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Presents a model for announcing major, negatively perceived, top‐down changes such as layoffs and reorganizations was developed based on the extant literature. The appropriateness of the model was then tested by analysing 15 cases in which a major change was announced. The model presented here, based on the literature and 15 case analyses, serves as an initial step in developing an effective and efficient strategy for announcing major organizational changes.

A prescriptive model for announcing layoffs is presented. The model is based on a thorough literature review and indepth case analysis of eight companies which announced layoffs. Based on the model, ten recommendations for effective layoff announcements are presented and discussed. Because the cases′ analysis revealed that most strategies relating to the announcements were superficial, the major recommendation is to develop a thorough strategy. This model should help to develop an appropriate strategy. The nature of the layoff and organizational dynamics are first considered in this model. Other variables considered are the source of the announcement, the channel used to present the message, the timing of the announcement and the message itself.