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The purpose of this study is to investigate how hotels practice corporate social responsibility (CSR) communication through social media, including which content type and media type receive the highest level of engagement. Two major aspects are considered, namely, CSR communication activity and stakeholder engagement.

The analysis is conducted for Forbes four-star to five-star hotels in Hong Kong. Facebook data are extracted from the property pages of the sample hotels by Netvizz, which is a Facebook data extraction application. The data analysis includes three steps and combines qualitative and quantitative approaches.

The results indicate that the type of information has a significant influence on engagement and has even more of an affect than the message strategy. Although the number of CSR-related posts is significantly lower than marketing-oriented posts, they achieve a comparable level of popularity and engagement. Posts encouraging CSR practices show the highest level of engagement among CSR-related posts. In terms of media and content types, video achieves the highest engagement, and posts related to discounts achieve the highest engagement.

This study fills the gap in the current literature by conducting a comparison between marketing and CSR communication strategies on social media. It also provides insights on how to draft more effective CSR messages.

Geographic periphery regions are the focus of sustainable regional development research, with ongoing discussions on core–periphery relationships to address economic disadvantage and remoteness. However, periphery regions face challenges due to the high efficiency of core regions. Tourism provides an alternative economic landscape, revitalizing stagnant sectors and driving strategic exploration. The Sino-Russian border, spanning 4,209 km, represents a periphery where tourism plays a vital role. This chapter views Sino-Russian cross-border tourism through the lens of the core–periphery model, suggests two conceptual models of developing experiential cores in the cross-border areas of geographic peripheries, and argues for peripheries' potential to become sustainable experiential cores post COVID-19.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Hotels in the Asia-Pacific region have yet to fully utilize social media to promote their CSR initiatives. This means there is huge potential for improved stakeholder engagement, leading to short- and long-term performance gains.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.