated. Findings – About one third of the observed shoppers were wearing jeans, which signified a relatively high popularity of jeans as casual wear in Shanghai. The design and fashion of jeans were deemed highly critical but were superseded by comfort and fit. Shanghai consumers distinguished brand origins only between the West and the East instead of by specific countries. Dissatisfaction with price and fit were identified. Research limitations/implications – Questions were designed to screen out respondents who had not purchased and had no desire to purchase western denim jeans brands. Limiting the sample in this way offered some control for behavioral patterns, but conclusions are limited. Practical implications – Content analysis of an open‐ended question about consumers' perceptions of western‐branded jeans helped discern attributes of jeans that consumers deemed most important. Marketers of western jeans can develop effective marketing strategies in tune with consumer preferences. Originality/value – This paper researched consumers' perceptions of western denim jeans, a type of world dress, in a booming but foreign market in western eyes. The open‐ended question solicited consumers' free responses, which in turn helped pin‐point attributes of jeans that Chinese consumers value the most.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 10 no. 2
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 1 June 2005

Marilyn Delong, Juanjuan Wu and Mingxin Bao

The objective was to provide research‐based insights from two groups of respondents as to their perceptions, preferences and desire to purchase Chinese – influenced Western dress.

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6199

Abstract

Purpose

The objective was to provide research‐based insights from two groups of respondents as to their perceptions, preferences and desire to purchase Chinese – influenced Western dress.

Design/methodology/approach

Ten images of models in designer clothing were selected that varied in degree of Chinese influence. College students from a US and a Chinese university, numbering 55 and 56 respectively, were asked to respond by ranking each image to discern their perceptions of ethnic influence and their preferences for and desire to purchase each of the ten images. Responses were compared and analyzed.

Findings

A conclusion based upon analysis of responses was that degree of Chinese influence was less critical than the aesthetic character of the form itself. Some disagreement occurred in respondent's highest ranked preferences. Regarding preference and desire to purchase, US respondents ranked them similarly, while Chinese students ranked them differently.

Research limitations/implications

The sample was confined to College students with similar majors in the two countries. Limiting the sample in this way offered control in age and interest, but also limited application of results.

Practical implications

This study addressed the perceptions, preferences and purchasing desires for dress with Chinese influence in a cross cultural perspective. Respondents in this study preferred effective design of the whole image and not simply a borrowing of disparate ethnic attributes.

Originality/value

Results provide a managerial guide for ethnic fashion marketers.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 9 no. 2
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 21 January 2019

Sarah Singletary Walker, Enrica N. Ruggs, Whitney Botsford Morgan and Sandra W. DeGrassi

The purpose of this paper is to examine the extent to which racioethnicity influences perceptions of inclusion (i.e. information sharing, collective efficacy, satisfaction…

Abstract

Purpose

The purpose of this paper is to examine the extent to which racioethnicity influences perceptions of inclusion (i.e. information sharing, collective efficacy, satisfaction and relationship conflict) when working in racially heterogeneous groups.

Design/methodology/approach

Individuals were placed in groups in order to participate in ethical-decision making tasks.

Findings

Results reveal that individuals representing varied racioethnic groups are in general satisfied working in racially heterogeneous groups. However, reports of relationship conflict and information sharing varied as a function of racioethnicity.

Originality/value

The authors discuss possible rationales for differences in how racioethnic groups perceive and experience group processes over time as well as practical implications for social psychology and diversity in teams.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 38 no. 1
Type: Research Article
ISSN: 2040-7149

Keywords

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Article
Publication date: 1 December 2000

Lucien Rapp

Considers the development of the content industry in Europe by 2005, with the anticipation of new applications such as tele‐education, tele‐medicine, tele‐detection and…

Abstract

Considers the development of the content industry in Europe by 2005, with the anticipation of new applications such as tele‐education, tele‐medicine, tele‐detection and tele‐surveillance. Examines the interplay of the various political and industrial interests involved, using the technique of “scenario‐mapping” in particular.

Details

info, vol. 2 no. 6
Type: Research Article
ISSN: 1463-6697

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Article
Publication date: 1 April 1986

Charlotte Erdmann

National Engineers' Week takes place annually during the week of George Washington's birthday. Washington, best known as a soldier and stateman, was also a surveyor and…

Abstract

National Engineers' Week takes place annually during the week of George Washington's birthday. Washington, best known as a soldier and stateman, was also a surveyor and road builder. The National Society of Professional Engineers began this tradition in 1950 with a two‐page article in The American Engineer. The society promoted Engineers Week on a national level beginning in 1951. February and March issues of The American Engineer in 1951 discussed the early celebrations of this week. The society's history (Robbins) also gives insights about the creation of this special week. Although the National Society of Professional Engineers initiated this week, other engineering organizations became involved later. At the present time, many organizations participate in the celebration. Each year, the National Society of Professional Engineers plans a particular theme for the week.

Details

Reference Services Review, vol. 14 no. 4
Type: Research Article
ISSN: 0090-7324

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