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International Marketing Review, vol. 23 no. 6
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ISSN: 0265-1335
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Publication date: 1 December 2003
573
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International Marketing Review, vol. 20 no. 6
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Publication date: 1 June 1998
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International Marketing Review, vol. 15 no. 3
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Publication date: 1 June 2002
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Journal of Consumer Marketing, vol. 19 no. 3
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ISSN: 0736-3761
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492
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International Marketing Review, vol. 18 no. 5
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Publication date: 1 June 2001
509
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Journal of Consumer Marketing, vol. 18 no. 3
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