Books and journals Case studies Expert Briefings Open Access
Advanced search

Search results

1 – 10 of 22
To view the access options for this content please click here
Article
Publication date: 6 August 2018

What did Ryan Lochte do? The double-edged sword of endorsers behaving badly

Jessica Vredenburg and Marilyn Giroux

Endorsement deals are a key contributing factor for companies to gain brand recognition and positive brand associations from consumers. However, endorsement relationships…

HTML
PDF (365 KB)

Abstract

Purpose

Endorsement deals are a key contributing factor for companies to gain brand recognition and positive brand associations from consumers. However, endorsement relationships can be risky for firms in the event of an endorser’s bad behavior or involvement in scandals. The purpose of this paper is to examine how brands can use endorsement exit strategies to minimize and even benefit from negative situations involving its endorser.

Design/methodology/approach

After a review of celebrity endorsement literature, the paper investigates the Rio Olympic Games robbery scandal involving American swimmer Ryan Lochte as a detailed case. By studying the timeline of sponsor-related activities, relevant theories and brand outcomes through Google Trends, indications of a calculated and strategic exit from the endorsement relationship emerge.

Findings

The case analysis establishes that sponsors can successfully leverage the negative associations toward a disgraced endorser. Based on the process of meaning transfer, this case proposes that sponsors can benefit from its public dissociation from the endorser and gain awareness from this separation.

Originality/value

This paper is the first study to examine the positive impact of a celebrity endorsement scandal. It highlights the need for managers to actively prepare endorsement exit strategies in the event of negative associations or endorser actions. The timing and scope of the exit strategy can both limit negative meaning transfer, and leverage the situation creating positive perceptions of integrity and ethics for the sponsor.

Details

International Journal of Sports Marketing and Sponsorship, vol. 19 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/IJSMS-02-2017-0012
ISSN: 1464-6668

Keywords

  • Marketing strategy
  • Sports marketing
  • Brands
  • Sponsor
  • Endorser
  • Meaning transfer model

To view the access options for this content please click here
Article
Publication date: 2 May 2017

The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

Marilyn Giroux, Frank Pons and Lionel Maltese

In the highly saturated sports industry where sport teams represent a complex offering loaded with intangible and tangible attributes, it is important to implement…

HTML
PDF (220 KB)

Abstract

Purpose

In the highly saturated sports industry where sport teams represent a complex offering loaded with intangible and tangible attributes, it is important to implement appropriate marketing strategies that will ultimately contribute to the development of strong brand equity. In this paper, the authors focused on the relationship between brand variables and marketing activities on the development of brand equity. More specifically, the purpose of this paper is to study the impact of brand personality on the evaluation of marketing promotional activities and the impact on the brand equity.

Design/methodology/approach

Respondents (2,400) were recruited through an online survey and data were analyzed using structural equation modeling.

Findings

The survey revealed that the congruence between the brand personality and the promotional activities has a positive impact on its evaluation and on brand equity. In addition, the results showed that consumers who consider the financial strength of the team as an important factor evaluate more positively the value of congruent and incongruent promotional activities.

Practical implications

Brand managers should maintain consistency between their brand personality and their promotional activities in order to maintain and increase their brand equity.

Originality/value

The results contribute to the literature by investigating the impact of brand personality on the evaluation of promotional activities. Also, it examines an important factor (financial consciousness) that could influence how fans react in front of an incongruent promotional activity. This research brings a better understanding of the impact of brand personality on marketing strategies and brand equity.

Details

International Journal of Sports Marketing and Sponsorship, vol. 18 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/IJSMS-05-2017-092
ISSN: 1464-6668

Keywords

  • Brand personality
  • Sports marketing
  • Marketing strategy
  • Brand management
  • Brand image
  • Brand equity

To view the access options for this content please click here
Book part
Publication date: 3 August 2018

Goths as Harbingers of Doom, and Moral Panics about Them

Karl Spracklen and Beverley Spracklen

HTML
PDF (211 KB)
EPUB (26 KB)

Abstract

Details

The Evolution of Goth Culture: The Origins and Deeds of the New Goths
Type: Book
DOI: https://doi.org/10.1108/978-1-78714-676-120181009
ISBN: 978-1-78714-677-8

To view the access options for this content please click here
Article
Publication date: 1 March 2005

Poets House Showcase 2004: suggested titles

Tim Kindseth and Michael Romanos

This annotated list represents a selection of outstanding poetry titles published in the USA in 2003 and the early part of 2004.

HTML
PDF (106 KB)

Abstract

Purpose

This annotated list represents a selection of outstanding poetry titles published in the USA in 2003 and the early part of 2004.

Design/methodology/approach

The authors selected the titles in this list from the 2,100 titles received for the 2004 Poetry Publications Showcase at Poets House in New York City, held in April 2004.

Findings

The authors selected titles for this list that would be both accessible and challenging to library users.

Originality/value

This list can be used as a guide to collection development for contemporary poetry.

Details

Collection Building, vol. 24 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/01604950510576083
ISSN: 0160-4953

Keywords

  • Poetry
  • Literature
  • Arts

To view the access options for this content please click here
Article
Publication date: 1 January 2006

2005 Poetry Publication Showcase: selected titles

Michael Romanos

This paper aims to provide a selection of poetry titles from the Poets House Showcase of 2005.

HTML
PDF (123 KB)

Abstract

Purpose

This paper aims to provide a selection of poetry titles from the Poets House Showcase of 2005.

Design/methodology/approach

This article gives a review of the 2005 Poetry Publication Showcase.

Findings

This review represents a wide‐ranging selection of contemporary poetry collections and anthologies.

Originality/value

This list documents the tremendous range of poetry publishing from commercial, independent and university presses as well as letterpress chapbooks, art books and CDs in 2004 and early 2005.

Details

Collection Building, vol. 25 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/01604950610641584
ISSN: 0160-4953

Keywords

  • Poetry
  • Literary criticism

To view the access options for this content please click here
Book part
Publication date: 3 August 2018

References

HTML
PDF (200 KB)
EPUB (20 KB)

Abstract

Details

The Evolution of Goth Culture: The Origins and Deeds of the New Goths
Type: Book
DOI: https://doi.org/10.1108/978-1-78714-676-120181015
ISBN: 978-1-78714-677-8

To view the access options for this content please click here
Article
Publication date: 13 April 2012

Poets House Showcase: selected titles 2011

Reginald Harris and Byron Bartlett

Poets House, a poetry special collection in New York, hosts an annual exhibit of the preceding year's poetry publications in the USA. This paper aims to offer a selection…

HTML
PDF (95 KB)

Abstract

Purpose

Poets House, a poetry special collection in New York, hosts an annual exhibit of the preceding year's poetry publications in the USA. This paper aims to offer a selection of recommended titles that reflect the range of poetry titles including single‐author works, anthologies, and prose about poetry.

Design/methodology/approach

The paper researched and requested donations of 2010‐2011 poetry titles from US poetry publishers to assemble and display a comprehensive collection of poetry publications, from which a selection of 50 titles was made. The selections should appeal to a range of poetry readers, from novices and students to poets looking to access the latest work from their peers.

Findings

Over 2,500 poetry titles were published and/or available to readers in the USA between June 2010 and June 2011. These titles range from mainstream publishers to independent presses to artists' collectives publishing works from established poets as well as emerging and international poets.

Research limitations/implications

Without a budget for collection development, the exhibit and resulting titles represent those which publishers have opted to donate to the library. Every effort is made to be all‐inclusive, with the understanding that publishers may send only a selection of their list. The selected titles herein are based on the titles received for the exhibition.

Practical implications

For 19 years Poets House's annual Showcase has been the main collection‐development tool. Publishers donate copies of their titles, which are arranged by publisher for a month‐long exhibition. This approach enriches the poetry special collection, a unique poetry library built on community participation. The all‐inclusive collection‐development approach results in a full representation of poetry publishing.

Originality/value

A selection made from a comprehensive collection of the year's poetry titles offers a sample of poetry publishing from large to small presses and the self‐published in the USA.

Details

Collection Building, vol. 31 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/01604951211229881
ISSN: 0160-4953

Keywords

  • Poetry
  • Special collections
  • Collection development
  • United States of America
  • Collections management

To view the access options for this content please click here
Article
Publication date: 19 April 2011

Poets House Show‐case: selected titles 2010

Maggie Balistreri

Poets House, a poetry special collection in New York, hosts an annual exhibit of the preceding year's 2,100+ poetry publications in the USA. This paper aims to offer a…

HTML
PDF (93 KB)

Abstract

Purpose

Poets House, a poetry special collection in New York, hosts an annual exhibit of the preceding year's 2,100+ poetry publications in the USA. This paper aims to offer a selection of recommended titles that reflect the range of poetry titles including single‐author works, anthologies, and prose about poetry.

Design/methodology/approach

The paper researched and requested donations of 2009‐2010 poetry titles from US poetry publishers to assemble and display a comprehensive collection of poetry publications, from which a selection of 50+ titles was made. The selections should appeal to a range of poetry readers, from novices and students to poets looking to access the latest work from their peers.

Findings

More than 2,500 poetry titles were published in the USA between June 2009 and June 2010. These titles range from mainstream publishers to independent presses to artists' collectives publishing works from established poets as well as emerging and international poets.

Research limitations/implications

Without a budget for collection development, the exhibit and resulting titles represent those which publishers have opted to donate to the library. Every effort is made to be all‐inclusive, with the understanding that publishers may send only a selection of their list. The selected titles herein are based on the titles received for the exhibition.

Practical implications

For 18 years Poets House's annual Show‐case has been the main collection‐development tool. Publishers donate copies of their titles, which are arranged by publisher for a month‐long exhibition. This approach enriches the poetry special collection, a unique poetry library built on community participation. The all‐inclusive collection‐development approach results in a full representation of poetry publishing.

Originality/value

A selection made from a comprehensive collection of the year's poetry titles offers a sample of poetry publishing from big to small presses in the USA.

Details

Collection Building, vol. 30 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/01604951111127489
ISSN: 0160-4953

Keywords

  • Poetry
  • Collections management

To view the access options for this content please click here
Article
Publication date: 1 July 2002

Corporate universities vs higher education institutions

Judy C. Nixon and Marilyn M. Helms

Corporate universities are not new, but have experienced tremendous growth during the last ten years. Predictions are that corporate universities will outnumber…

HTML
PDF (80 KB)

Abstract

Corporate universities are not new, but have experienced tremendous growth during the last ten years. Predictions are that corporate universities will outnumber traditional colleges and universities within the next ten years. Reasons for the rapid growth are profiled in this article along with implications and challenges for both corporations and traditional universities. As an illustrative case, a partnering example between a corporate university and a traditional university is profiled. Costs and issues to consider in planning a corporate university are included. Changes underway at traditional universities and future implications conclude the article.

Details

Industrial and Commercial Training, vol. 34 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/00197850210429129
ISSN: 0019-7858

Keywords

  • Corporate strategy
  • Higher education
  • Colleges
  • Universities
  • Partnering
  • USA

To view the access options for this content please click here
Article
Publication date: 1 September 2004

Recent lesbian/gay/bisexual/transgender fiction for teens: are Canadian public libraries providing adequate collections?

Michele Hilton Boon and Vivian Howard

Analyzes selected Canadian public libraries' holdings of young adult fiction with gay, lesbian, bisexual and/or transgender content published between 1998 and 2002 in…

HTML
PDF (74 KB)

Abstract

Analyzes selected Canadian public libraries' holdings of young adult fiction with gay, lesbian, bisexual and/or transgender content published between 1998 and 2002 in order to measure access to such fiction and to determine whether any evidence of bias on the part of selectors exists. Identifies 35 titles published between 1998 and 2002, a slight decrease from the previous five‐year period. These titles attracted 34 percent fewer reviews per title as compared to a randomly selected control group of non‐lesbian/gay/bisexual/transgender fiction for teens (LGBT) titles. On average, in the nine Canadian public libraries studied, significantly fewer copies of each LGBT title were held, as compared to the list of control titles. Without further investigation, the paper could not conclude whether this difference constitutes evidence of significant bias on the part of selectors. However, the data do show that certain libraries are significantly more likely to purchase the control titles that the LGBT titles, and that access to these titles varies according to one's location in Canada.

Details

Collection Building, vol. 23 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/01604950410544674
ISSN: 0160-4953

Keywords

  • Homosexuals
  • Libraries
  • Young adults
  • Canada

Access
Only content I have access to
Only Open Access
Year
  • Last 12 months (1)
  • All dates (22)
Content type
  • Article (17)
  • Book part (5)
1 – 10 of 22
Emerald Publishing
  • Opens in new window
  • Opens in new window
  • Opens in new window
  • Opens in new window
© 2021 Emerald Publishing Limited

Services

  • Authors Opens in new window
  • Editors Opens in new window
  • Librarians Opens in new window
  • Researchers Opens in new window
  • Reviewers Opens in new window

About

  • About Emerald Opens in new window
  • Working for Emerald Opens in new window
  • Contact us Opens in new window
  • Publication sitemap

Policies and information

  • Privacy notice
  • Site policies
  • Modern Slavery Act Opens in new window
  • Chair of Trustees governance statement Opens in new window
  • COVID-19 policy Opens in new window
Manage cookies

We’re listening — tell us what you think

  • Something didn’t work…

    Report bugs here

  • All feedback is valuable

    Please share your general feedback

  • Member of Emerald Engage?

    You can join in the discussion by joining the community or logging in here.
    You can also find out more about Emerald Engage.

Join us on our journey

  • Platform update page

    Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

  • Questions & More Information

    Answers to the most commonly asked questions here